REDKEN SOCIAL MEDIA KIT

SOCIAL MEDIA RESOURCES & KITS
SPRAY SMOOTH ROOT LIFTER CONTROL HAIRSPRAY LEAVE IN
SHADES EQ BONDER INSIDE COLOR GELS LACQUERS 10 MINUTE BLONDE RESPONSIBLY
SHADES EQ LOOKBOOK SHADES EQ GREIGE ACIDIC BONDING CONCENTRATE x EXTENSIONS
#HAIRLOVESSHADESEQ HIGH BRIGHT ACIDIC BONDING CONCENTRATE INTENSIVE TREATMENT
SHADES EQ BONDER INSIDE GOLDEN LEVEL 10S DEEP CLEAN JUMBO REDKEN HAIR GLOSS DAY
FLASH LIFT POWER 9 BONDER INSIDE HEAT STYLING RENOVATION TEXTURE STYLING RENOVATION
NATURAL CHOCOLATES ALL SOFT MOISTURE RESTORE 2023 COLOR OF THE YEAR
Hi Redken Family! Looking for social media assets for Redken’s latest launch? We’ve got you covered! Check out our recommended creative and copy below. These posts are only a suggestion, so feel free to create your own content or tweak the copy. We can’t wait to see what you post!
HOW TO DOWNLOAD ASSETS
Step 1: Hold image down and click save
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Step 2: Copy recommended caption
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Step 3: Open Instagram post the image from your camera roll and paste the caption. Feel free to add your own spin!
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COLOR GELS OILS POST 1

Don’t just cover grays, rejuvenate them with NEW Color Gels Oils 💛 With +78% more shine* and +30% more condition**, you get up to 100% gray coverage on every single shade– with NO ammonia. #ColorGelsOils now available at SalonCentric & State RDA.
*vs. uncolored hair**vs. non-conditioning shampoo
COLOR GELS OILS POST 2

💛 Up to 100% Gray Coverage
💛 Ammonia-Free
💛 Pro-Oxide Developer
💛 29 Shades & Counting…
#ColorGelsOils Now Available at SalonCentric & State RDA
COLOR GELS OILS POST 3

Say goodbye to coarse, wiry grays, and hello to the NEW Color Gels Oils💛 With +78% more shine* and +30% more condition**, you get up to 100% gray coverage on every single shade– with NO ammonia.
*vs. uncolored hair
**vs. non-conditioning shampoo
COLOR GELS OILS POST 4

💛 With a bottle you can dramatically increase your speed of application.
💛 With a bowl & brush you can get that extra control you need for toughest of situations.
#ColorGelsOils Now Available at SalonCentric & State RDA
COLOR GELS OILS STORIES POST 1

COLOR GELS OILS STORIES POST 2

COLOR GELS OILS STORIES POST 3

COLOR GELS OILS STORIES POST 4

COLOR GELS OILS STORIES POST 5

All Soft Mega Curls ASSET 1


#MEGACURLS
ALL SOFT MEGA CURLS ASSETS 2


#MEGACURLS
ALL SOFT MEGA CURLS ASSET 3


TRY IT TODAY!
#MEGACURLS
ALL SOFT MEGA CURLS ASSET 4

TRY REDKEN’S NEW ALL SOFT MEGA CURLS TO IMMEDIATELY MOISTURIZE CURLS AND COILS FOR VISIBLE DEFINITION, BOUNCE, AND SHINE.
#MEGACURLS
ALL SOFT MEGA CURLS ASSET 5


#MEGACURLS
ALL SOFT MEGA CURLS ASSET 6


TRY REDKEN’S NEW ALL SOFT MEGA CURLS TO IMMEDIATELY MOISTURIZE CURLS AND COILS FOR VISIBLE DEFINITION, BOUNCE, AND SHINE.
#MEGACURLS
ALL SOFT MEGA CURLS ASSET 7


TRY REDKEN’S NEW ALL SOFT MEGA CURLS TO IMMEDIATELY MOISTURIZE CURLS AND COILS FOR VISIBLE DEFINITION, BOUNCE, AND SHINE.
#MEGACURLS
ALL SOFT MEGA CURLS ASSET 8


TRY REDKEN’S NEW ALL SOFT MEGA CURLS TO IMMEDIATELY MOISTURIZE CURLS AND COILS FOR VISIBLE DEFINITION, BOUNCE, AND SHINE.
#MEGACURLS
ALL SOFT MEGA CURLS ASSET 9


#MEGACURLS
ALL SOFT MEGA CURLS ASSET 10


#MEGACURLS
ALL SOFT MEGA CURLS ASSET 11


USE ALL SOFT FOR LEVELS 1A – 2C AND ALL SOFT MEGA FOR LEVELS 3A-4C.
TRY IT TODAY!
#ALLSOFT #ALLSOFTMEGACURLS
ALL SOFT MEGA CURLS ASSET 12

TRY REDKEN’S NEW ALL SOFT MEGA CURLS TO IMMEDIATELY MOISTURIZE CURLS AND COILS FOR VISIBLE DEFINITION, BOUNCE, AND SHINE.
#MEGACURLS
9 LIGHTS POST 1
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9 LIGHTS POST 2

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9 LIGHTS POST 3

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9 LIGHTS POST 4

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9 LIGHTS POST 5

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9 LIGHTS POST 6
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STREET POST 1
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STREET POST 2
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STREET POST 3
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STREET POST 4
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STORES POST 1
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STORES POST 2
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.jpg?w=275&rev=bdfd9f98d5db4d778114f9ed53a2dd9d&hash=B3E395B9787DBB0F6C95CDA090CEA754 275w,/-/media/project/loreal/brand-sites/redken/americas/us_us/professional/the-break-room/2023-feb/9-social-kit/9x16/rk-us-2023-social-kit-9lights-technique-feb-promo-products-lighteners-stores-9x16-(1).jpg?w=535&rev=bdfd9f98d5db4d778114f9ed53a2dd9d&hash=3087FEB5C98B1F847DD6B4A320796837 535w,/-/media/project/loreal/brand-sites/redken/americas/us_us/professional/the-break-room/2023-feb/9-social-kit/9x16/rk-us-2023-social-kit-9lights-technique-feb-promo-products-lighteners-stores-9x16-(1).jpg?w=675&rev=bdfd9f98d5db4d778114f9ed53a2dd9d&hash=CD60D39724EED871327380BF2E0E99E4 675w,/-/media/project/loreal/brand-sites/redken/americas/us_us/professional/the-break-room/2023-feb/9-social-kit/9x16/rk-us-2023-social-kit-9lights-technique-feb-promo-products-lighteners-stores-9x16-(1).jpg?w=820&rev=bdfd9f98d5db4d778114f9ed53a2dd9d&hash=77C7289EF4AB7F1FC097DEBDA51938CA 820w,/-/media/project/loreal/brand-sites/redken/americas/us_us/professional/the-break-room/2023-feb/9-social-kit/9x16/rk-us-2023-social-kit-9lights-technique-feb-promo-products-lighteners-stores-9x16-(1).jpg?w=961&rev=bdfd9f98d5db4d778114f9ed53a2dd9d&hash=AC5519CA5F0F3CC8E51AD9AAD0A4D5A9 961w)
SPRAY SMOOTH POST 1

🧡 Up to 48-hours of smooth, silky hair
🧡 Heat protection up to 450°F
🧡 Free of sulfate, parabens, & silicones
#RedkenStyling #RedkenStyleConfidently
SPRAY SMOOTH POST 2

🧡 Anti-Frizz & Anti-Humidity
🧡 Heat protection up to 450°F
🧡 Lightweight aerosol priming mist
#RedkenStyling #RedkenStyleConfidently
SPRAY SMOOTH POST 3

🧡 Hold can 10 inches from hair
🧡 Apply on damp hair in sections
🧡 Blow-dry for maximum smoothness
#RedkenStyling #RedkenStyleConfidently
SPRAY SMOOTH POST 4

✔️ Lightweight aerosol priming mist
✔️ Up to 48-hours of smooth, silky hair
✔️ Heat protection up to 450°F
#RedkenStyling #RedkenStyleConfidently
ROOT LIFTER POST 1

ROOT LIFTER POST 2

✅ Long-Lasting Volume
✅ Flexible Finish
✅ Thick & full-feeling hair
#RedkenStyling #RedkenStyleConfidently
ROOT LIFTER POST 3

#RedkenStyling #RedkenStyleConfidently
ROOT TEASE POST 1

ROOT TEASE POST 2

CONTROL HAIRSPRAY POST 1

CONTROL HAIRSPRAY POST 2

🖤 All day control
🖤 Frizz & humidity resistance
🖤 No residue or flaking
🖤 Vegan formula
#RedkenStyling #RedkenStyleConfidently
CONTROL HAIRSPRAY POST 3

#RedkenStyling #RedkenStyleConfidently
SYMPOSIUM








POST 1

POST 2

Leave in repair and leave out damage with the multi-benefit #AcidicBondingConcentrate Leave-In Treatment.
🖤 Concentrated bonding care complex
🖤 PH-balancing formula
🖤 Up to 450 Degrees Heat Protection
POST 3

