INTRODUCING THE PRODUCT IMPACT LABELLING SYSTEM
Redken’s highest priority is to ensure the safety, quality and sustainability of our products. To do this, efficacy, quality and safety tests are performed on Redken products from development to market distribution. Even then, we continue to monitor the products’ safety while on the market.
As a leading professional hair brand, Redken is committed to creating products that are powered by rigorous science and reach our high standards of environmental sustainability. Redken continues to make strides towards this by working across the lifecycle of our haircare products with the labs, packaging development and manufacturing teams to help minimize the products’ environmental impact*.
To further Redken’s commitment to improved transparency, we’ve developed a new labelling system that gives consumers the relative environmental & social impact of US Redken products compared to other L’Oreal Groupe products in the same category sold worldwide in 2020.
Starting with Redken’s haircare products, the Product Impact Labelling System will roll out in July 2024.
Keep reading below for more information about how it works.
Access the detailed methodology document HERE.
OVERALL ENVIRONMENTAL IMPACT*
The “Overall Environmental Impact” is the cumulative score of 14 planetary impact factors* measured at every stage of a product’s lifecycle from ingredient production, packaging production, manufacturing of the product, to consumer usage (for example the average quantity of hot water used during showering), biodegradability and end-of-life packaging disposal. The 14 planetary impact factors are weighted according to the Planetary Boundaries concept established by the Stockholm Resilience Center. Each product can be ranked in comparison to other products in the L’Oreal Group portfolio within the same category sold since 2020. The scoring information is displayed in a simple color-coded graph to help consumers stay informed. Every consumer product has some impact on the environment. A good score does not mean a product has a positive impact or no impact on the environment. The letters and colors used in this tool are designed to help consumers make comparisons to other similar products in L'Oréal's global portfolio, so they can make more informed choices.
*Compared to other similar L’Oréal Groupe Products sold worldwide in 2020
***Carbon, water scarcity, fresh water ecotoxicity, fresh water eutrophication, marine eutrophication, water acidification, fossil and mineral resources depletion, land transformation, terrestrial eutrophication, particulate matter, toxicity via environment, ionizing radiation, ozone depletion and photochemical formation.
Carbon and water footprints are specifically highlighted as they represent two thirds, on average, of the overall environmental impact of cosmetics products assessed throughout this methodology. Other factors include air quality, biodiversity, land resources and ozone impact.
OUR PRODUCT LIFECYCLE
Additional information is available in the ‘Environmental and Social Impact’ section of a product’s description, where you can find details on the manufacturing conditions, the packaging, and the social impact of a product, which considers if its raw materials have been sourced in a socially responsible manner.
DEVELOPED WITH EXPERTS
This environmental and social labelling methodology was developed with the help of 11 independent scientific experts and is aligned with the high global standards (European "Environmental Product Footprint") that aim to help reduce the environmental impact of goods and services with a multi-criteria approach. Scores and footprint data are also verified by Bureau Veritas, an independent auditor recognized worldwide.
Learn more about the methodology.
SO YOU CAN EASILY COMPARE PRODUCTS
Each product is ranked in comparison to other L’Oreal Groupe products sold in the same cosmetic category (example: shampoos, conditioners, etc) in 2020, so that they can be compared within the Redken brand. The labelling gives each product a score, from A to E, with products labelled ‘A’ considered best in class among the L’Oreal Groupe portfolio, in terms of impact.
You can find the Product Impact Label of Redken haircare products on the product information page, following the ingredient list.
GLOSSARY
CARBON FOOTPRINT
The amount of greenhouse gas emissions (CO2) released throughout a product’s life cycle, i.e. during the production of ingredients and packaging, the product manufacturing, its transportation, use by consumers and the recycling of its packaging.
Did you know?
On average, 70% of the carbon footprint of a shampoo comes from the energy needed to heat the water in your shower.
WATER FOOTPRINT
Quantity of water consumed throughout the product's life cycle and impact on water quality, particularly during the manufacturing of ingredients and packaging, the production of products in factories, the usage phase (showering...) and the discharge of wastewater.
Did you know?
On average, 60% of the water footprint of a shampoo or a conditioner comes from the use phase! This is why we are working to improve the rinsability of our shampoos and conditioners. You can also choose leave-in conditioners, which are often better for the planet.
RESPONSIBLE MANUFACTURING PLANT
A manufacturing plant that, year after year, reduces its greenhouse gas (CO2) emissions, water consumption, waste generation, and that contributes to the development of local employment - especially for people in vulnerable economic situations – and access to training for its employees.
Did you know?
Since 2005, we have reduced the water withdrawal of our industrial sites by 53% (in liters per finished product), their CO2 emissions by 87% (tons of CO2 equivalent), and their waste generation by 38% (in grams per finished product*). *excluding sludge and returnable packaging in rotation, including returnable packaging at source
CERTIFIED PAPER/CARDBOARD FSC OR PEFC
The paper or cardboard used in the packaging comes exclusively from forests that are managed responsibly, in a way that protects biodiversity, and are independently certified by the Forest Stewardship Council (FSC©) or the Program for the Endorsement of Forest Certification (PEFC).
RECYCLED MATERIAL
Material produced using other recycled materials.
Did you know?
By 2025, Redken will ensure its plastic packaging is made from recycled or renewable materials: none of it will be fossil-fuel based. Today, the plastic bottles used in Redken shampoo and conditioner ranges are made of 94% recycled plastic.
RECYCLABLE
Components that can - where the infrastructure allows - be collected and treated by a special industrial process to give rise to a new material.
Did you know?
By 2026, all our shampoo and conditioner packaging will be refillable, reusable, recyclable or compostable.
THE 4 PRINCIPLES OF THE UNITED NATIONS GLOBAL COMPACT ON LABOR RIGHTS
All direct suppliers of our product components or ingredients have committed to respect the fundamental principles of the UN on labor standards.
• The right of workers to associate freely and engage in collective bargaining
• No forced or compulsory labor
• No child labor
• No discrimination among workers
Did you know?
Since 2006, the L'Oréal Group has carried out more than 14,900 on-site social audits conducted by accredited third parties.
SUPPLIERS COMMITTED TO SOCIAL INCLUSION
Ingredient and packaging suppliers that provide access to work and a decent wage to people in socially and/or economically vulnerable communities. These suppliers support at least one Solidarity Project.
Did you know?
In 2021, 89,093 people had access to employment through the Solidarity Sourcing program.