Redken Brews welcomes Matt Cutshall as our first Brand Ambassador. Matt is known for his humorous videos on social media, and has been featured in notable publications including Elle, Vogue, Bustle, and GQ, who spotlighted his style in an article entitled “Internet Dude Matt Cutshall on How to Nail L.A. Style” and also recognized him as one of the seven best-dressed men at the 2015 VMAs.
Matt and Redken will collaborate on branded grooming content that he will then share with his Instagram followers to educate men how to style their hair and to provide a funny twist to the grooming marketplace. Matt will be heavily involved in the process, and will use his skills to produce, help direct and create unique, original sponsored content for the brand.
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