• Let your haircolor reflect your personality. You choose your clothes to match your personality, so why do not the same with your hair? Let the color and style you choose talk about you—without having to say a word!
• Choose a color that enhances your haircut.  Get the best total look by having a consultation with your colorist and stylist at the same time.
• Pick a color that best compliments your skin tone to help you look and feel healthier and happier.
• Create texture with the right haircolor. Smart color placement can help hair look thicker and more voluminous—ideal for fine hair.
• Follow seasonal haircolor trends to look trendy and fashionable. A Redken stylist can offer you the latest color combinations inspired by runway looks.  
• Use haircolor to help you look younger—not only by covering gray, but also through modern color techniques that your Redken stylist offers. Redken’s Color Gels are the way to go when you need to cover gray. The versatile formula can be used for creative color effects, too.
• For a subtle change, try Redken Shades EQ. Even if you don’t want to change your color, ask your stylist for a Shades EQ Clear glaze for incredibly shiny results. It allows you to keep your color yet get more shine and excellent conditioning.
• Make sure you get a haircolor regimen that is convenient for you. Talk to your stylist about how often you are comfortable with coming back to the salon and he/she can choose the best option for your needs.
• Hair color can bring on a big or small change, so choose the option that is right for you. From demi-permanent to permanent, the range of options helps you get exactly what you want.
• Don’t let haircolor break your bank! You can achieve a subtle result or a major change with a moderate investment.

 

Shine:

• When hair is healthy, it has a natural shine.  Get yours in shape by doing a weekly deep conditioning treatment – ask your Redken stylist which treatment is right for you.
• Get maximum shine out of every blow-dry by applying a silicone-based product like glass 01 to damp hair before you dry.
• Give hair extra gloss by applying outshine 01 to damp hair, blow-drying then misting on vinyl glam 02 – concentrate on the ends, where hair tends to look dullest.

Texture

• Apply a small amount of any Texture product to damp or dry hair.
• Always warm up waxes and pomades in your hands first – it makes them easier to spread through hair.
• Make sure you don’t apply too much wax or pomade by lightly smoothing it over your top layer only, then working it through the rest of your hair. 
• If you want extreme definition and high-shine, layer glass 01 over any of the products in this collection.
   

Curl:

• Always blot hair dry gently.  Never rub it back-and-forth with a towel – that roughs up the cuticle and causes frizz.
• For an easy way to give curls natural definition, take random sections of hair, twist around your finger and air-dry.
• To de-frizz and add body to curls or waves, blend ringlet 07 and contour 08 in your palms, apply to damp hair and diffuse dry.

Straight

• Apply Straight products to damp hair and blow-dry.  Flat-iron for extra-straight results.
• Flat-iron small, thin sections of hair – not big chunks.  That way, heat will be distributed evenly and results will be smoother. 
• When blow-drying, always point the nozzle downward.  It helps smooth the cuticle (the outer layer of the hair shaft), so hair looks sleek and shiny.
• For tough-to-straighten hair, smooth align 12 on damp hair, blow-dry, then mist spray starch 15 on sections and flat-iron.

Volume

• Apply Volume products to damp hair and blow-dry for maximum body.
   
• When you’re blow-drying, use a large round brush to direct hair upward – directing hair away from the root creates extra volume and lift.
• For bouncy waves, apply full frame 07 to damp hair and blow-dry.  Set dry hair on large Velcro rollers and blow-dry with a diffuser for five minutes.  Let hair cool, unroll and gently finger comb.
• Double up on products to boost volume.  When hair is damp, apply guts 10 to roots for lift, then smooth thickening lotion 06 on the mid-shaft and ends to plump up strands. 

Heat Styling:

• Make sure your hair is completely dry before using a flat-iron, curling iron or hot rollers – wet hair is more fragile and vulnerable to damage.
• For long-lasting defined curls, apply crystal curls 06 to damp hair and diffuse-dry.  Then mist hot sets 22 on small sections and curl with a medium-barrel curling iron to re-shape and define curls.
• For silky straight hair, apply align 12 to damp hair and blow-dry.  Spray fabricate 03 on sections and flat-iron for a touchable weightless finish.
• For tough-to-straighten hair, smooth align 12 on damp hair, blow-dry, then mist spray starch 15 on small sections and flat-iron to add long-lasting control.

Tips from Kaz Amor

• After a day at the beach, work Crema Care into hair from two inches away from the scalp to the bottom to control frizzy unruly hair. For more control, twist hair around your fingers to make curls more defined.
• During the summertime, hair is exposed to wind and sun and could use a dose of moisture. Intense Renewal is the perfect cure to bring hair back to life.
• After a day outdoors, your hair has been exposed to wind and sun and could use a dose of moiture. Intense Renewal is the perfect cure to bring hair back to life.