👩 WHO IS IT FOR? This treatment is formulated to help clients with the most damaged, processed hair get instant strength repair. Our multi-benefit formula leaves hair feeling and looking smoother, shinier, and stronger 🖤
HOW TO USE IT?
1️⃣ Use any existing haircare routine to shampoo and condition. Rinse.
2️⃣ LEAVE-IN TREATMENT: Towel dry hair and apply the Leave-in Treatment.
#AcidicBondingConcentrate
POST 4

👩 WHO IS IT FOR? This treatment is formulated to help clients with the most damaged, processed hair get instant strength repair. Our multi-benefit formula leaves hair feeling and looking smoother, shinier, and stronger 🖤
HOW TO USE IT?
1️⃣ Use any existing haircare routine to shampoo and condition. Rinse.
2️⃣ LEAVE-IN TREATMENT: Towel dry hair and apply the Leave-in Treatment.
#AcidicBondingConcentrate
POST 5

Leave-In Treatment… 🖤
What is it?
A multi-benefit, daily, acidic leave-in treatment with our Citric Acid + Bonding Care Complex formula to repair even the most demanding, processed hair. See an instant transformation👩🔬
#AcidicBondingConcentrate
POST 6

1️⃣ Use the Acidic Bonding Concentrate Pre-Treatment. Rinse. Shampoo and Condition.
2️⃣ LEAVE-IN TREATMENT: Towel dry hair and apply the Leave-in Treatment.
#AcidicBondingConcentrate
POST 7

👩 WHO IS IT FOR? This treatment is formulated to help clients with the most damaged, processed hair get instant strength repair. Our multi-benefit formula leaves hair feeling and looking smoother, shinier, and stronger 🖤
HOW TO USE IT?
1️⃣ Use any existing haircare routine to shampoo and condition. Rinse.
2️⃣ LEAVE-IN TREATMENT: Towel dry hair and apply the Leave-in Treatment.
#AcidicBondingConcentrate
POST 8

👩 WHO IS IT FOR? This treatment is formulated to help clients with the most demanding, processed hair to get instant strength repair on all types of damage. Our multi-benefit formula leaves hair feeling and looking smoother, shinier, and stronger 🖤
HOW TO USE IT?
1️⃣ Use any existing haircare routine to shampoo and condition. Rinse.
2️⃣ LEAVE-IN TREATMENT: Towel dry hair and apply the Leave-in Treatment.
#AcidicBondingConcentrate
COLOR OF THE YEAR POST 1

🥂3 New shades in levels 7, 9 and 10
Let’s toast to the start of a New year with the NEW! Gold Rose Family from Shades EQ!
#ShadesEQChampagne
COLOR OF THE YEAR STORY 1

🥂3 New shades in levels 7, 9 and 10
Let’s toast to the start of a New year with the NEW! Gold Rose Family from Shades EQ!
#ShadesEQChampagne
COLOR OF THE YEAR POST 2

Introducing the Color of the Year*: Champagne with a Kiss of Rose!
Upgrade your look and embrace the New Year with this must-have #ShadesEQChampagne from the NEW! Gold Rose Family 🥂🌹
COLOR OF THE YEAR STORY 2

Introducing the Color of the Year*: Champagne with a Kiss of Rose!
Upgrade your look and embrace the New Year with this must-have #ShadesEQChampagne from the NEW! Gold Rose Family 🥂🌹
COLOR OF THE YEAR POST 3

Ring in the New Year with the #ShadesEQChampagne
for a unique, modern blonde look in 2023 using the NEW! Gold Rose Family!
COLOR OF THE YEAR STORY 3

Ring in the New Year with the #ShadesEQChampagne
for a unique, modern blonde look in 2023 using the NEW! Gold Rose Family!
COLOR OF THE YEAR POST 4

Kick off the New Year with the NEW! Gold Rose Family from Shades EQ 🎉
🥂010GRo Sparkling Wine
🥂09GRo Blush Spritz
🥂07GRo Golden Fizz
#ShadesEQChampagne
COLOR OF THE YEAR STORY 4

Kick off the New Year with the NEW! Gold Rose Family from Shades EQ 🎉
🥂010GRo Sparkling Wine
🥂09GRo Blush Spritz
🥂07GRo Golden Fizz
#ShadesEQChampagne
COLOR OF THE YEAR POST 5

Redken Artist @denisesuzanne_ used the NEW! 09GRo Blush Spritz
Let's toast to the start of a New Year with custom #ShadesEQChampagne
Blonde looks from the NEW! Gold Rose Family!
*Shades EQ’s Color of the Year
All Soft Moisture Restore Post 1
.jpg?w=275&rev=7037879e59c345698b3304b193e8fd93&hash=15720333B1BFAA96FC0D010D3F4458B7 275w,/-/media/project/loreal/brand-sites/redken/americas/us_us/consumer/images/media-kit-test/asmr/1-(2).jpg?w=535&rev=7037879e59c345698b3304b193e8fd93&hash=2DB5DA6E479E56EB7FC491F8294E31EB 535w,/-/media/project/loreal/brand-sites/redken/americas/us_us/consumer/images/media-kit-test/asmr/1-(2).jpg?w=675&rev=7037879e59c345698b3304b193e8fd93&hash=A1FF1DC093D9A9F1954B55B5D33DE8A3 675w,/-/media/project/loreal/brand-sites/redken/americas/us_us/consumer/images/media-kit-test/asmr/1-(2).jpg?w=820&rev=7037879e59c345698b3304b193e8fd93&hash=A3901699E898A81AA4EACD178892E0C7 820w,/-/media/project/loreal/brand-sites/redken/americas/us_us/consumer/images/media-kit-test/asmr/1-(2).jpg?w=961&rev=7037879e59c345698b3304b193e8fd93&hash=1A8E05D045B5A5B4BC786F97E2BAEE73 961w)
MAIN BENEFITS:
💧 Heat protection up to 450F / 230C
💧 Moisture retention for up to 72h
💧 10x smoother hair
💧 Improves split-ends, frizz, & detangling
Excited to try it? Tag a friend and leave a 🤎 below.
#RedkenAllSoft
All Soft Moisture Restore Post 2
.jpg?w=275&rev=4a6087414a614b2dae7f8bbf1ca52f43&hash=B1E867DB87BBBB6E177CB98F9D922F5F 275w,/-/media/project/loreal/brand-sites/redken/americas/us_us/consumer/images/media-kit-test/asmr/2-(2).jpg?w=535&rev=4a6087414a614b2dae7f8bbf1ca52f43&hash=76DD8523D24CEB1C8EC72D2A6A6CC202 535w,/-/media/project/loreal/brand-sites/redken/americas/us_us/consumer/images/media-kit-test/asmr/2-(2).jpg?w=675&rev=4a6087414a614b2dae7f8bbf1ca52f43&hash=593108ADE8B7F59851257C21718E5838 675w,/-/media/project/loreal/brand-sites/redken/americas/us_us/consumer/images/media-kit-test/asmr/2-(2).jpg?w=820&rev=4a6087414a614b2dae7f8bbf1ca52f43&hash=E42B884E86D636990FD87294D7297695 820w,/-/media/project/loreal/brand-sites/redken/americas/us_us/consumer/images/media-kit-test/asmr/2-(2).jpg?w=961&rev=4a6087414a614b2dae7f8bbf1ca52f43&hash=8B049894EFEC189BEFB6F68F0F3CEF9F 961w)
MAIN BENEFITS:
💧 Heat protection up to 450F / 230C
💧 Moisture retention for up to 72h
💧 10x smoother hair
💧 Improves split-ends, frizz, & detangling
Excited to try it? Tag a friend and leave a 🤎 below.
#RedkenAllSoft
All Soft Moisture Restore Post 3
.jpg?w=275&rev=bb8faa93c4d9441db3b7982329238364&hash=3FF1E4772AD3D1008E24EFC7EEB7AC2F 275w,/-/media/project/loreal/brand-sites/redken/americas/us_us/consumer/images/media-kit-test/asmr/3-(2).jpg?w=535&rev=bb8faa93c4d9441db3b7982329238364&hash=25DB8FD0BAFFF24162E11E1CCD70820F 535w,/-/media/project/loreal/brand-sites/redken/americas/us_us/consumer/images/media-kit-test/asmr/3-(2).jpg?w=675&rev=bb8faa93c4d9441db3b7982329238364&hash=B2C43D823FE5225E2F80A6FCDF953466 675w,/-/media/project/loreal/brand-sites/redken/americas/us_us/consumer/images/media-kit-test/asmr/3-(2).jpg?w=820&rev=bb8faa93c4d9441db3b7982329238364&hash=268A5074331B5977E921E301917C842E 820w,/-/media/project/loreal/brand-sites/redken/americas/us_us/consumer/images/media-kit-test/asmr/3-(2).jpg?w=961&rev=bb8faa93c4d9441db3b7982329238364&hash=0C3D684A5B81D5192101EDA4633E86DA 961w)
MAIN BENEFITS OF THE NEW ALL SOFT MOISTURE RESTORE LEAVE-IN TREATMENT:
💧 Heat protection up to 450F / 230C
💧 Moisture retention for up to 72h
💧 10x smoother hair
💧 Improves split-ends, frizz, & detangling
Excited to try it? Tag a friend and leave a 🤎 below.
#RedkenAllSoft
All Soft Moisture Restore Post 4
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MAIN BENEFITS:
💧 Heat protection up to 450F / 230C
💧 Moisture retention for up to 72h
💧 10x smoother hair
💧 Improves split-ends, frizz, & detangling
Excited to try it? Tag a friend and leave a 🤎 below.
#RedkenAllSoft
All Soft Moisture Restore Post 5
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INTRODUCING 🆕 All Soft Moisture Restore, our only #HyaluronicAcid powered leave-in formula that focuses on dramatically improving the hair’s ability to regain and restore moisture.
MAIN BENEFITS:
💧 Heat protection up to 450F / 230C
💧 Moisture retention for up to 72h
💧 10x smoother hair
💧 Improves split-ends, frizz, & detangling
Excited to try it? Tag a friend and leave a 🤎 below.
#RedkenAllSoft
All Soft Moisture Restore Post 6
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MAIN BENEFITS:
💧 Heat protection up to 450F / 230C
💧 Moisture retention for up to 72h
💧 10x smoother hair
💧 Improves split-ends, frizz, & detangling
Excited to try it? Tag a friend and leave a 🤎 below.
#RedkenAllSoft
All Soft Moisture Restore Post 7
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MAIN BENEFITS:
💧 Heat protection up to 450F / 230C
💧 Moisture retention for up to 72h
💧 10x smoother hair
💧 Improves split-ends, frizz, & detangling
Excited to try it? Tag a friend and leave a 🤎 below.
#RedkenAllSoft
All Soft Moisture Restore Post 8
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MAIN BENEFITS:
💧 Heat protection up to 450F / 230C
💧 Moisture retention for up to 72h
💧 10x smoother hair
💧 Improves split-ends, frizz, & detangling
Excited to try it? Tag a friend and leave a 🤎 below.
#RedkenAllSoft
All Soft Moisture Restore Post 9
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Smooth, shiny results!
✅ Protects and repairs hair
✅ Provides touchable shape with heat styling 🔥
#RedkenStyling #RedkenStyleConfidently
All Soft Moisture Restore Post 10
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MAIN BENEFITS:
💧 Heat protection up to 450F / 230C
💧 Moisture retention for up to 72h
💧 10x smoother hair
💧 Improves split-ends, frizz, & detangling
Excited to try it? Tag a friend and leave a 🤎 below.
#RedkenAllSoft
All Soft Moisture Restore Post 11

