In April 2008, MSN.com came out with an important article titled “Beware when stores sell ‘salon-only’ hair care products” that tackles the salon professional industry's issue of diversion.
The reporter tackles the salon professional’s diversion issue head-on noting that consumers who buy professional hair-care products at major retailers, grocery stores and drugstores are fueling the diversion industry and may end up with products that are counterfeit, stolen or outdated merchandise. As you will see in the article, the reporter purchased Redken, Matrix, and Paul Mitchell products at a mass retailer in Kansas and simultaneously at a salon – the mass retailer prices were higher and the products were in bad condition. The reporter also explains that what mass stores are doing is not illegal; it’s the distributor that’s violating its contract with haircare companies.
We encourage you to read this article to educate yourself on the importance of going to a salon for Redken products.