For the first time, Redken was the official presenting sponsor of the prestigious 9th Annual Latin GRAMMY® Awards Talent Gift Lounge. It was the first Latin-based event sponsored by the brand. Held from November 11-13, 2008 at the Toyota Center in Houston, celebrities including, John Legend, Emilio Estefan, and Christian De La Fuente, stopped by the Redken booth to meet and receive a hair consultation with Redken haircare consultant, Kaz Amor, and picked up the newly launched Real Control collection.
The exclusive talent gift lounge was visited by press and celebrities attending the Latin GRAMMY® Awards rehearsals as well as the actual show on November 13th. Amor gave personal consultations to everyone that passed by and even provided touch-ups for others. Each attendee also received the opportunity to visit the ultra-exclusive Warren Tricomi Los Angeles salon, owned by Amor, in West Hollywood for a complimentary blow-dry or Real Control service.
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| Singer John Legend (R) poses with Redken haircare consultant Kaz Amor |
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| ABOVE: Singer Kany Gracia (R) poses with Amor |
ABOVE: Correspondent for Univision News Rodner Figueroa with actress and host of the 9th Annual Latin GRAMMY's Talent Gift Lounge, Jackie Guerra. |
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| ABOVE: An attendee stopped by the Redken booth to receive a hair consultation with Amor. |
ABOVE: Latin band, Kudai getting a first glance of the Real Control line at the 9th Annual Latin GRAMMY Awards Gift Lounge |
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| ABOVE: Singer Marisol Terrazas of Los Horoscopos De Durango gets a Real Control consultation from Kaz Amor |
ABOVE: The Redken booth |
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| ABOVE: Singer Buika poses with her customized gift bag of Real Control products. |
ABOVE: A Redken staff member gets their hair retouched by Amor |
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| ABOVE: Musician Fonseca (R) getting a few hair tips from Amor | ABOVE: Kaz Amor gives singer Vicky Terrazas of Los Horoscopos De Durango an introduction to the Real Control line. |
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| ABOVE: Singer Olga Tanon (L) poses with her customized Real Control gift bag together with Amor. |
ABOVE: Members of Banda El Recodo leave the lounge with their Redken gift bags in hand. |