MAIN BENEFITS:
💧 Heat protection up to 450F / 230C
💧 Moisture retention for up to 72h
💧 10x smoother hair
💧 Improves split-ends, frizz, & detangling
Excited to try it? Tag a friend and leave a 🤎 below.
#RedkenAllSoft
All Soft Moisture Restore Post 12

INTRODUCING 🆕 All Soft Moisture Restore, our only #HyaluronicAcid powered leave-in formula that focuses on dramatically improving the hair’s ability to regain and restore moisture.
MAIN BENEFITS:
💧 Heat protection up to 450F / 230C
💧 Moisture retention for up to 72h
💧 10x smoother hair
💧 Improves split-ends, frizz, & detangling
Excited to try it? Tag a friend and leave a 🤎 below.
#RedkenAllSoft
All Soft Moisture Restore Post 14

MAIN BENEFITS:
💧 Heat protection up to 450F / 230C
💧 Moisture retention for up to 72h
💧 10x smoother hair
💧 Improves split-ends, frizz, & detangling
Excited to try it? Tag a friend and leave a 🤎 below.
#RedkenAllSoft
All Soft Moisture Restore Post 15

MAIN BENEFITS:
💧 Heat protection up to 450F / 230C
💧 Moisture retention for up to 72h
💧 10x smoother hair
💧 Improves split-ends, frizz, & detangling
Excited to try it? Tag a friend and leave a 🤎 below.
#RedkenAllSoft
Natural Chocolates Post 1

Coming in 3️⃣ brand new shades in levels 4, 6 and 7, the Natural Chocolates family features a brown to tan background and blue/mahogany reflects to create cool, rich and balanced color for blondes and brunettes. ✨
#RedkenNaturalChocolates are now available at SalonCentric!
Natural Chocolates Post 2
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✔️ Cover Fusion & Shades EQ Bonder Inside
✔️ Levels 4, 6, & 7
✔️ Brown to tan background with blue/mahogany reflects
Try NEW #RedkenNaturalChocolates family at SalonCentric today 🍫
Natural Chocolates Post 3

🤎 Use Cover Fusion to achieve a rich, chocolate finish with up to 100% dimensional gray coverage
🤎 Use Shades EQ Bonder Inside to gloss, lowlight and tone for cool, balanced and strengthened results.
#RedkenNaturalChocolates is now available at SalonCentric!
📸: @Rachel_Redd
Natural Chocolates Post 4
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✅ Levels 4, 6, & 7 in Cover Fusion & Shades EQ Bonder Inside
✅ Cool & balanced for Blondes & Brunettes
✅ #RedkenNaturalChocolates now available at SalonCentric!
📸: @JasmineChangStudio
Natural Chocolates Post 5

🤎 04NCh Dark Chocolate
🤎 06NCh Ganache
🤎 07NCh Fondue
#RedkenNaturalChocolate now available at Saloncentric!
Natural Chocolates Post 6
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🤎 3 New shades in levels 4, 6 and 7
🤎 Shades EQ Bonder Inside & Cover Fusion
🤎 Brown to tan background
🤎 Blue/Mahogany reflect
NEW #RedkenNaturalChocolate family now available at Saloncentric!
Flash Lift Power 9 Bonder Inside Post 1

Lift high. Lift bright. Lift strong. 🆕 Power 9 Bonder Inside can achieve up to 9 levels of lift in 1 application with all of the bonding power and none of the extra steps. But wait- the benefits of #RedkenPower9 don't stop there 👇
💙 Up to 83% less breakage*
💙 Suitable for all hair types and textures
💙 Formulated with Glycine + Citric Acid which protects disulfide bonds throughout the lightening service
💙 Breaks through red, orange and yellow undertones for a clean, even lift
💙 Dust-free formula
*When using Power 9 Bonder Inside, Shades EQ Bonder Inside and Acidic Bonding Concentrate vs. Redken bleach without bonding and non conditioning shampoo
Flash Lift Power 9 Bonder Inside Post 2
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Introducing 🆕 Flash Lift Power 9 Bonder Inside! Redken’s most powerful lift yet:
⚡️Lifts up to 9 levels
⚡️Built-in Bonder
⚡️80% less plastic
The ultimate bonder that will breakthrough orange, yellow, and red undertones but never compromise your curl pattern #RedkenPower9
Flash Lift Power 9 Bonder Inside Post 3
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Get to know Redken’s most powerful lightener to date, Power 9 Bonder Inside:
⬆ Provides up to 9 levels of lift
🔗 Built-in bonder 👊 Breaks through red, orange and yellow undertones for a clean, even lift
☑ All of the bonding and lifting power with none of the extra steps
#RedkenPower9 available at SalonCentric now!
Flash Lift Power 9 Bonder Inside Post 4

Did you know Redken’s Flash Lift Power 9 Bonder Inside is made with 80% less plastic? ♻️ 💚
Lift high, Lift bright, lift strong with NEW #RedkenPower9. Available now at SalonCentric!
Flash Lift Power 9 Bonder Inside Post 5
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NEW Flash Lift Power 9 Bonder Inside: Redken’s strongest💪 most sustainable♻️ and gentlest lift yet✨
⚡️9 Levels of Lift
⚡️Built-in Bonder
⚡️80% less plastic
#RedkenPower9 available now!
Flash Lift Power 9 Bonder Inside Post 6
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Look at that ✨GLOW✨
When it comes to lightening and brightening hair, #RedkenPower9 gets the job done. Breakthrough red, orange, and yellow undertones while lifting up to 9 levels💫
Looking for blonding tips? Follow Redken Ambassador @PhilipForesto
Flash Lift Power 9 Bonder Inside Post 7

NEW Flash Lift Power 9 Bonder Inside
✅ Up to 9 levels of lift in 1 application
✅ Built-in Bonder
✅ Breaks through red, orange and yellow undertones for a clean, even lift
📸 @DeniseSuzanne_
#RedkenPower9 is now available at SalonCentric!
Styling Renovation: Heat Styling Post 1

Styling Renovation: Heat Styling Post 2

🔥 Beat the heat with Redken heat protectors 🔥
#RedkenStyling #RedkenStyleConfidently
Styling Renovation: Heat Styling Post 3

✅ Quick Blowout
✅ Big Blowout
✅ Thermal Spray Low-Hold
✅ Thermal Spray High-Hold
#RedkenStyling #RedkenStyleConfidently
Styling Renovation: Heat Styling Post 4

