REDKEN PRIVACY AND COOKIE NOTICE (United States)
Thank you for visiting the Redken site, which is part of the L’Oréal USA, Inc. family of brand sites (“L’Oréal USA”). We have created this policy to provide you with information about how we collect, use, share and protect information from our sites, mobile applications and social media pages (collectively called the “Sites”), when you shop in our stores and the purchases you make, or when you otherwise interact with us. This notice applies to consumers and visitors of our Sites in the United States only. Visitors from other countries should visit the L’Oréal/brand site for your part of the world. This policy does not apply to job applicants. If you submit a job application through the Sites, your personal information will be governed by a separate policy located on the L’Oreal Careers web site.
Your use of the Sites and your other interactions with us constitute your acceptance of this Privacy and Cookie Notice and consent to the practices described.
1. INFORMATION COLLECTED
2. USE AND SHARING OF INFORMATION
3. YOUR PRIVACY RIGHTS, CHOICE AND ACCESS
4. ADVERTISING/TARGETED ADVERTISING: HOW TO OPT–OUT
5. TEXT/SMS MESSAGE CONSENT AND OPT-OUT
6. YOUR CALIFORNIA RIGHTS
8. SECURITY OF YOUR INFORMATION
9. OTHER SITES
10. CONSENT TO PROCESSING OF INFORMATION
11. CHANGES AND POLICY UPDATES
12. CONTACT US
1. INFORMATION COLLECTED
This section describes the information we collect, including information that you provide to us, information automatically collected and information from third parties. We may combine information that we collect via one method (e.g., a website, our digital advertising) with information that we have collected via another method (e.g., an offline event). We do this to get a more complete view of our consumers, which, in turn, allows us to serve you better and with more customization.
Information You Provide
If you register at a Site, make purchases through a Site or one of our stores, join a loyalty program, enter a contest or promotion, submit a consumer survey, photo, video or product review, sign up to receive emails or other offers or communications, we collect and store the information provided. This information includes Personal Information (information that can be used to identify you as an individual) such as your name, social media handle, email, telephone number, home address, and payment information (such as account or credit card number). You may also be asked for demographic information (such as age, product preferences, beauty needs, zip code) or location information.
Automatically Collected Information
Mobile Services/Apps: Certain of our mobile apps offer opt–in, geo–location services and push notifications. Geo-location services provide location–based content and services, such as store locators, local weather, promotional offers and other personalized content. Push notifications can include discounts, reminders or details about local events or promotions. Most mobile devices allow you to turn off location services or push notifications. If you consent to location services, we will collect information about the Wi–fi routers closest to you and the cell IDs of the towers closest to you to provide location–based content and services.
Site Usage Information: L’Oreal USA and its third–party service providers may also use a variety of technologies that passively or automatically collect information about how the Sites are accessed and used ("Usage Information"), including but not limited to your browser type, device type, operating system, application version, the pages served to you, the time you browse, preceding page views, and your use of features or applications on the Sites.
Device Identifiers: L’Oreal USA also automatically collects an IP address or other unique identifier information ("Device Identifier") for the computer, mobile device, technology or other device (collectively, "Device") you use to access the Sites or on third party websites that publish our advertising. A Device Identifier is a number that is automatically assigned to your Device when you access a web site or its servers, and our computers identify your Device by its Device Identifier. For mobile devices, a Device Identifier is a unique string of numbers and letters stored on your mobile device that identifies it. We may use a Device Identifier to, among other things, administer the Sites, help diagnose problems with our servers, analyze trends, track users’ web page movements, help identify you and your shopping cart, deliver advertising and gather broad demographic information.
Cookies: Like many web sites, we use "Cookies," which are data files placed on a web browser when it is used to visit the Sites to facilitate site navigation and to personalize your experience, including tailoring advertisements. Cookies may also be used to associate you with social networking sites like Facebook and Twitter and, if you so choose, enable interaction between your activities on the Sites and your activities on such social networking sites.
If you would prefer not to accept cookies, you can change your browser settings to notify you when you receive a cookie, which lets you choose whether or not to accept it; or set your browser to automatically not accept any cookies. However, please be aware that some features and services on our Sites may not work properly because we may not be able to recognize and associate you with your account. In addition, the offers we provide when you visit us may not be as relevant to you or tailored to your interests. To learn more about cookies, please visit http://www.allaboutcookies.org.
