Known for her career-catapulting hair transformations and vibrant energy, Soo Joo is a favorite of fashion’s top designers and magazines.
BORN IN: Seoul, Korea
GREW UP IN: Southern California
HER MODELING START: Discovered in San Francisco Bay Area thrift store and then made the move to modeling in NYC
BIG BREAK: Beginning with one of her biggest supporters to date, fashion editor, Carine Roitfeld, saw her potential and shot Soo Joo for her namesake publication, CR Fashion Book
THE HAIR: “I try not to wash it as much since it is pretty fragile. I keep Pillow Proof Blow Dry Two Day Extender dry shampoo in my bag—it’s great for adding texture. And I never travel without Extreme Shampoo and Conditioner to help strengthen my hair.”
Follow @redken on Instagram to get a glimpse into Soo Joo’s multi-faceted life and her hair journey with Redken’s Extreme haircare line-up.