✅ Quick Blowout
✅ Big Blowout
✅ Thermal Spray Low-Hold
✅ Thermal Spray High-Hold
#RedkenStyling #RedkenStyleConfidently
Styling Renovation: Heat Styling Post 5

🔥 Beat the heat with Redken heat protectors 🔥
#RedkenStyling #RedkenStyleConfidently
Styling Renovation: Heat Styling Post 6

QUICK BLOWOUT
✅ LIGHTWEIGHT
✅ SMOOTHS & CONDITIONS HAIR
✅ UP TO 450 HEAT PROTECTION
BIG BLOWOUT
✅ INSTANT VOLUME
✅ SOFT, BOUNCY FINISH
✅ UP TO 450°F HEAT PROTECTION
#RedkenStyling #RedkenStyleConfidently
Styling Renovation: Heat Styling Post 7

✅ Protects and repairs hair
✅ Frizz & humidity protection
✅ Touchable shape with heat styling 🔥
#RedkenStyling #RedkenStyleConfidently
Styling Renovation: Heat Styling Post 8

✅ Protects and repairs hair
✅ Frizz & humidity protection
✅ Touchable shape with heat styling 🔥
#RedkenStyling #RedkenStyleConfidently
Styling Renovation: Heat Styling Post 9

Smooth, shiny results!
✅ Protects and repairs hair
✅ Provides touchable shape with heat styling 🔥
#RedkenStyling #RedkenStyleConfidently
Styling Renovation: Heat Styling Post 10
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✅ Protects and repairs hair for a silky smooth finish when heat styling 🔥
✅ Repairs heat damaged hair
Show us how you use #RedkenThermalSpray
#RedkenStyling #RedkenStyleConfidently
Styling Renovation: Heat Styling Post 11

✅ Protects and repairs hair for a silky smooth finish when heat styling 🔥
✅ Repairs heat damaged hair
#RedkenStyling #RedkenStyleConfidently
Styling Renovation: Heat Styling Post 12

✅ Protects against heat damage, frizz, and adds shine
✅ High hold shape memory
✅ Strong definition with heat styling tools
#RedkenStyling #RedkenStyleConfidently
Styling Renovation: Heat Styling Post 13
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Shiny, defined curls! Show us how you style with #RedkenThermalSpray
✅ Protects against heat damage, frizz, and adds shine
✅ High hold shape memory
✅ Strong definition with heat styling tools
#RedkenStyling #RedkenStyleConfidently
Styling Renovation: Heat Styling Post 14

✅ Protects against heat damage and frizz for strong definition with heat styling tools
#RedkenStyling #RedkenStyleConfidently
Styling Renovation: Heat Styling Post 15

✅ Protects against heat damage, frizz, and adds shine
✅ Strong definition with heat styling tools
#RedkenStyling #RedkenStyleConfidently
Styling Renovation: Heat Styling Post 16
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✅ Protects against heat damage, frizz, and adds shine
✅ Strong definition with heat styling tools
#RedkenStyling #RedkenStyleConfidently
Styling Renovation: Heat Styling Post 17

New pack, same great formula.
✅ Flexible hairspray for buildable use
✅ Maintains natural hair movement with a bouncy, no crunch finish
#RedkenStyling #RedkenStyleConfidently
Styling Renovation: Texture Post 1
Styling Renovation: Texture Post 2
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Styling Renovation: Texture Post 3
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Styling Renovation: Texture Post 4

Styling Renovation: Texture Post 5

Styling Renovation: Texture Post 6

Styling Renovation: Texture Post 7

Styling Renovation: Texture Post 8
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Styling Renovation: Texture Post 9

Styling Renovation: Texture Post 10

Styling Renovation: Texture Post 11

Styling Renovation: Texture Post 12

Styling Renovation: Texture Post 13

Styling Renovation: Texture Post 14

Styling Renovation: Texture Post 15
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Styling Renovation: Texture Post 16

Styling Renovation: Texture Post 17
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Styling Renovation: Texture Post 18

Styling Renovation: Texture Post 19

Styling Renovation: Texture Post 20
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Styling Renovation: Texture Post 21
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Styling Renovation: Texture Post 22

Look at these results! #MaxSculptingGel
✅ Strong hold hair gel that empowers styles to stay put with long lasting control
✅ Maximum hold with flake-free control and provides body with a high shine finish
#RedkenStyling #RedkenStyleConfidently
Styling Renovation: Texture Post 23
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Styling Renovation: Texture Post 24
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Styling Renovation: Texture Post 25

Acidic Bonding Concentrate Intensive Treatment Post 1

Thought the #AcidicBondingConcentrate system couldn't get any more powerful? Think again.
What do you think is coming next? 🖤
Available at @saloncentric 🇺🇸 on 4/1/2022
Acidic Bonding Concentrate Intensive Treatment Post 2

Introducing #AcidicBondingConcentrate Intensive Treatment, an acidic pre-treatment at maximum concentration of Citric Acid + Bonding Care Complex for even the most demanding, processed hair. See an instant transformation.
HOW TO USE IT?
1️⃣ PRE-TREATMENT: Apply to damp hair, leave for 5-10 minutes. Rinse.
2️⃣ Follow with Acidic Bonding Concentrate Shampoo, Conditioner, and Leave-in Treatment.
Comment with a 🖤 if you're excited to try it!
Available at @saloncentric 🇺🇸 on 4/1/2022
Acidic Bonding Concentrate Intensive Treatment Post 3

👩 WHO IS IT FOR? This treatment is formulated to help clients with even the most demanding, processed hair repair strength from the inside & out. Our formula prepares damaged hair to receive optimal benefits from the Acidic Bonding Concentrate Shampoo & Conditioner.
HOW TO USE IT?
1️⃣ PRE-TREATMENT: Apply to damp hair, leave for 5-10 minutes. Rinse.
2️⃣ Follow with Acidic Bonding Concentrate Shampoo, Conditioner, and Leave-in Treatment.
#AcidicBondingConcentrate
Acidic Bonding Concentrate Intensive Treatment Post 4

👩 WHO IS IT FOR? This treatment is formulated to help clients with even the most demanding, processed hair repair strength from the inside & out. Our formula prepares damaged hair to receive optimal benefits from the Acidic Bonding Concentrate Shampoo & Conditioner.
HOW TO USE IT?
1️⃣ PRE-TREATMENT: Apply to damp hair, leave for 5-10 minutes. Rinse.
2️⃣ Follow with Acidic Bonding Concentrate Shampoo, Conditioner, and Leave-in Treatment.
#AcidicBondingConcentrate
Acidic Bonding Concentrate Intensive Treatment Post 5

NEW! Intensive Pre-Treatment ✅
What is it?
An acidic pre-treatment at maximum concentration of Citric Acid + Bonding Care Complex for even the most demanding, processed hair. See an instant transformation.
Comment with a 🖤 if you're excited to try it!
#AcidicBondingConcentrate
Acidic Bonding Concentrate Intensive Treatment Post 6

1️⃣ PRE-TREATMENT: Apply to damp hair, leave for 5-10 minutes. Rinse.
2️⃣ Follow with Acidic Bonding Concentrate Shampoo, Conditioner, and Leave-in Treatment
#AcidicBondingConcentrate
Acidic Bonding Concentrate Intensive Treatment Post 7

Who is it for? Clients with processed hair result in weakened hair bonds. Our scientists and stylists teamed together to create a formula that strength repairs hair from the inside & out*.
HOW TO USE IT?
1️⃣ PRE-TREATMENT: Apply to damp hair, leave for 5-10 minutes. Rinse.
2️⃣ Follow with Acidic Bonding Concentrate Shampoo, Conditioner, and Leave-in Treatment.
*w/ continued use of acidic bonding concentrate intensive treatment, shampoo, and conditioner
#AcidicBondingConcentrate
Acidic Bonding Concentrate Intensive Treatment Post 8

👩 WHO IS IT FOR? This treatment is formulated to help clients with even the most demanding, processed hair repair strength from the inside & out, preparing damaged hair to receive optimal benefits from the Acidic Bonding Concentrate Shampoo & Conditioner.
HOW TO USE IT?
1️⃣ PRE-TREATMENT: Apply to damp hair, leave for 5-10 minutes. Rinse.
2️⃣ Follow with Acidic Bonding Concentrate Shampoo, Conditioner, and Leave-in Treatment.
#AcidicBondingConcentrate
Acidic Bonding Concentrate Intensive Treatment Post 8
.jpg?w=275&rev=5450c34b36c24f838dc19cc6299f5aec&hash=C68A11E91B5CD8B2E980B34FD48E510E 275w,/-/media/project/loreal/brand-sites/redken/americas/us_us/consumer/images/media-kit-test/abc-intensive-treatment-social/9_post-(1).jpg?w=535&rev=5450c34b36c24f838dc19cc6299f5aec&hash=C4462CA0B649B5C265F5ACEC01A9B8A1 535w,/-/media/project/loreal/brand-sites/redken/americas/us_us/consumer/images/media-kit-test/abc-intensive-treatment-social/9_post-(1).jpg?w=675&rev=5450c34b36c24f838dc19cc6299f5aec&hash=0AE96BE18F84510F79D65A97C0D309AF 675w,/-/media/project/loreal/brand-sites/redken/americas/us_us/consumer/images/media-kit-test/abc-intensive-treatment-social/9_post-(1).jpg?w=820&rev=5450c34b36c24f838dc19cc6299f5aec&hash=6C2A75833248557BE2B174813A6DCE2D 820w,/-/media/project/loreal/brand-sites/redken/americas/us_us/consumer/images/media-kit-test/abc-intensive-treatment-social/9_post-(1).jpg?w=961&rev=5450c34b36c24f838dc19cc6299f5aec&hash=D1711EF43806C2FB4C3706C07945F84C 961w)
What is it?
Our highest concentration of Citric Acid + Bonding Care Complex formulated for pre-shampoo use for even the most demanding, processed hair. See an instant transformation.
Comment with a 🖤 if you're excited to try it!
#AcidicBondingConcentrate
Acidic Bonding Concentrate Intensive Treatment Post 10

