It’s something most women do on a daily basis—fight the aging process. Eating healthy foods, exercising and using an array of products are some of the ways women wage their personal war on aging. There is also the constant search for new ways to look younger.
Redken knows that time can take its toll on the hair. The introduction of the NEW Cover Fusion, and Time Reset, an at home haircare regimen gives you the most advanced, groundbreaking tools to help reverse years of damage and combat the six signs of aging hair:
1. Change in Texture
2. Diminished Density
3. Surface Dullness
4. Increased Dryness
6. Gray Hair
AS WOMEN AGE, HAIR CAN EXPERIENCE VISIBLE CHANGES
With these groundbreaking products, you will experience improved manageability, resilience and brilliance for younger, healthier looking hair.
Hair Ages in 2 Ways:
Redken research has identified 2 main types of aging on the hair: chronological aging, which is caused primarily by external factors, and hormonal aging, which is caused by the progressive loss of hormonal activity over time.
1. CHRONOLOGICAL AGING
This type of aging on the hair is related to length. The mid-length to ends (versus new growth closer to the scalp) have endured additional years of mechanical, environmental, and chemical distress. The combined effects of these external factors can leave hair dry, sensitized and/or porous.
2. HORMONAL AGING
Hormonal aging occurs as a result of the physiological changes that women experience as they grow older. This ultimately results in slowed scalp activity and a decline in melanin, the hair's natural source of protection and defense against age-accelerating aggressors.
TIME RESET haircare
If you are experiencing any combination of the signs of chronological and hormonal aging, the New Time Reset Salon Service can help revitalize and renew hair in just one treatment – and results last up to 10 shampoos! The service starts with the application of a concentrated dose of 10% Intra-Cylane® for optimal age-defying benefits. This breakthrough treatment starts as a liquid to penetrate the hair fiber and then transforms to a solid, creating a reconstructive network in the cortex that truly strengthens the hair from the inside out. Ask your stylist about the 4-week At-Home Porosity Filler maintenance kit. Used once a week, each 5% Intra-Cylane® treatment extends and maintains the benefits of the service until your next salon visit.
Proven Age-Correcting Results:
Time Reset uses a combination of age-fighting formulas fortified with the powerful Vital 5 Complex to help combat 5 of the 6 signs* of aging hair.
Helps even porosity by filling in gaps on the cuticle layer while also plumping fine or thin strands and providing structural reinforcement for improved resilience
PEPTIDES & CERAMIDE
Help strengthen the fiber and provide targeted repair to weakened or fragile areas
Helps neutralize free radicals with antioxidant support
Rebalances moisture, softens wiry strands, and imparts lustrous brilliant shine
CATIONIC UV FILTER
Provides progressive protection against age-accelerating environmental aggressors such as UV rays
*Plus Redken Haircare's exclusive interbond conditioning system.
For optimal age-fighting results, use the complete Time Reset At-Home Regimen which is safe for color-treated hair:
The first step to more youthful hair is to cover any gray. New Cover Fusion low ammonia 100% coverage color cream is a breakthrough in haircolor for hair that is over 50% gray that also addresses other issues that result from hormonal aging:
• 100% coverage color in a low odor, low ammonia formula
• Fortifies hair and delivers superior conditioning with rice protein and cationic conditioning polymers
• Defends aging hair with argan oil, rich in antioxidants known to neutralize free radicals