WHAT'S NEW WITH SHADES EQ?
Violet Blue Shades | Gloss To Gel | Red Shades | Natural Ash | Pastels | Shine Bomb | Silver
INTRODUCING THE NEW SHADES EQ MATTE FAMILY!
With NEW Shades EQ Matte, you can create natural results with a kiss of cool. The Shades EQ Gloss Matte Family consists of 4 new shades inspired by cool, earthy tones.
This shade family has a brown to tan background and a blue/green reflect which works to help reduce unwanted warmth, while maintaining a cool, natural end result.4 Shades EQ.
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| Midnight Ash | Smoked Cedar | Driftwood | Sand Dunes |
Gloss shades: soft, earthy tones fornatural results with a kiss of cool
On dark bases, Shades EQ Gloss Matte shades help to reduce unwanted warmth while creating natural, cool looks like Mushroom Brown
On lighter bases, Shades EQ Gloss Matte creates iridescent natural looks like Beige Blond
The NEW Shades EQ Gloss Matte family shades deposit true-to-tone cool, natural results for optimal reflect visibility
THE SHADES EQ LEVEL 10 SHADES ARE HERE!
Meet 010N Delicate Natural and 010VV Lavender Ice, powered by two of Redken’s star Shades EQ families, Natural (N) and Violet (V).
WHAT'S TO LOVE ABOUT SHADES EQ LEVEL 10s
TRUE TO TONE RESULTS, NO GUESS WORK
The SEQ Level 10 shades provide true-to-tone results at a level 10 without the need to dilute an existing 09 level shade, or worry that your end result might appear deeper than originally desired.
HIGH LEVEL BLONDE TONING
Use the new Level 10 shades to create the perfect tone on high level blonde guests. 010N is best for neutral, creamy blonde toning while 010VV is best for cool, icy blonde toning with violet reflect.
CREATIVE TONING
Use the level 10 shades alone for full reflect strength or mix with other Shades EQ Gloss shades for the ultimate custom toning palette.
NEW SHADES EQ VIOLET BLUE SHADES
INTRODUCING NEW SHADES EQ VIOLET BLUE TONERS!
Redken’s newest Shades EQ innovation provides 3 Anti-Yellow + Anti-Orange shades to give you ultra-cool end results when color correcting in the salon!
The Shades EQ Violet Blue shades are Redken’s most advanced corrective toners, providing dual-spectrum brass neutralization.
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| Violet Lagoon | Violet Star | Violet Frost |
NEW SHADES EQ GETS RED HOT
INTRODUCING 5 NEW SHADES EQ REDS!
Did you know that less than 2% of the population has naturally red hair? Our red and copper palette is now bigger and better than ever! And for the first time ever, 3 of our 5 new shades are formulated with R5 red dye technology for bolder, more brilliant, eye-catching reds!
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R5: A POWERFUL TRUE-RED DYE
R5 provides pure red tones with outstanding longevity and highly visible results. The new R5 shades allow you to create rich, dazzling reflects with uniform color from root to tip.
NEW Shades EQ Gloss shades containing R5 dye:
- 06RR Blaze
- 07RR Flame
- 04RV Cabernet
NEW SHADES EQ NATURAL ASH
Find your perfect tone with 6 Natural Ash shades for cool toning that combats brass while staying soft and balanced. The natural ash tonal family has a black to gray background with blue/violet reflect. The shades fall between the pearl and blue shade families. They help correct undertones ranging from yellow to violet providing balanced tone. These shades work wonderfully alone or mixed into existing Shades EQ Gloss shades to create an even more customized toning formulation.
Learn how to create the ashy blonde tones your clients are asking for!
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| Golden Ice Ash Blonde |
Honey Ash Blonde |
Cool Ash Blonde |
Silver Ash Blonde |
TONING WITH NATURAL ASH SHADES
The NEW Natural Ash shades fall between the pearl and blue shade families and have a black to gray undertone. They help correct undertones ranging from yellow to purple, providing balanced tone.
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| STORM CLOUD | SMOKE | GRANITE | PEWTER | VOLCANIC | MIST |
BENEFIT YOUR BUSINESS
Optimize your Shades EQ Pastels sales by accessing the Redken Asset Library for downloadable posters, easels, packshots, model shots, social images, social media kit, and more!
Shades EQ Processing Solution for Precision Application:
Shades EQ Gloss is the acidic, liquid haircolor you love for glossing, toning and refreshing. Now, it's even easier to take creative control with the latest addition to the Shades EQ family. Processing Solution for Precision Application lets you transform any of our iconic liquid Shades EQ Gloss shades into a versatile gel that's perfect for lowlights, contouring and defining. With two processing options, you get customized control for your creative vision. Learn more >
PASTEL FILTER EFFECTS:#GLOSS IT UP with Shades EQ Pastel shades
Give every client glossy shine with new Pastel shades that act like a photo filter for your haircolor artistry. Create on-trend pastel hues, add a soft wash of color, or tone and correct for a flawless filter-effect. In 4 makeup-inspired hues perfect for creative glossing services!
4 NEW PASTELS
These pure pastel shades do not contain any background, which makes them easily customizable. Mix into existing Shades EQ Gloss shades for endless results.|
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AQUA BLUE Radiant blue with subtle hints of warmth |
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PINK Soft pink enhanced with violet hues |
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SILVER GREEN Glass-like green with metallic shimmer |
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PEACH Pale orange balanced with pink tones |
BENEFIT YOUR BUSINESS
Optimize your Shades EQ Pastels sales by accessing the Redken Asset Library for downloadable posters, easels, packshots, model shots, social images, social media kit, and more!
SHINE BOMBS: CUSTOM FORMULAS FOR EXPLOSIVE SHINE
"Custom mixing up to 3 Shades EQ Gloss shades lets you create a unique and bespoke SHINE BOMB GLOSSING SERVICE."
-Shine Bombs conceptualized by
Sean Godard, Redken Artist
PASTEL SHINE BOMBS
Treat your clients to a super glossy color service with a pastel twist! Shades EQ Shine Bombs give you the ability to custom blend three different glosses to create unique shades specially curated for your clients. We’ve created these unique Pastel Shine Bomb formulas to wear a pop of pastel with amazing shine. It’s like lip gloss for your hair!
SILVER SHADES: TWO NEW SHADES EQ SHADES
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| NEW! 07T STEEL Metallic effects with silver-blue hues |
NEW! 08T SILVER Metallic effects with opalescent hues |
DON’T FORGET ABOUT THESE BEST-SELLING SHADES!
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| 09T CHROME |
09P OPAL GLOW |
09V PLATINUM ICE |
06T IRON |
09B STERLING |
833,000+ POSTS ON INSTAGRAM FOR #SILVERHAIR |
Remember when silver hair was something your clients wanted to cover up? Not anymore! Today it’s one of the hottest haircolor trends ranging from clients who want to go silver to those who want to embrace their natural gray hair.
WHO IS THE SILVER CLIENT?
SHE'S FASHION-FORWARD AND READY TO TRY THE LATEST TRENDS!
SHE EMBRACES AND CELEBRATES HER NATURAL GRAY!
BENEFIT YOUR BUSINESS
Optimize your Shades EQ Silver sales by accessing the Redken Asset Library for downloadable posters, easels, packshots, model shots, social images, social media kit, and more!