Introducing #AcidicBondingConcentrate Intensive Treatment, an acidic pre-treatment at maximum concentration of Citric Acid + Bonding Care Complex for even the most demanding, processed hair.
Comment with a 🖤 if you're excited to try it!
#AcidicBondingConcentrate
*vs. non-conditioning shampoo
Acidic Bonding Concentrate Intensive Treatment Post 11

Introducing #AcidicBondingConcentrate Intensive Treatment, an acidic pre-treatment at maximum concentration of Citric Acid + Bonding Care Complex to target weakend hair bonds that make hair look more resilient, moisturized and conditioned.
Comment with a 🖤 if you're excited to try it!
#AcidicBondingConcentrate
*vs. non-conditioning shampoo
Acidic Bonding Concentrate Intensive Treatment Post 12

Introducing #AcidicBondingConcentrate Intensive Treatment, an acidic pre-treatment at maximum concentration of Citric Acid + Bonding Care Complex for even the most demanding, processed hair. See an instant transformation.
Comment with a 🖤 if you're excited to try it!
#AcidicBondingConcentrate
📸 @kolor.me.karlaa
*vs. non-conditioning shampoo
Acidic Bonding Concentrate Intensive Treatment Post 13

Introducing #AcidicBondingConcentrate Intensive Treatment, an acidic pre-treatment at maximum concentration of Citric Acid + Bonding Care Complex for even the most demanding, processed hair. See an instant transformation.
Comment with a 🖤 if you're excited to try it!
#AcidicBondingConcentrate
📸 @denisesuzanne_
*vs. non-conditioning shampoo
Acidic Bonding Concentrate Intensive Treatment Post 14

Introducing #AcidicBondingConcentrate Intensive Treatment, an acidic pre-treatment at maximum concentration of Citric Acid + Bonding Care Complex for even the most demanding, processed hair. See an instant transformation.
Comment with a 🖤 if you're excited to try it!
#AcidicBondingConcentrate
📸 @caitie.colors
*vs. non-conditioning shampoo
REDKEN HAIR GLOSS DAY: For Salons
.png?w=275&rev=f2d55e2f891e42f2a888905ab943aa95&hash=D67EE4C399E31F32A40A40F5AA33A446 275w,/-/media/project/loreal/brand-sites/redken/americas/us_us/images/media-kit-test/gloss-kit/shades-eq-gloss-service-(2).png?w=535&rev=f2d55e2f891e42f2a888905ab943aa95&hash=2FA05849A8F90E65E61112C6AE0C9343 535w,/-/media/project/loreal/brand-sites/redken/americas/us_us/images/media-kit-test/gloss-kit/shades-eq-gloss-service-(2).png?w=675&rev=f2d55e2f891e42f2a888905ab943aa95&hash=D06CD4A3C40F8B65A4CBC01DACDD3054 675w,/-/media/project/loreal/brand-sites/redken/americas/us_us/images/media-kit-test/gloss-kit/shades-eq-gloss-service-(2).png?w=820&rev=f2d55e2f891e42f2a888905ab943aa95&hash=A0BF3767C31636DC41C9DE15E5DCCED4 820w,/-/media/project/loreal/brand-sites/redken/americas/us_us/images/media-kit-test/gloss-kit/shades-eq-gloss-service-(2).png?w=961&rev=f2d55e2f891e42f2a888905ab943aa95&hash=A5823FFE8CF2B9E6BB11D3CAB90F65DE 961w)

https://www.youtube.com/watch?v=UXys3rv4Qvs
REDKEN HAIR GLOSS DAY: For Salon Business Partners






Color Gels Lacquers 10 Minute: Post 1

10 Reasons to love Redken’s NEW #ColorGels10:
1️⃣ 10-Minute processing time
2️⃣ Up to 100% gray coverage
3️⃣ Helps prevent over-processing
4️⃣ Liquid formula for fast application
5️⃣ No dedicated developer
6️⃣ 1:1 Shade match with Color Gels Lacquers
7️⃣ Up to 1 level of lift
8️⃣ Fast kinetic dyes
9️⃣ Lacquer-like shine
🔟 More clients, more money
COLOR GELS LACQUERS 10 MINUTE: Post 2

Introducing 🆕 Color Gels Lacquers 10 Minute, express permanent color:
🧡 10-minute processing time
🧡 Up to 100% gray coverage
🧡 Smart Pause Technology helps prevent over-processing
#ColorGels10 Available starting 9/7 in select shades!
COLOR GELS LACQUERS 10 MINUTE: Post 3

🚨New technology alert!🚨
Color Gels Lacquers 10 Minute is Redken’s newest liquid permanent color innovation! #ColorGels10 has a 10-minute processing time, perfect for quick touch ups and walk ins.
Don’t worry, Color Gels Lacquers is here to stay😉
COLOR GELS LACQUERS 10 MINUTE: Post 4

Speed up your gray coverage⏰ Try 🆕 Color Gels Lacquers 10 Minute today!
“I love, love the results- amazing coverage that’s cool and natural”
[email protected] used NEW #ColorGels10 for a quick service to cover and add depth at the root between blonding appointments.
COLOR GELS LACQUERS 10 MINUTE: Post 5

It’s about time! Introducing 🆕 Color Gels Lacquers 10 Minute, express permanent color with a 10-minute processing time and up to 100% gray coverage.
For this look @JasmineChangStudio used NEW Color Gels Lacquers 10 Minute 5N Walnut✨
#ColorGels10 Available starting 9/7 in select shades!
COLOR GELS LACQUERS 10 MINUTE: Post 6

Leave your #ColorGels10 on a few minutes too long? No need to fear!
NEW Redken Color Gels Lacquers 10 Minute uses Smart Pause technology to help prevent overprocessing. Achieve virtually the same results between 10 and 15 minutes.
Have you tried #ColorGels10 yet?
COLOR GELS LACQUERS 10 MINUTE: Post 7

You’ve never seen 10-minute coverage like this before ✅
With #ColorGels10 you can expect:
✅ Up to 100% coverage in 10 minutes
✅ Ultimate control with our proprietary Smart Pause Technology
✅ Shiny, saturated results
✅ Color that lasts as long as your Redken permanent color
Color Gels Lacquers 10 Minute: Post 8

Meet Color Gels Lacquers 10 Minute, our express permanent color with the following benefits:
✨ 10 minute processing time
✨ Up to 100% gray coverage
✨ Smart Pause Technology helps prevent over-processing.*
✨1:1 Shade Match with Shades EQ Gloss
Here, @JackMartinColorist used 5N Walnut 10 Minute with Pro-Oxide Cream Developer 20 Volume for 10 minutes.
Have you gotten #ColorGels10 for your backbar yet?
Color Gels Lacquers 10 Minute: Post 9

Take it from @jasminechangstudio on why new Color Gels Lacquers 10 Minute is so useful:
“I can't believe I got these results in 10 minutes! What a testimony to how speedy and ideal this new product is for clients who are always in the need for a quick service. Not only am I in awe of the intense coverage, but look at the shine!
Stylists, tag @Redken in your best before/after looks powered by Color Gels Lacquers 10 Minute by using #ColorGels10 for your chance to be featured on @Redken. 🖤
Color Gels Lacquers 10 Minute: Post 10

Time is money! So why not choose a quick and easy liquid permanent color whenever you can?
Color Gels Lacquers 10 Minute can easily be applied to the regrowth with fast, precise bottle application in just 10 minutes.
Tag #ColorGels10 in your before/after photos using Color Gels Lacquers 10 Minute for a chance to be featured on @Redken’s Instagram
Color Gels Lacquers 10 Minute: Post 11

In case you missed it, here’s the full lineup of 🆕 Color Gels Lacquers 10 minute.
Post a before & after pic using Redken’s latest innovation with the hashtag #ColorGels10 for a chance to be featured on @Redken.
Color Gels Lacquers 10 Minute: Post 12

