REDKEN SALON SUCCESS KIT

What is Yelp for Business Owners?

Yelp, the FREE most trusted reviews platform, has a portal just for business owners so you can claim your business and own the content shared with your potential consumers.

By owning the information you share with your clients, you can help grow your salon business by engaging with your clients digitally, maximizing visibility, and getting more new clients behind your chair!

What can I expect for my salon after I set up my Yelp page?

• Complete profiles on Yelp receive 5x more pageviews
• 85% of users share their favorite businesses from Yelp with friends—meaning an increase in word of mouth!

Why should I standout on Yelp?

• Consumers rank Yelp as the #1 "local business" reviews site.
• 79% of Yelp users are looking for a business they can be loyal to
• 70M+ unique US searches & pageviews on Yelp for beauty & spa in Aug 2017

What are the other benefits of Yelp?

• Read and respond to customer reviews 
• Access to business insights: track how people interact with your business listing (e.g. how many views, how many calls, how many clicks to website, etc.)

Yelp Myths

Myth: People only write reviews when they are angry or upset.
Fact: 78% of the reviews on the site are 3 stars or higher.

Myth: Reviewers are anonymous.
Fact: Many consumers treat user review sites like social media & build real profiles. Yelp encourages reviewers to use their real name & photo. Additionally, many “Yelpers” connect with friends, comment on reviews, and make public check-ins at local businesses.

How do I get started? I'm new to Yelp for Business Owners!

Claim Your Business & maximize your visibility online! Control the conversation on your salon. Here’s a quick cheat sheet on getting started.

1. Visit biz.yelp.com OR call Yelp at (844) 889-6823 and an agent will be happy to assist you.
2. Enter your business name and location. Click "Get Started."
   
3. See your business? Select "Claim This Business."
   
   
   • Don't see your business? Select “Add Your Business to Yelp” and follow the steps to add your business information.
   • Is your business already claimed? Congrats! You already own your page and have an account.
4. Validate your ownership of the listing by inputting your email address.
   
    
5. Continue with each step. Be sure to include items from the checklist below:
   • Hours of Operation: Ensure information is accurate so client's know when they can make an appointment before they call
   • Phone #: Accessibility is key!
   • Add Photos: Businesses with at least one photo receive an average of 12x the customer leads on Yelp as a business with no photos
   • Add Services: Does your salon also offer wedding services? Nails?
   • Add Business History: Everyone loves a good story! Whether you’ve been open for generations, or built your business from the ground up, Yelp is a great place to share

Tips for A Great Yelp Page

1. Keep Your Information Up-To-Date
   • Be sure to accurately include: Address, Phone Number & Website URL.
2. Be Consistent
   • Create other social accounts like Instagram and Facebook, but be consistent with all usernames.
   • Use tools like Namechk. for username availability before you start creating.
3. Listen & Learn
   • It’s not about quantity – it’s about quality of posts!
   • Use Instagram, Facebook, and other social channels as a customer service extension to your customers! Create more value with them outside the salon.

Don't stop there! Take your page to the next level

Enhance your salon's visibility and drive even more traffic to your chair with our tips for advanced "Yelpers."

1. Always Respond to Reviews: Engage With Your Clients!
   • Responding to your clients is a great way to continue with your engagement between appointments.
   • Businesses that respond to reviews experience a 10% upgrade in average star rating.
   • Respond quickly! Users are 33% more likely to upgrade their review & rating when business owners responds with a personalized message within 1 day*.
   • See our “How to Respond” matrix below for ideas on how to manage your reputation, and responses:
   Receive a positive review?
   
   Receive a negative review?
   
   
2. Learn about Search Engine Optimization (SEO)
   • Access Moz.com to see how your business looks on various search engines & websites
3. Set-up a Google Alert
   • Set up a Google Alert for example: “Balayage Chicago” to get an idea of what prospective customers are searching for.
   • Create a Google Alert for your own business – ensure you know what the internet is saying about your business.
4. Promote Your Salon
   • Yelp offers an “Enhanced Profile” Offering to boost traffic & engagement even further. This includes: Book Now Options, Removing Ads, Video Options & Photo Slideshow.

Tracking Success

Once you claim you claim your businesses, log-in to your “Business Owner Account” on Yelp to start tracking success! These tools help you manage the impact of Yelp on your business, and make optimizations to your profile, business and beyond.

See below for the types of information you can measure:

1. How many users called your salon
2. How many users who mapped directions to your location
3. How many users clicked through to your website

FOR MORE RESOURCES, CHECK OUT THIS HELPFUL EBOOK FROM YELP!