Redken was the official haircare sponsor of the Great Bridal Expo. The tour visited 20 cities across the country from August to November 2007. Brides and grooms-to-be turned to stylists at the Redken booth for individual styling, haircare and color consultations for their big day. Attendees received samples of Redken products, local salon offers along with the Redken Bridal Guide, which showcased the latest bridal hair trends and a timeline on how to get their hair wedding-ready. In conjunction with the Tour, attendees could enter to win hair makeovers for their entire bridal party by Redken stylists!