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HOW TO KEEP YOUR COLOR-TREATED HAIR HEALTHY AND BEAUTIFUL

You’ve just left the salon with a fresh new haircolor and you’re feeling amazing. Armed with a fabulous new look, you’re ready to take on the world with a pep in your step and a newfound sense of confidence. Yet whether you’re experimenting with Balayage or ombre for the first time, or opting for a more dramatic look such as platinum blonde or silver, your color-treated hair will require a special type of care to stay strong, bright and beautiful in between salon visits.

Read on to discover the must have products and services you’ll need to keep your color-treated hair vibrant and healthy, so you can make that fresh-from-the-salon feeling last!



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HOW DO I KEEP MY COLOR-TREATED HAIR FROM TURNING BRASSY?


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The battle against brassy hair actually begins before you leave your colorist’s chair. In order to prevent the unwanted yellow and orange undertones that can often appear on highlighted hair in between salon appointments, it’s essential to incorporate a hair toner into your haircolor service. A hair toner, such as Redken’s Shades EQ Gloss demi-permanent haircolor, cools down and enhances the tone of your highlights to help you achieve the exact color you’re looking for. Redken Shades EQ hair gloss also works to balance the hair’s Ph level, condition the hair, and increase shine, which in turn helps keep the hair healthy and strong.

A Shades EQ gloss service is also a quick, easy way to refresh and tone your haircolor in between your regular salon appointments.

If you begin to notice brassy tones a few weeks after your haircolor service, call your stylist and ask to schedule an appointment for a Shades EQ gloss. In just 20 minutes, you’ll leave the salon with brass-free strands and high-gloss shine.


WHAT SHAMPOO IS BEST FOR COLOR-TREATED HAIR?


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When it comes to caring for color-treated hair, it’s important to choose a shampoo and conditioner that will strengthen while helping to maintain the tone of your haircolor. If you have blonde or silver color-treated hair, a color-depositing purple shampoo will help cancel out any yellow or brassy tones, keeping your color cool and bright. Redken’s Color Extend Blondage system is an excellent regimen for cool blondes while the Color Extend Graydiant system is best for gray or silver color-treated hair.

“Redken’s Color Extend Blondage Shampoo and Conditioner is amazing in that it addresses two common concerns for blondes: toning and breakage.”, says Redken Artist Woodward Bartlett, “Blondage shampoo deposits violet pigment which helps to cancel out brass.


WHY IS DRY SHAMPOO IMPORTANT FOR COLOR CARE REGIMENS?


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Dry shampoo is an excellent tool when it comes to keeping your ideal tone in tact. Regularly incorporating a dry shampoo is a great way to reduce your number of weekly washes and prevent haircolor fade. Redken's Dry Shampoo Powder 02 is a lightweight, loose powder dry shampoo formulated with Charcoal as a key ingredient to help absorb oil and keep hair feeling clean and refreshed. It's a must-have tool for every color-care regimen.





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