The last few weeks have brought to light so clearly what many of us have felt and known for much longer – that the world can be an unwelcoming place for so many people of color. Not everyone in the Black community is seen and heard with equality and equity. At Redken, the last few weeks have been a time of great listening, deeper understanding, and reflection on the state of our communities and industry. Even in our own industry and in our brand, these principles that we cherish so deeply are not applied equally causing pain for our Black clients and stylists. We need to do more, so much more, for everyone to feel welcome, supported, seen, and heard.
As one of the first steps that Redken is taking to be a more inclusive brand and to support the Black community, we are committed to taking action and will work together with our community to drive long-term, meaningful change in our industry; a change that is long overdue.