New Hue, New You: Finding The Passion (Episode 12) | Redken
Learn more about Redken's Haircare Transformation here X

New Hue, New You: Finding The Passion (Episode 12)

June 12, 2018

In episode 12 of “New Hue, New You,” —a YouTube video series that revolves around Redken Artists providing makeovers to lucky Redken clients to build confidence and positively change their lives—we meet Kelly, who is looking for a bold new look to go along with her new life in NYC and passion for music.

You just landed your dream job. You’re moving to a new city. You just started dating someone very special. When a big change is happening in your life, a makeover can help you feel more confident about handling what lies ahead. Because when you look good, you can’t help but feel good—and there’s nothing like a trendy haircut, or a new brunette haircolor to make you feel like a better version of yourself. That’s where Redken comes in!


Kelly adding some va-va-voom to her hairName: Kelly
Age: 28
City: New York, New York
Occupation: Study Abroad Advisor

Hair Challenge: She wants a bold new look to go along with her new life in NYC and passion for music

Budding performer Kelly has always had a passion for singing. After living in China and Japan for 6 years following college, she recently moved back to NYC to pursue her dreams.

 “Singing and music is something that I’ve kept on the back burner for a really long time. Being back in New York, now is my chance to do something with it!”

After taking a break from haircolor for a few years, Kelly was looking for a showstopping new look to match her exciting new life in NYC and foray into the world of performing.

 “I’ve never done my hair professionally, color-wise. I’m now starting to do a lot more performances and auditions, and I would love my hair to show that performer side of me, yet still be reflective of who I really am.”


To give Kelly the touch of drama she was looking for, Redken Artist Kyle Pinneo turned to Redken’s New Color Gels Lacquers shades, which feature advanced technology for ultra-vibrant, longer-lasting red tones. Kyle completed Kelly’s transformation with Redken’s Shades EQ hair gloss for a truly dazzling end result.

 “Today, we’re going to turn it up a notch, and give her a little more of that va-va-voom. We’ll bring out those bright, rich tones along with amazing shine. It’s all about showing that wild side, without taking it too far.”

Kelly’s radiant red haircolor transformation is giving us major #hairinspo. To watch the full episode, be sure to check out Redken’s YouTube channel!


Take the leap and get a hair makeover like Kelly! Check out Salon Finder to locate your nearest Redken salon to schedule an appointment.


If you enjoyed watching Kelly's transformation, show some love by liking the video, and don’t forget to subscribe to the Redken YouTube channel to catch even more episodes from the New Hue, New You series!



Related Products


sign up for 15% off your 1st purchase

Receive news on our latest launches and events, hair tutorials and 15% OFF your first purchase on!

Please enter valid first name
Please enter valid last name
Please enter in (YYYY-MM-DD) format Age should be more than 13.
Please enter a valid email address. Submit
You are now signed up for the Redken Newsletter.
Your form submission was unsuccessful. Please try again later.