This purple shampoo has ultra violet pigment and Triple Acid Protein complex to tone, strengthen and brighten all in one for a brighter*, stronger** blonde. The ultra violet pigments help to preserve blonde haircolor between appointments by keeping undertones at bay.
If you're blonde, purple shampoo should definitely be a regular part of your haircare routine. Learn more about how and when you should be using purple shampoo.
2019 Allure Best of Beauty best shampoo for color treated hair
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*After using system twice a week for two weeks
**System vs non-conditioning shampoo
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