New to using 10 minute color? Here's 3️⃣ facts on how the new Color Gels Lacquers 10 Minute works, and how you can achieve up to 100% gray coverage with the most innovative technology:
1️⃣ Fast kinetic dyes allow for 10 minute processing time
2️⃣ Smart Pause Technology helps prevent over-processing*
3️⃣ Liquid formula allows fast root saturation
*virtually same results between 10 and 15 minutes
SHADES EQ BONDER INSIDE: POST 1

Let us re-introduce you to the holy grail shade of Shades EQ, 09V Platinum Ice NOW AVAILABLE with Bonder Inside! #ShadesEQBonderInside
SHADES EQ BONDER INSIDE: Post 2

For the first time: the acidic power of Shades EQ, now with bonder inside ✔ the Shades EQ you love with added strength.
Now #ShadesEQBonderInside is available in:
✨ 09N Café au Lait
✨ 010T Platinum
✨ 09V Platinum Ice
✨ 010GI Tahitian Sand
✨ 09P Opal Glow
✨ 09T Chrome
SHADES EQ BONDER INSIDE: Post 3

Why you need to add NEW #ShadesEQBonderInside to your Shades EQ lineup:
1️⃣ Formulated with Citric Acid & Taurine to help strengthen sensitized hair in 1 step
2️⃣ Helps reduce alkalinity after a lightening service
3️⃣ Lowers pH to help seal the cuticle of the hair
With these benefits and more, Bonder Inside will be your go-to for all your blonding needs✨
SHADES EQ BONDER INSIDE: Post 4

Have you met Shades EQ Gloss’s new best friend? Shades EQ Bonder Inside has the shine & condition that you love from Shades EQ with added strength. Don’t worry, the original Shades EQ Gloss is here to stay.
➡ Use Shades EQ Bonder Inside for clients with sensitized hair for added strength, condition, & shine
➡ Use Shades EQ Gloss for all clients looking for condition and shine
SHADES EQ BONDER INSIDE: Post 5

Wondering the difference between NEW #ShadesEQBonderInside & Shades EQ Gloss? NEW Shades EQ Bonder Inside helps to strengthen sensitized hair in 1 step.
Don’t worry! Shades EQ Gloss is here to stay💕
SHADES EQ BONDER INSIDE: Post 6

Experience 77% less breakage when using the Redken Power Trio*:
1️⃣ Flash Lift Bonder Inside
2️⃣ NEW Shades EQ Bonder Inside
3️⃣ Acidic Bonding Concentrate
NEW #ShadesEQBonderInside helps to strengthen sensitized hair in 1 step. Try today!
*vs Redken’s leading lightener without bonder
SHADES EQ BONDER INSIDE: Post 7

Welcome NEW #ShadesEQBonder Inside to the Redken family!
Shades EQ Bonder Inside is Redken’s first acidic, liquid demi-permanent toner with built-in bonder technology and helps strengthen sensitized hair in 1 step.
📸: @Adina_Pignatare created this look with #ShadesEQBonderInside 09T Chrome
BLONDE RESPONSIBLY: POST 1
1️⃣ Lighten with a built-in bonder
2️⃣ Tone with an acidic, no-lift demi-permanent
3️⃣ Protect with acidic bonding haircare
This October, #FlashLiftBonderInside is BOGO at @SalonCentric!
BLONDE RESPONSIBLY: POST 2

➡️ Lightener with a built-in bonder
➡️ Shades EQ Gloss Violet Gold 010VG Baby
➡️ Acidic Bonding Concentrate Shampoo, Conditioner, and Leave-In Treatment
#BlondeResponsibly with the #RedkenPowerTrio
BLONDE RESPONSIBLY: POST 3

For this look @BeeBlondor used Flash Lift Bonder Inside and Shades EQ 010N and 09VG.
Use the #RedkenPowerTrio to protect your client’s hair during each step of their lightening service.
BLONDE RESPONSIBLY: POST 4

1️⃣ Flash Lift Bonder Inside Family
2️⃣ Shades EQ Gloss
3️⃣ Acidic Bonding Concentrate Shampoo, Conditioner, and Leave-In Treatment
📸 @HannahJeanBeauty
Shades EQ Lookbook: Post 1
.jpg?w=275&rev=b6e5a8d26c56496d81791a108b27b2c6&hash=D42C31C384D9FBD762F11FFAA129F804 275w,/-/media/project/loreal/brand-sites/redken/americas/us_us/images/media-kit-test/seq-lb/beeblondor-(1).jpg?w=535&rev=b6e5a8d26c56496d81791a108b27b2c6&hash=12E817A940A69E1F49723B7E6B541E6E 535w,/-/media/project/loreal/brand-sites/redken/americas/us_us/images/media-kit-test/seq-lb/beeblondor-(1).jpg?w=675&rev=b6e5a8d26c56496d81791a108b27b2c6&hash=170053965C8C2DE599AA3868F0B8ABA9 675w,/-/media/project/loreal/brand-sites/redken/americas/us_us/images/media-kit-test/seq-lb/beeblondor-(1).jpg?w=820&rev=b6e5a8d26c56496d81791a108b27b2c6&hash=EBF21D1BCC356001E5A3A6FA79F308B1 820w,/-/media/project/loreal/brand-sites/redken/americas/us_us/images/media-kit-test/seq-lb/beeblondor-(1).jpg?w=961&rev=b6e5a8d26c56496d81791a108b27b2c6&hash=203F117367E2DAB844C8FCE6642B9F27 961w)

***Shades EQ Bonder Inside has entered the chat***
@BeeBlondor used Shades EQ Bonder Inside 010N + 010GI + 010VV to create these beautiful lived-in, cool blonde curls.
The 2022 Shades EQ Lookbook, with more Cool Blonde inspo, is now available with 100+ formulas you’ll want to save✨
Shades EQ Lookbook: Post 2


Looking for new Shades EQ formulas to inspire you this year? Cool Blonde, Natural Blonde, Dimensional Brunette, Magnetic Reds – we have it all!
The 2022 Shades EQ Lookbook is now available! Find 100+ formulas that you’ll want to screenshot at Redkenpro.com/ShadesEQLookbook.
📸 @bel_rmz_artistry
Shades EQ Lookbook: Post 3


Obsessed with this creamy, natural blonde look by @DeniseSuzanne_ 😍
Find Shades EQ formulas for all your blonde clients (ft. Cool Blonde and Natural Blonde color palettes) with the 2022 Shades EQ Lookbook. Available for free at RedkenPro.com/ShadesEQLookbook 💕
Shades EQ Lookbook: Post 4


This dreamy look was created by
@HairByChrissyDanielle with NEW Shades EQ Bonder Inside!
Check out the 2022 Shades EQ Lookbook for
💕 100+ Shades EQ formulas
💕 Navigate by color palettes ft. Cool Blonde, Natural Blonde, Dimensional Brunette and more!
💕 Hot tips from Redken Ambassadors
💕 Service ideas: discover endless possibilities with Shades EQ Gloss
RedkenPro.Com/ShadesEQLookbook
Shades EQ Lookbook: Post 5


Obsessed with this refresh look by @MychaelaBeauty 🤩 Featured in the Magnetic Reds palette of the 2022 Shades EQ Lookbook.
Get inspired to refresh your clients with Shades EQ formulas, available on RedkenPro.com/ShadesEQLookbook
Featured in the Shades EQ Lookbook?












SHADES EQ GREIGE: POST 1

SHADES EQ GREIGE: POST 2
.jpg?w=275&rev=d6bf54b9c9314787b8dfe214db0c6d2f&hash=849A3DDE8DEE64C103AD736164FD1DCC 275w,/-/media/project/loreal/brand-sites/redken/americas/us_us/consumer/images/media-kit-test/greige/shades-eq-greige_beforeafter-(2).jpg?w=535&rev=d6bf54b9c9314787b8dfe214db0c6d2f&hash=E56C0E733AE00FDEA3151BC2A3A065B8 535w,/-/media/project/loreal/brand-sites/redken/americas/us_us/consumer/images/media-kit-test/greige/shades-eq-greige_beforeafter-(2).jpg?w=675&rev=d6bf54b9c9314787b8dfe214db0c6d2f&hash=17BAC30D56354FA8D292F9CA66412A5B 675w,/-/media/project/loreal/brand-sites/redken/americas/us_us/consumer/images/media-kit-test/greige/shades-eq-greige_beforeafter-(2).jpg?w=820&rev=d6bf54b9c9314787b8dfe214db0c6d2f&hash=24A008EDEE3B8BDC21A7BF96B9C02A96 820w,/-/media/project/loreal/brand-sites/redken/americas/us_us/consumer/images/media-kit-test/greige/shades-eq-greige_beforeafter-(2).jpg?w=961&rev=d6bf54b9c9314787b8dfe214db0c6d2f&hash=3FDEF61A57F9EC0D1D0C00E81235573B 961w)
High level blonde with a mix of ash and gold dyes for a soft, cool color with a creamy finish.
07AG, 09AG, & 010AG #ShadesEQGreige is now available at SalonCentric💛
SHADES EQ GREIGE: POST 3

Redken Ambassador @DanielMBeauty used NEW 010AG Misty Beige.
NEW Shades EQ Ash Gold Family is available now at SalonCentric, be one of the first to try #ShadesEQGreige
SHADES EQ GREIGE: POST 4

