Make a dramatic change by taking your base color from black or dark brown to a modern cool blonde.
Ready to go this blonde? Ask your stylist for: DOUBLE PROCESS
No two blondes are alike, choose the look you want for your best blonde and upload your picture to Instagram with #NOTABOXEDBLONDE
Use Blonde Idol Sulfate-Free Shampoo daily on damp hair.
Use Blonde Idol Mask daily or weekly as an intensive treatment. After shampooing, apply to towel-dried hair. Leave on 5-15 minutes, rinse thoroughly.
Apply Blonde Idol Custom-Tone Conditioner Violet for Cool Blondes to to damp hair. Leave on 3-5 minutes. Rinse thoroughly.
Spray Blonde Idol BBB Spray evenly on damp or towel-dried hair. Rinse out after 1-2 minutes for lightweight conditioning. Leave in for increased conditioning.