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NEW! How To Protect Blonde, Color-Treated Hair In The Summer


In the Hamptons or South Beach, on a cruise or camping—whatever your summer holiday choice, it will likely include sun exposure. And that means your delicate blonde hair, from single-process rose gold to butterscotch highlights or random flashes of ice, will fade and lose some of their luster or even experience a brass attack. Women with blonde, color-treated hair and preservation instincts know what to do!

Preserve and protect your blonde haircolor investment by taking along Redken's Blonde Idol hair care products: Sulfate-Free Shampoo, Custom-Tone Conditioner (choose Violet to keep your blonde cool or Gold to keep it warm), Mask and the must-have leave-in BBB Hair Spray. To balance, beautify and brighten your blonde hair, just add a spritz of the Blonde Idol BBB Spray before the beach or mist it on freshly-shampooed hair. It helps strengthen sun-exposed hair while detangling and conditioning, all without weighing down even the finest of hair textures.

Now onto the big challenge: getting the right shade of summer blonde hair in the first place. Before you jet off, visit your salon prepared to show your colorist pictures of the blonde you want most. Google it, tear it out of magazine pages or snap a smartphone pic of it on a passer-by. Anything you can do to grab a visual of your most coveted haircolor helps us colorists understand what direction to go in. Best bet: visit the Blonde Idol section on this website to find a blonde that speaks to you.

Summer is all about brightening up your hair color. Currently, fair-haired ladies like more brightness in their highlights that go all the way to the roots, and some lightening along the lengths of their hair, especially around the face. Even bold brunettes and those embracing the emerging “ginger” movement will need some illumination to stay on-trend for summer. These sexy shades look great with lighter bits painted onto the hair’s surface.

Remember, when it comes to hair color, no one looks great with a single, solid, “wiggy” look. It’s all about the dimension and customization of lighter strands around the top, most-visible layers of the hair, around the hairline, or even at the nape where a few demure lighter strands show off when your hair is tossed into that “out-on-the-town” vacation ponytail that allows little peek-a-boo pieces to be seen in back.
The bottom line for summertime: you bought a new swim suit and wrap, now, get your best spring/summer 2015 hair color with the nuanced brightness that suits your personal style, and keep it that way until fall.
For more ideas, follow me on Instagram (@theDavidStanko) and Facebook (David Stanko).


5 tips on how to get a blonde wedding hair color & Style


Bride to be? Every wedding checklist includes taste (cake) and hair (get it right). So how can you be sure your look is wedding-day perfect? Look at every bridal magazine and website, and check out the blonde hair color and styles on the women in bridal dresses. This is one time you can’t look to celebrities for inspiration! After all, you’re going to be shot from front, back and sides by all your Facebook and Instagram-obsessed friends. Blonde bride alert: Whether you’re an icy platinum or want a flavor of beige blonde, the perfect, brass-free shade that looks great in every photo can be achieved with Blonde Idol High Lift Conditioning Cream Haircolor; ask for it by name. Then, follow this easy bridal haircolor and style prep checklist:

  1. Choose your dress and your top 3 favorite blonde hairstyles.
  2. Realize: Your regular stylist may not be the best one to create your bridal hair color and style. Working with headpieces and doing updos is a specialty, so don’t stress yourself and your stylist (who will naturally try to please you) by asking for something not within his or her realm of expertise.
  3. Find a Redken stylist who specializes in wedding looks or updos.
  4. This is not the time to cut bangs, skip haircuts or skimp on haircolor. Get your perfect color early—about 2 weeks before the big day—and if you’re a blonde, keep your color sparkling fresh and idol-worthy by taking home Blonde Idol Sulfate-Free Shampoo and Custom-Tone Conditioner (adjustable color-depositing daily conditioner comes in Violet for cool blondes or Gold for warm blondes.)
  5. Schedule a wedding hairstyle trial, snap a few photos and decide which look is the one you want. Then book your wedding-day appointment. You’ll be your own blonde bridal idol … and everyone else’s, too!


David stanko's haircolor that's right for you: Keep it Simple or go trendy

New, Now, Next: You!

What's the hottest trend right now? Who cares if it isn't suitable for you! Mom was right: If everyone jumps off a bridge, would you jump, too? Haircolor Translation: If pure platinum is the it haircolor, that’s doesn’t mean it’s right for you. But, depending on key points such as your hair type, lifestyle, budget, skin-tone compatibility and desired maintenance schedule, there are dozens more haircolor trends open to you than you ever imagined.

For instance, say you are starting to see gray hairs. Ask yourself, on a scale of 1-5 (in which 1 is “can live with it” and 5 is “hate it, get rid of it”), how much does it bother you? And, what are you willing to do about it? Tell your hair colorist, then ask for options. A professional colorist can blend gray hair, camouflage it, fully cover it or create a look that minimizes gray roots.  

Another common situation involves a slight tonal adjustment. Maybe you want to minimize brass, lighten-up a botched home job or go a little lighter for the season. Tell your colorist what you do and don’t like about your shade—don’t jump on the bandwagon for the latest haircolor trend and go for green just because a celebrity did. High maintenance isn’t for everyone, so have that convo, which involves all the key points that matter most to you when determining which haircolor trend is right for you.

