SPRING
SUMMER 2012
Tracey Cunningham, Redken Creative Consultant for Color has the latest in Spring/Summer haircolor trends:
As the weather warms up this Summer, so will the most popular haircolors with golden brunettes, vibrant redheads and platinum blondes. Moving away from the cooler brunette and red tones of last season, Tracey Cunningham, Celebrity Colorist and Redken Creative Consultant for Color has the latest in Spring/Summer haircolor trends and professional haircolor products to achieve these trends and get the hottest looks for the season.
“The summertime is a great excuse for everyone to brighten up their look. My clients are always looking for a haircolor change with each season, even if it’s small,” explains Cunningham. “With Redken’s NEW Chromatics Permanent Haircolor System, I have unlimited color possibilities and my clients love how healthy and conditioned their hair is!”
Trend #1: Brunettes
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"The look of the upcoming season will continue to be the ‘Illumination’ effect. It is the hottest haircolor trend in Hollywood right now and it can be seen on every red carpet! It is a fun look that welcomes the winter months going brunette around the base and gradually going lighter down to the ends of the hair. Time is always of the essence and with the 'Illumination' look, you don’t have to visit your colorist as often as you would for regular highlights since color isn’t applied on the roots." --Tracey Cunningham |
Trend #2: Redheads
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“Bryce Dallas Howard is definitely the most requested color for my redhead clients. She’s become such an “it girl” since her role in “The Help” and rightfully so! Her deep red color is definitely going to be a trend for Spring/Summer ’12. No messing around here – deep, strong and vibrant reds are here to stay!”– Tracey Cunningham
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Trend #3: Blondes
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“Blondes are not just for LA anymore! Whether I take clients to platinum blonde like Kate Bosworth or a darker blonde like Molly sims, they’re destined to be on trend. The blonder the better but still keeping the look natural is key.” – Tracey Cunningham
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Things to know before you head to the salon:
• Try to walk into the salon with your everyday "look," so your colorist can get a feel for what you're comfortable with.
• If you have the time, do a little research into color science. Knowing the difference between terms like demi-permanent and permanent color can help you and your colorist communicate more efficiently. Study up with Redken's glossary.
• Your colorist is there to work with you to achieve beautiful color. The more you can explain what you want, the better the collaboration will be.
• If you are going in for "corrective color" – to correct color results you are unhappy with from a prior coloring experience – be prepared for a longer visit, as your colorist may need to remove old color and then recolor your hair.
Salon prep checklist:
• Bring your inspiration: Photographs and examples of haircolor you love will help you and your colorist explore your color options – and ensure that you both mean the same thing when you say, "honey blonde" or "scarlet red."
• Know your history: Be prepared to tell your colorist about any prior color services, whether it was highlights last year or a color gloss last month.
• Trust your colorist: Listen to your colorist's expert opinion. During your color consultation, he or she will consider your desired result, then evaluate your hair's condition and look at your skin tone and coloring in order to create your custom color formulation.
• Ask questions: If you hear a color term you don't understand, don't hesitate to ask your colorist for an explanation. Remember to inquire about maintenance – how often you'll need to return to the salon for touchups, and how to best maintain your color at home between visits with Redken haircare products.
