BIFamily

Beautiful blonde hair without the brassiness, guaranteed.* Redken knows that no two blondes are alike so we offer customizable haircare products for natural blondes and blonde color-treated hair to bring out the best in every blonde bombshell. Blonde Idol with the exclusive Kera-Bright System balances, brightens and beautifies to keep your blonde hair brilliant and idol-worthy between salon visits.


*Blonde Idol Custom-Tone daily conditioner for cool or platinum blondes

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