Reverse visible signs of aging hair

 

TURN BACK THE CLOCK!

Reverse the signs of aging hair with redken's new Age Defying Hair Services 

 

It’s something most women do on a daily basis—fight the aging process. Eating healthy foods, exercising and using an array of products are some of the ways women wage their personal war on aging. There is also the constant search for new ways to look younger.

Redken knows that time can take its toll on the hair. The introduction of the NEW Cover Fusion, and Time Reset, an at home haircare regimen gives you the most advanced, groundbreaking tools to help reverse years of damage and combat the six signs of aging hair:

1. Change in Texture
2. Diminished Density
3. Surface Dullness
4. Increased Dryness
5. Fragility/Breakage
6. Gray Hair 

  

HOW HAIR CHANGES OVER TIME

AS WOMEN AGE, HAIR CAN EXPERIENCE VISIBLE CHANGES 

With these groundbreaking products, you will experience improved manageability, resilience and brilliance for younger, healthier looking hair.
 

WHAT IS AGING HAIR?

 

Hair Ages in 2 Ways: 

Redken research has identified 2 main types of aging on the hair: chronological aging, which is caused primarily by external factors, and hormonal aging, which is caused by the progressive loss of hormonal activity over time.

1. CHRONOLOGICAL AGING
This type of aging on the hair is related to length.  The mid-length to ends (versus new growth closer to the scalp) have endured additional years of mechanical, environmental, and chemical distress.  The combined effects of these external factors can leave hair dry, sensitized and/or porous.  

2. HORMONAL AGING
Hormonal aging occurs as a result of the physiological changes that women experience as they grow older.  This ultimately results in slowed scalp activity and a decline in melanin, the hair's natural source of protection and defense against age-accelerating aggressors.  

 

 TIME RESET haircare 

If you are experiencing any combination of the signs of chronological and hormonal aging, the New Time Reset Salon Service can help revitalize and renew hair in just one treatment – and results last up to 10 shampoos! The service starts with the application of a concentrated dose of 10% Intra-Cylane® for optimal age-defying benefits. This breakthrough treatment starts as a liquid to penetrate the hair fiber and then transforms to a solid, creating a reconstructive network in the cortex that truly strengthens the hair from the inside out. Ask your stylist about the 4-week At-Home Porosity Filler maintenance kit. Used once a week, each 5% Intra-Cylane® treatment extends and maintains the benefits of the service until your next salon visit.

Proven Age-Correcting Results: 

 

 

 

How does time reset work?   

Time Reset uses a combination of age-fighting formulas fortified with the powerful Vital 5 Complex to help combat 5 of the 6 signs* of aging hair.

INTRA-CYLANE®
Helps even porosity by filling in gaps on the cuticle layer while also plumping fine or thin strands and providing structural reinforcement for improved resilience

PEPTIDES & CERAMIDE 
Help strengthen the fiber and provide targeted repair to weakened or fragile areas

GREEN TEA
Helps neutralize free radicals with antioxidant support

CAMELLIA OIL
Rebalances moisture, softens wiry strands, and imparts lustrous brilliant shine

CATIONIC UV FILTER
Provides progressive protection against age-accelerating environmental aggressors such as UV rays

*Plus Redken Haircare's exclusive interbond conditioning system. 

 

defy at home

For optimal age-fighting results, use the complete Time Reset At-Home Regimen which is safe for color-treated hair:

 

	CLEANSE:  Time Reset Shampoo gently cleanses to remove impurities while resurfacing and nourishing with lipids to help revitalize porous, age-weakened hair.  Fact: Years of brushing, heat, UV exposure and repeated color applications can cause the lipid content of the hair to be depleted. Lipids compose the natural barrier of protection that provides hair with surface shine while also keeping moisture sealed in. When lipids are depleted, hair is unprotected, dull and prone to dryness.  Tip: The gentle, caring Time Reset Shampoo formula delivers nourishing lipids to the hair, helping to replenish this ultra-fine coating so hair can regain its brilliance and retain moisture.
	CONDITION:  Time Reset Conditioner provides easy detangling while strengthening and nourishing for increased resilience, renewed manageability and youthful shine.  Fact: Aging hair can suffer a loss of melanin and therefore, become stiff, wiry and brittle, making it very difficult to manage.  Tip: Use conditioner every time you shampoo – even if hair is fine or thinning. Time Reset Conditioner can be applied to the mid-lengths and ends of hair for weightless detangling and ends replenishment.
	TREAT:  Time Reset Youth Revitalizer replenishing deep treatment helps renew hair’s suppleness and restore its natural defenses to help porous, age-weakened strands combat the signs of aging.  Fact: When a woman reaches her 30’s, sebum production of the scalp slows down, leaving hair increasingly dry and dull over time.  Tip: Using Time Reset Youth Revitalizer once or twice a week provides intense moisture replenishment and shine. The luxurious formula penetrates the cuticle for internal repair and structural reinforcement from the inside out. If hair is medium to coarse, Youth Revitalizer can be used as a daily conditioner.
	Time Reset Corrective Defense protective softening lotion forms an invisible barrier of protection against external aggressors to support hair’s natural defenses and help prevent future damage.  Fact: The sun’s damaging UV rays produce harmful free radicals that can accelerate hormonal aging. Since graying hair lacks melanin, a natural sunscreen, it is more vulnerable to cuticle degradation, leaving hair dry, dull and damaged.  Tip: Time Reset Corrective Defense delivers a UV filter with a cationic charge that creates a strong bond to the hair for durable protection against age-accelerating environmental aggressors. Apply 2-3 pumps of Corrective Defense to towel-dried hair and style as usual for daily protection.

 

Cover fusion 

The first step to more youthful hair is to cover any gray. New Cover Fusion low ammonia 100% coverage color cream is a breakthrough in haircolor for hair that is over 50% gray that also addresses other issues that result from hormonal aging:

• 100% coverage color in a low odor, low ammonia formula
• Fortifies hair and delivers superior conditioning with rice protein and cationic conditioning polymers
• Defends aging hair with argan oil, rich in antioxidants known to neutralize free radicals

In 35 minutes you will see natural, conditioned and shiny results that are vibrant and youthful!

Ask your stylist about Cover Fusion today!