BIFamily

Beautiful blonde hair without the brassiness, guaranteed.* Redken knows that no two blondes are alike so we offer customizable haircare products for natural blondes and blonde colored hair to bring out the best in every blonde bombshell. Blonde Idol with the exclusive Kera-Bright System balances, brightens and beautifies to keep your blonde hair brilliant and idol-worthy between salon visits.


*Blonde Idol Custom-Tone daily conditioner for cool or platinum blondes

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