We customize nearly everything in our lives. From our cell phones to our Starbucks orders, everything we buy, eat, drink, and wear is tailored to our personal likes and styles. in fact, you might not realize it, but your haircolor is a customization, too. Many people think of haircolor as one-dimensional: blonde, red, or brunette, but haircolor is a complex customization of multiple hues, oxidation processes, and physical factors which yield and end result that is unique to each individual person.
To create the most vibrant, intensely hued, multi-dimensional haircolor, we draw inspiration from the beautiful shades found all around us in nature, in fashion, even in coffee.
A rich Cafe Ameicano isn't just a cup of coffee, just as your haircolor isn't just a color. They are both sensory experiences that illustrate to the world a lot about your personal style. From deep, dark mochas to lightly whipped lattes, coffee provides a plethora of rich shades suitable for many skin tones. It's no wonder we drew our inspiration from coffee for our newest shade palette, Redken Mochas. Want to find a mocha-inspired shade that's customized to you and your style? Select your 'coffee personality' and we'll brew a haircolor that's perfect for you!
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Cafe Americano
Robust and strong this dark coffee shade is for the power girl on-the-go all the time. You are probably kind of a big deal around the office, and make your presence known. While your authoritative stance is respected for your views, you maintain your crazy schedule and figure with this virtually calorie free boost of energy. So after your quick shot of espresso, head to your stylist and request the shade that takes a stance.
Dark Mocha is the perfect strong coordinating color of choice for a powerful modern day woman who knows what she wants, and how to get it. The shade says to the world: I am confident and beautiful. So ask your stylist for the perfect shade of Dark Mocha.
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FROSTED LATTE
A latte can be more than a simple espresso with milk, when formulated right it is sensational. What we love about the perfect latte is that it is not really for the boost of energy rather the lifestyle that surrounds this drink. Whether it is catching up in the coffee shop or walking around a weekend market, this shade is for the social butterfly that loves to spend her day with friends.
Since you love to discuss the details make sure to grab a Frosted Latte, and discuss this luscious warm color with your stylist. This warm, inviting shade is perfect for a girl who always has a smile on her face.
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iced coffee
You are constantly on the run, and tackling projects on short deadlines in style. No matter the season your iced coffee is in hand, ready to take on the day's activities. You, miss a color appointment every 6 weeks? Never. So pencil in, create an iCal update, for your next haircolor service so your stylist can introduce a new shade of Iced Coffee into your daily grind.
This cool hue of Iced Coffee will perk up your daily grind despite the season, whether it is warm or cold. This shade of Iced Coffee tells the world. “I’m full of energy and ready to go.”
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rich coffee
You are simple, yet classic in your style. When it comes to your wardrobe and your beauty accessories, you'd rather invest in quality than quantity. Low maintenance, yet high quality are important to you in your everyday life. Next time you visit your stylist take a cue from your daily grind and ask for a shade brewed from your luxurious Rich Coffee.
This warm and bold shade of rich coffee is one that will never go out of style. Since classic tradition is important for you to maintain, use Rich Coffee to boost your always in-style hue.
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CARaMEL LATTE
Sweet and sassy, this hue showcases vibrancy and your social personality. You are the friend that everybody keeps in touch with, and in such finds her calendar full of coffee dates. You cherish the warmth and memories formed over a great cup of coffee. So when you look back on those memories, make sure you haircolor looks as luscious and beautiful as the caramel lattice on your latte.
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ESPRESSO CON PANNA
It is all about balance for you, while straight espresso is for the diehard caffeine addict, the deep and rich color of this shade still maintains a coolness that only an espresso con panna and you have. Your straight to the point personality is just merely the base. By adding just a little dollop of whip crème and perhaps a swirl of cool mocha, your life is instantly a little sweeter. Keep your haircolor in perfect balance with your shade of Cool Mocha.
Since you are a pro at mixing work and pleasure that is why the combination of the robust espresso color with a hint of cooling hues makes your haircolor exude confidence with just a hint of sweetness. Discuss the Cool Mocha shade with your stylist to bring out the perfect balance of richness and sweetness.
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