ABC Good Morning America's Consumer Alert

On July 7th, 2008, diversion was the topic of a Consumer Alert segment on ABC’s Good Morning America.  The 3-minute segment provides consumers with three reasons (the three C’s) to not to buy salon products in an unauthorized outlets – counterfeit, contamination and cost.   In addition, the reporter conducted a price comparison between salons and discount outlets/drug stores – Redken straight 05 was highlighted in this section.  The price in unauthorized outlets was always higher.