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Achieve Your Best Hair with Redken Hair Care and Hair Styling Products

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ACIDIC BONDING CONCENTRATE

Two women are standing next to each other. The woman on the left has long, curly brown hair and is wearing a black dress. The woman on the right has long, straight blonde hair and is wearing a black suit. There is a double helix in the background. The image is promoting the Redken Hair Quiz.

TAKE OUR
HAIR QUIZ

Diagnose your hair for a customized hair
routine prescribed by our pros.

DISCOVER BEST SELLERS

REDKEN IS A LEADING PROFESSIONAL BRAND

Backed by state-of-the-art science and a legacy of innovation that dates back to 1960, Redken was the first company to take a scientific approach to hair:

PROTEIN + MOISTURE + ACIDIC pH = HEALTHY HAIR.

Today, we are the #1 Pro Hair Brand in the U.S, powered by Science and prescribed by Pros. We deliver powerful hair transformations with one end goal- to preserve the health of the hair.
*Based on 2024 Circana sales December YTD

REDKEN IS A LEADING PROFESSIONAL BRAND

Backed by state-of-the-art science and a legacy of innovation that dates back to 1960, Redken was the first company to take a scientific approach to hair:

PROTEIN + MOISTURE + ACIDIC pH = HEALTHY HAIR.

Today, we are the #1 Pro Hair Brand in the U.S, powered by Science and prescribed by Pros. We deliver powerful hair transformations with one end goal- to preserve the health of the hair.
*Based on 2023 NPD sales July YTD

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