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Shades EQ Shades EQ

Shades EQ™ Cover Plus

Demi-Permanent Brightening Conditioning Color Cream
A demi-permanent brightening conditioning color cream, featuring a no-ammonia formula of 100% oxidative dyes for up to 75% gray coverage.
SHADES
DETAILS
  • No-ammonia formula
  • 100% oxidative dyes provide maximum longevity
  • Has a rich cream consistency for more precise techniques, including lowlighting and color blocking
  • Provides up to 75% gray coverage with demi-permanent results
  • Has a subtle brightening effect for more visible reflect
UP TO 1 - 11/2 levels of lift
  • Offers maximum vibrancy with highly reflective shades

AWARDS:
Launchpad 2014 Reader's Choice Award  Best Demi-Permanent Haircolor
HOW TO USE
Mix in a 1:1 ratio with 10 or 20 vol. Pro-oxide Cream Developer. May be applied with a bowl and brush or bottle. Shades EQ may be diluted with Shades EQ Cream Clear to lessen intensity or customize any shade. Process at room temperature for 20 minutes. Follow with Color Extend Shampoo and Conditioner.

NOTE: Shades EQ Cover Plus Clear can be used alone for added shine with a subtle brightening effect. Mix with other shades for less color deposit.