Redken Ambassador @Rachel_Redd used NEW Shades EQ Bonder Inside Ash Gold Family for a smoky meets beige reflect & lightened with Flash Lift Bonder Inside.
Try the NEW Shades EQ Ash Gold family at SalonCentric today ✨ #ShadesEQGreige
SHADES EQ GREIGE: POST 5
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The NEW Shades EQ Bonder Inside Ash Gold Family provides the perfect balance of cool ash & warm gold reflects for a luminous beige base.
#ShadesEQGreige provides premixed without the guesswork and pairs nicely with Flash Lift Bonder Inside. Available at SalonCentric today!
EXTREME LENGTH TRIPLE ACTION TREATMENT: POST 1

EXTREME LENGTH TRIPLE ACTION TREATMENT: POST 2

Target hair's breaking points with the 🆕 Redken Extreme Length Triple Action Treatment Mask.
#RedkenExtremeLength
EXTREME LENGTH TRIPLE ACTION TREATMENT: POST 3

Meet the newest addition to the Redken Extreme Length family, 🆕 Extreme Length Triple Action Treatment Mask.
#RedkenExtremeLength
EXTREME LENGTH TRIPLE ACTION TREATMENT: POST 4

💙Powered by Niacinamide, Biotin & Castor Oil
💙 2X stronger hair in a single use
💙 Visibly reduces split ends
💙 Targets the scalp, lengths and ends to reduce breakage
#RedkenExtremeLength
EXTREME LENGTH TRIPLE ACTION TREATMENT: POST 5

💙 2X stronger hair in a single use
💙 Visibly reduces split ends
#RedkenExtremeLength
EXTREME LENGTH TRIPLE ACTION TREATMENT: POST 6

💙 2X stronger hair in a single use
💙 Visibly reduces split ends
#RedkenExtremeLength
EXTREME LENGTH TRIPLE ACTION TREATMENT: POST 7

🆕 Extreme Length Triple Action Treatment Mask for longer, stronger hair.
💙 Powered by Niacinamide, Biotin & Castor Oil
💙 2X stronger hair in a single use
💙 Visibly reduces split ends
💙 Targets the scalp, lengths and ends to reduce breakage
#RedkenExtremeLength
EXTREME LENGTH TRIPLE ACTION TREATMENT: POST 8

Target hair's breaking points with the 🆕 Redken Extreme Length Triple Action Treatment Mask.
#RedkenExtremeLength
EXTREME LENGTH TRIPLE ACTION TREATMENT: POST 9

🆕 Extreme Length Triple Action Treatment Mask for longer, stronger hair.
#RedkenExtremeLength
EXTREME LENGTH TRIPLE ACTION TREATMENT: POST 10

You ask, we deliver 📫 Introducing Deep Clean Dry Shampoo JUMBO size with refreshed bottle design, but same great formula.
💙 Award Winning Formula
💙 Maximum Oil Absorption
💙 3X Bigger
💙 42% on savings
Already available at @saloncentric 🇺🇸 #DeepCleanJumbo
ACIDIC BONDING CONCENTRATE & EXTENSIONS: POST 1

ACIDIC BONDING CONCENTRATE & EXTENSIONS: POST 2

#AcidicBondingConcentrate
ACIDIC BONDING CONCENTRATE & EXTENSIONS: POST 3

#AcidicBondingConcentrate
ACIDIC BONDING CONCENTRATE & EXTENSIONS: POST 4

#AcidicBondingConcentrate
ACIDIC BONDING CONCENTRATE & EXTENSIONS: STORY 1

#HAIRLOVESSHADESEQ: POST 1

From our most loved N shades, to our level 10’s, to the Matte and Ash Brown families, to our iconic V series, Shades EQ Gloss and Shades EQ Bonder Inside have something for every client. 🙌
Join us by sharing your best Shades EQ content with #HairLovesShadesEQ all year long 🖤
#HAIRLOVESSHADESEQ: POST 2
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With the ability to strengthen and beautifully tone hair in one easy step, what’s not to love about Shades EQ, now with Bonder Inside? 🙌
#RedkenBrandAmbassador @lindsey.marie.olson 🇺🇸 used Shades EQ Bonder Inside 010P Ivory Pearl to effortlessly achieve this strengthened blonde.
For your chance to be featured, be sure to share your Shades EQ content with #HairLovesShadesEQ ✨
#HAIRLOVESSHADESEQ: POST 3

@colorbymarina said it best 👏 Our beloved Shades EQ Gloss, available in 100+ premixed shades, has been trusted by the industry for over 20 years to provide predictable tones, healthy feeling hair and high shine. ✨
Want to get in on the Shades EQ love? Post your best Shades EQ pics and tell us why #HairLovesShadesEQ with this hashtag💗
#HAIRLOVESSHADESEQ: POST 4

#ICYMI… Shades EQ Bonder Inside = strong, healthy-looking & feeling hair with the Shades EQ Gloss tone + shine you know and love. 🖤
Be sure to save 💾 and share ✉️ this post with another stylist who you think should know about magic of Shades EQ Bonder Inside. ✨
#HAIRLOVESSHADESEQ: POST 5
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There is a reason why stylists all over the world choose acidic Shades EQ for their demi-permanent haircolor needs: the results are truly unmatched. ✨
Not only is Shades EQ reliable for your high-level blonding clients, but its Bonder Inside technology ensures healthy hair in 1 easy step. Why reach for anything else? Just take it from @hairbyayumi when we asked her why she loves Shades EQ Bonder Inside. 💗
Ayumi’s formula:
Lift (teasylight): Flash Lift + 20 volume
Root melt: 05N + 06T (1:1)
Hairline Tap: 07N + 07P (1:1)
Global Gloss: 🆕 09AG + 000 (1:1)
#HAIRLOVESSHADESEQ: POST 6

Let’s talk acidity and why it’s important in your demi-permanent haircolor 👇
Hair is healthiest when it has a pH of 4.5-5.5. When the hair goes through chemical processes like lightening, the hair’s pH level rises making it more alkaline. Shades EQ Gloss’ formula has been designed to gently bring the hair back to an acidic pH, helping the cuticle to lay smoothly again meaning stronger, healthier hair without sacrificing color results. Plus, the ultra-conditioning formula of Shades EQ Gloss provides incredible light reflection and SHINE. ✨
By choosing Shades EQ Gloss, you are choosing the healthiest, shiniest hair for your clients. 🖤
#HAIRLOVESSHADESEQ: POST 7

Shades EQ, come through! 👏
When your client lifts this warm, go back to the basics: use your color wheel and grab Shades EQ 🌈
Here, @hillaryqueen__ used 08VB, 08T, 09P and 07P (equal parts) to counteract unwanted warmth. Don’t forget to utilize blue based shades in these situations. With Shades EQ, you can trust the end result will be as satisfying as what you see here 🙌
#HAIRLOVESSHADESEQ: POST 8

We all have a Shades EQ shade we can’t live without. 🖤 Whether you’re a 09M Sand Dunes + 09GI Hamptons like @hairbyykristen for a bright, balanced blonde or trust in the Ash Brown family for a cool brunette look, shiny and true-to-tone results are always guaranteed.
Pros, what’s YOUR shade? Head to our Stories to screenshot the What’s Your Shade? template, upload your own photo and use #HairLovesShadesEQ for your chance to be featured!
High Bright: Post 3

Blonde looking dull? Learn how to use the three step Blondage High Bright system:
1️⃣ PRE-TREATMENT: Apply to damp hair and leave on for 5-10 minutes. DO NOT RINSE.
2️⃣ SHAMPOO: Then, apply Blondage High Bright Shampoo. Lather and rinse.
3️⃣ CONDITIONER: Follow with conditioner.
✨ For best results, wait 2 weeks post-color before using entire system.
✨ Use pre-treatment until desired brightness is achieved
Comment with a 💜 if you're excited to try it!
#BlondageHighBright
High Bright: Post 5

YOU HAVE TO SEE IT TO BELIEVE IT
🆕 Blondage High Bright is a pigment-free haircare range formulated with #VitaminC to help brighten blonde hair (levels 7-10) that has dulled, darkened, or mattified due to dulling agents, pollution and buildup.
WHY BLONDAGE HIGH BRIGHT
✨ Instantly brightens blonde hair without shifting tone
✨ Seals the cuticle and fills porosity to lock out dullness
✨ Provides silky, conditioned, soft hair results
✨ 9 out of 10 stylists saw brightening after one use
Tag blonde clients & friends who would love it below 💜
#BlondageHighBright
High Bright: Post 6

1️⃣ PRE-TREATMENT: Apply to damp hair and leave on for 5-10 minutes. DO NOT RINSE.
2️⃣ SHAMPOO: Then, apply Blondage High Bright Shampoo. Lather and rinse.
3️⃣ CONDITIONER: Follow with conditioner.
✨ For best results, wait 2 weeks post-color before using entire system.
✨ Use pre-treatment until desired brightness is achieved
Comment with a 💜 if you're excited to try it!
#BlondageHighBright
High Bright: Post 7