Finally, you know that hair painting is all the rage and one of the hottest haircolor trends right now, but maybe obvious highlights aren’t best for your hair. In this case, ask your hair colorist about the new Redken trend, the Blur technique. It’s a great way to personalize your color by subtly blurring multiple tones throughout your hair. Think: shading and highlighting with cosmetics or blending those contrasting eye shadow colors.

You can’t do it at home, but with the perfect professional color, you can have a shade like no one else’s. Like Mom said: Leave the hard stuff to the experts.


DAVID STANKO’S Haircolor tips for brown, red & blonde

Everything is Illuminated

Whether you’re freshening up your haircolor for fall or planning how to make your hair stand out in holiday photos, nothing beats a little extra illumination. But for redheads, brunettes or blondes, forget last season’s “highlights.” This time around, ask your salon professional for a few flashes of brights, a little accent color, gold threading or a taste of honey. Be adamant and stress that less is more and that you want an introduction to lights or brights but nothing overwhelming. After all, it’s better to be kissed by the sun than struck by lightening.

What’s best, based on your natural (or not so natural) haircolor? Here’s the new Salon Speak that I use at Cutler NYC:


  • Haircolor Tips for Brown Hair
    The hottest haircolor tip for brunettes is to ask for “a few caramelized pieces,” “slightly lighter focal points,” “subtle midlights,” or accents that create amazing dimension in HD photos. If your hair is very dark, “Mini-Lights” are a great illuminator. For the effect, your stylist simply takes sections and weaves out individual strands to create threads of gold that run through the surface of your hair. Think of Flashpoint fabrics or ones with scintillating, single-thread embroidery.
  • Haircolor Tips for Red Hair
    If you’re a redhead, the best haircolor advice is to know that you can handle haircolor with a little extra bling. Just be sure it is tasteful and elegant. Think of ethnic fabrics, like Indian hand-crafted pillow cases that often include dominant reds and gingers but accent them with finely spun gold or beige details.
  • Haircolor Tips for Blonde Hair
    We know that blondes are never shy about their shade of haircolor, but the trendiest haircolor tip that’s key now is to consider where the lightest and brightest pieces are strategically placed. Do you want to show off layers with a few off-the-root pieces or add a brightening accent to your bangs? From champagne blonde to glistening gold haircolor, extra illumination is part of your world!

Haircolor Protection Tips for Blonde Hair

Regardless of the shade of your blonde haircolor, adding brighter bits means you will want to protect and maintain their luster with Redken’s Blonde Idol haircare line, which includes a sulfate-free shampoo, a leave-in mask, a BBB spray, and violet- or gold-based custom-tone conditioners that fine tune and control whatever subtle nuance of “blonde” you have asked your colorist to create. You will feel better knowing that your investment is well cared for and your “bombshell moment,” however subtle, won’t fade away fast. After all, you’d never machine wash your cashmere sweater knowing there’s a better option.


DAVID STANKO’S Blonde Evolution 

If you’ve been “summerizing” your blonde by having your colorist upgrade to lighter and brighter, congratulations! Now you’re a full-fledged Blonde Idol.  Keep it fabulous and advance your idol status with these ideas:  

#1: Use Blonde Idol’s dual-chamber conditioner to advantage!
Turn up the dial each week after your salon service to keep your blonde beautiful. With each of the six stopping points, you’re adding an increasing kiss of color to the conditioning mix (brass control or golden addition). So, by around week 3 or 4, you’ll get just the right amount of blonde toning for a beach party. By week 6, the 6 on your dial acts as a nifty reminder that it’s time for your next salon appointment.

#2. Emerge from ponytail season with a new sophistication! 
Even if you like it long, your end-of-summer salon appointment should include a trim and reshaping. A few layers will make your hair fall-fabulous and show off the sparkle of dimensional blonde best. Blonde Idols should always have healthy-looking hair and never have shapeless styles!

#3. Get ready for what’s next! Hint: It isn’t Ombré.
The newest buzzword in what women (and gentlemen!) will prefer is “Blur.” I’ll be telling you about that next time. Stay toned and stay tuned!



Finally, spring has sprung! So what do you need to do to prep your hair?  Use my 1-2-3 plan to get your best blonde hue for spring!

#1: Visuals Pay Off
Bring pictures to your stylist so they know how you see cool or golden blonde tones. This will help your colorist more easily determine the exact blonde shade you are looking for. TIP: Don’t go too light! Save that for your summer beach 'do!

#2: Tonality: Cool or Warm?
Were you a "towhead" when you were a child? If so, cool blondes will definitely compliment your skin tone. If you had dark blonde hair and it evolved to a dishwater blonde or mousy brown, you can usually wear icy or golden toned hues. If you are a brunette, and your hair lightens to a degree of auburn during the summer months, then ginger, rich golden or even warm brown pieces on your natural hair (painted through the ends) will look amazing.

#3: Protect Your Blonde Investment
Sun, water and hot tools can quickly deplete the protein and moisture in your hair, which will affect your overall shine.  Redken's Blonde Idol collection, which consists of a sulfate-free shampooBBB leave-in or rinse-out conditioning spray, 2-color depositing conditioners (violet and gold) and a mask, allows you to create a completely customized haircare regimen for your specific blonde needs. Ask your stylist to help you build an at-home haircare plan!

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