>
Demi-permanent Demi-permanent

Shades EQ™ Hair Gloss

The Original And Unmatched Demi-Permanent Gloss
Shades EQ, the haircolor that thinks it's a conditioner, is the healthier way to tone thanks to its acidic, no lift formula. Shades EQ tones, refreshes, and glosses your client’s hair.

#1 Liquid Acidic demi-permanent haircolor. Discover more about the Shades EQ difference below.
Shades
DETAILS
Shades EQ, equalizing conditioning color with a gentle, no-ammonia acidic formula, is a mix of direct and oxidative dyes that may be used to refresh all Redken permanent haircolor.

Shades EQ is the only liquid acidic formula, which means:
  • It’s the healthier way to tone – using acidic demi permanent color after lightening is best
  • There’s no lift- so no need to worry about banding or harsh regrowth
  • SEQ offers the best true violet acidic toners: check out shade 09V, the best true violet toner


STYLIST FAVORITE FOR OVER 30 YEARS FOR THESE TOP REASONS:
  • Ammonia-free formula, Acidic pH
  • Liquid consistency is perfect for: toning, refreshing, and glossing
  • Mix of direct and oxidative dyes
  • Blend 50% gray with a sheer result
  • Gentle processing for ultimate condition and shine


HEAR FROM OUR STYLISTS:

LEARN MORE ABOUT WHAT'S NEW WITH SHADES EQ>


AWARDS:
2014LaunchPadReaderChoice Launchpad 2014 Reader's Choice Award
Best Demi-Permanent Haircolor
HOW TO USE
  • Mix in a 1:1 ratio with shades EQ processing solution
  • Process for 20 minutes
  • Shades EQ Gloss Crystal Clear can be mixed with any shade to lessen or lighten the tone of the formula
  • Offers no levels of lift
 INGREDIENTS

Active

Cationic Complex

Positively charged ingredients easily bind to the hair to condition, detangle, smooth and increase manageability

Keracare

With xylose to provide heat protection and help prevent breakage

Coconut Oil

Protects hair's vibrancy.