BlONDAGE HIGH BRIGHT PRE-SHAMPOO TREATMENT
💜 ESSENTIAL FIRST STEP TO BRIGHTEN HAIR IN ONE USE
💜 SPRAY ON BEFORE SHAMPOO – APPLY TO DAMP HAIR & LEAVE ON FOR 5-10 MINUTED, DO NOT RINSE. FOLLOW DIRECTLY WITH SHAMPOO & CONDITIONER
💜 INFUSED WITH #VITAMINC
💜 GENTLY REMOVES BUILD UP & BRIGHTS HAIR INSTANTLY
*Use until desired brightness is reached
#BlondageHighBright
High Bright: Post 8

🆕 Blondage High Bright is a pigment-free haircare range formulated with #VitaminC to help brighten blonde hair that has dulled, darkened, or mattified due to dulling agents, pollution and buildup.
✨ Instantly brightens blonde hair without shifting tone
✨ Seals the cuticle and fills porosity to lock out dullness
✨ Provides silky, conditioned, soft hair results
✨ 9 out of 10 stylists saw brightening after one use
#BlondageHighBright
High Bright: Post 9

BlONDAGE HIGH BRIGHT PRE-SHAMPOO TREATMENT
💜 ESSENTIAL FIRST STEP TO BRIGHTEN HAIR IN ONE USE
💜 SPRAY ON BEFORE SHAMPOO – APPLY TO DAMP HAIR & LEAVE ON FOR 5-10 MINUTED, DO NOT RINSE. FOLLOW DIRECTLY WITH SHAMPOO & CONDITIONER
💜 INFUSED WITH #VITAMINC
💜 GENTLY REMOVES BUILD UP & BRIGHTS HAIR INSTANTLY
*Use until desired brightness is reached
#BlondageHighBright
High Bright: Post 10

👱♀️ WHO IS IT FOR?
Recommended for use on blondes levels 7-10, this system is formulated with #VitaminC to help instantly brigthen blonde hair that has dulled, darkened, or mattified due to dulling agents, pollution and buildup.
WHY BLONDAGE HIGH BRIGHT ✨ Instantly brightens blonde hair without shifting tone ✨ Seals the cuticle and fills porosity to lock out dullness ✨ Provides silky, conditioned, soft hair results ✨ 9 out of 10 stylists saw brightening after one use
#BlondageHighBright
High Bright: Post 11

👱♀️ WHO IS IT FOR?
Recommended for use on blondes levels 7-10, this system is formulated with #VitaminC to help instantly brigthen blonde hair that has dulled, darkened, or mattified due to dulling agents, pollution and buildup.
HOW TO USE IT?
1️⃣ PRE-TREATMENT: Apply to damp hair and leave on for 5-10 minutes. DO NOT RINSE.
2️⃣ SHAMPOO: Then, apply Blondage High Bright Shampoo. Lather and rinse.
3️⃣ CONDITIONER: Follow with conditioner.
Comment with a 💜 if you're excited to try it!
#BlondageHighBright
High Bright: Post 12

👱♀️ WHO IS IT FOR?
Recommended for use on blondes levels 7-10, this system is formulated with #VitaminC to help instantly brigthen blonde hair that has dulled, darkened, or mattified due to dulling agents, pollution and buildup.
HOW TO USE IT?
1️⃣ PRE-TREATMENT: Apply to damp hair and leave on for 5-10 minutes. DO NOT RINSE.
2️⃣ SHAMPOO: Then, apply Blondage High Bright Shampoo. Lather and rinse.
3️⃣ CONDITIONER: Follow with conditioner.
Comment with a 💜 if you're excited to try it!
#BlondageHighBright
High Bright: Post 13

💜 BLONDAGE HIGH BRIGHT
Use the pigment-free Blondage High Bright range to remove dulling agents and buildup and keep blonde bright and light.
💜COLOR EXTEND BLONDAGE
Use Color Extend Blondage interchangeably to help neutralize undesired brassy undertones and keep blonde cool.
#BlondageHighBright
High Bright: Post 14

1️⃣ PRE-TREATMENT: Apply to damp hair and leave on for 5-10 minutes. DO NOT RINSE.
2️⃣ SHAMPOO: Then, apply Blondage High Bright Shampoo. Lather and rinse.
3️⃣ CONDITIONER: Follow with conditioner.
✨ For best results, wait 2 weeks post-color before using entire system.
✨ Use pre-treatment until desired brightness is achieved
Comment with a 💜 if you're excited to try it!
#BlondageHighBright
High Bright: Post 15

👱♀️ WHO IS IT FOR?
Recommended for use on blondes levels 7-10, this system is formulated with #VitaminC to help instantly brighten blonde hair that has dulled, darkened, or mattified due to dulling agents, pollution and buildup.
HOW TO USE IT?
1️⃣ PRE-TREATMENT: Apply to damp hair and leave on for 5-10 minutes. DO NOT RINSE.
2️⃣ SHAMPOO: Then, apply Blondage High Bright Shampoo. Lather and rinse.
3️⃣ CONDITIONER: Follow with conditioner.
Comment with a 💜 if you're excited to try it!
#BlondageHighBright
Golden 10s: Post 1
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☀️ 010NW Iced Pina
☀️ 010G Lemon Icing
☀️ 010WG Honey Gold
These 3 brand-new high-level blonde shades deliver golden shimmer & strength for all hair types and textures.
Only available in Shades EQ Bonder Inside #ShadesEQGolden10
Golden 10s: Post 2
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☀️ All-in-one: Toner + Bonder
☀️ Strength
☀️ Ultimate shine & Condition
NEW Golden Level 10s available April 15 at SalonCentric #ShadesEQGolden10
Golden 10s: Post 3

☀️ 010NW Iced Pina
☀️ 010G Lemon Icing
Golden shimmer & strength for all hair types and textures #ShadesEQGolden10
Golden 10s: Post 4
For this look, Redken Ambassador & Celebrity Colorist @ColorByMattRez used Redken’s NEW Shades EQ Bonder Inside Golden Level 10s.
Try NEW Shades EQ Bonder Inside 010NW, 010G, & 010WG #ShadesEQGolden10
Golden 10s: Post 5

A golden blonde shade for every client preference, from natural to warm!
NEW Shades EQ Bonder Inside Golden Level 10s are available at SalonCentric starting April 15 #ShadesEQGolden10
Deep Clean Jumbo: Post 1
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Deep Clean Jumbo: Post 2
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You ask, we deliver 📫 Introducing Deep Clean Dry Shampoo JUMBO size with refreshed bottle design, but same great formula.
💙 Award Winning Formula
💙 Maximum Oil Absorption
💙 3X Bigger
💙 42% on savings
Already available at @saloncentric 🇺🇸 #DeepCleanJumbo
Deep Clean Jumbo: Post 3
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You ask, we deliver 📫 Introducing Deep Clean Dry Shampoo JUMBO size with refreshed bottle design, but same great formula.
💙 Award Winning Formula
💙 Maximum Oil Absorption
💙 3X Bigger
💙 42% on savings
Already available at @saloncentric 🇺🇸 #DeepCleanJumbo
Deep Clean Jumbo: Post 4
.jpg?w=275&rev=93aa9abd385d48d398627377a0d947da&hash=62DC6F689902F45FEC2750F616D91FB4 275w,/-/media/project/loreal/brand-sites/redken/americas/us_us/images/media-kit-test/jumbo/4-(1).jpg?w=535&rev=93aa9abd385d48d398627377a0d947da&hash=4A8998B131C2F813F6984E9651879E3C 535w,/-/media/project/loreal/brand-sites/redken/americas/us_us/images/media-kit-test/jumbo/4-(1).jpg?w=675&rev=93aa9abd385d48d398627377a0d947da&hash=99679EF44583D38778CC6417BF994DD4 675w,/-/media/project/loreal/brand-sites/redken/americas/us_us/images/media-kit-test/jumbo/4-(1).jpg?w=820&rev=93aa9abd385d48d398627377a0d947da&hash=4EC41710AF12C6EB3FC0EDDBB3E3A537 820w,/-/media/project/loreal/brand-sites/redken/americas/us_us/images/media-kit-test/jumbo/4-(1).jpg?w=961&rev=93aa9abd385d48d398627377a0d947da&hash=4FE47A5E0B97DA593E2405516DACBF2A 961w)
Deep Clean Jumbo: Post 5
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Deep Clean Jumbo: Post 6
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💙 Award Winning Formula
💙 Maximum Oil Absorption
💙 3X Bigger
💙 42% on savings
#DeepCleanJumbo
Deep Clean Jumbo: Post 7
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Deep Clean Jumbo: Post 8
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Deep Clean Jumbo: Post 9
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You ask, we deliver 📫 Introducing Deep Clean Dry Shampoo JUMBO size with refreshed bottle design, but same great formula.
💙 Award Winning Formula
💙 Maximum Oil Absorption
💙 3X Bigger
💙 42% on savings
Already available at @saloncentric 🇺🇸 #DeepCleanJumbo