Pixels or Web Beacons: We use pixel tags or web beacons, which are transparent graphic images placed on a web page or in an email and indicate that a page or email has been viewed or tell your browser to get content from another server.
In-Store Analytics: We may use certain in-store wireless services (such as Wi-Fi networks and Bluetooth beacons) to automatically collect non-identifying information about visitors to our stores. Our Wi-Fi routers capture certain data from mobile devices that interact with the router, including information about your mobile device (such as a MAC Address and signal strength data). Bluetooth beacons are small devices that broadcast a Bluetooth signal to map nearby Bluetooth-enabled mobile devices. We may use the data collected from these in-stores wireless services to provide operational insights such as foot traffic volumes and how customers move through our stores.
Information From Third Parties
We may receive information from third party partners, such as marketing and demographic data, offline records and information from an advertiser about your experiences or interactions with them. We may combine such third party data with other information we receive from or about you.
2. USE AND SHARING OF INFORMATION BY L’Oréal USA
L’Oréal USA and its brands use information collected for a variety of business purposes such as:
- Providing you with tailored content, services, advertisements and offers from our brands;
- Responding to your questions and providing news and updates from our brands, about our products, services, loyalty programs and stores;
- Providing you with access to features of the L’Oréal USA’s Sites;
- Verifying your identity;
- Fulfilling product purchases;
- Communicating about your account(s) and activities on the Sites;
- Sending notice of changes to a L’Oréal USA policy;
- Improving the effectiveness of our Sites, stores, customer service, and product offerings;
- To conduct research and analytics related to our operations;
- Allowing you to log in with a social media account and share activities on your social media pages, such as Facebook;
- Processing applications and transactions;
- Providing shipping and other rewards from your selected third party providers (such as ShopRunner);
- Posting your content and consumer reviews on the Sites, our social media pages and related third party sites that retail or feature our brands and products;
- Contacting you about content shared by you about our brands and products.
We share the information we collect within the L’Oréal family of brands, which includes L’Oréal USA and its affiliates. We will not disclose your Personal Information to third parties outside of the L’Oréal family of brands for their own independent marketing or business purposes without your consent unless for the following limited purposes:
Third Parties Providing Services On Our Behalf: We share your Personal Information with third parties that perform functions on our behalf (or on behalf of our partners) such as service providers that host or operate our Sites, provide analytics and site usage information, process transactions and payments, fulfill orders or provide customer service, loyalty program administration, redemption; advertisers; sponsors or other third parties that participate in or administer our promotions, contests, sweepstakes, surveys or provide marketing or promotional assistance. We may share information with our subsidiaries, sponsors, partners, advertisers or other third parties to provide you with product information and promotional and other offers, to help maintain and operate the Sites or for other reasons related to the operation of our business, including but not limited to the fulfillment of purchases, promotional offers, and administering contests. We may also share non-identifying information, such as aggregate statistics or usage information, with third parties.
Business Transfers: We may share information with other entities and affiliates of the L’Oréal Group, our parent company. As we continue to develop our business, we may sell or purchase assets. If another entity acquires us or our assets, or assets related to the Sites, Personal Information, Usage Information, and any other information that we have collected may be disclosed to such entity as one of the transferred assets. Also, if any bankruptcy or reorganization proceeding is brought by or against us, all such information may be considered an asset of ours and as such may be sold or transferred to third parties.
3. YOUR PRIVACY RIGHTS, CHOICE AND ACCESS.
You may change your preferences and unsubscribe from email services from our brands by: (i) modifying your registered user information on the Sites; (ii) sending us an e–mail by clicking here; or (iii) following the unsubscribe instructions in the communication that you receive.
You may at any time opt out from push notifications and allowing L’Oreal USA to access location data by adjusting the permissions in your mobile device. You can stop all further collection of information by our mobile applications by uninstalling the mobile application. Please note that if you uninstall the mobile application from your mobile device, the unique identifier associated with your mobile device will continue to be stored. If you re-install the application on the same mobile device, we will be able to re-associate this identifier to your previous transactions and activities.
In accordance with our routine record keeping, we may delete certain records that contain Personal Information you have submitted through the Sites. We are under no obligation to store such Personal Information indefinitely and disclaim any liability arising out of, or related to, the destruction of such Personal Information. In addition, you should be aware that it is not always possible to completely remove or delete all of your information from our databases without some residual data because of backups and other reasons.
We will retain your Personal Information for as long as your account is active or as needed to provide you services and as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements. If you wish to cancel your account or request that we no longer use your Personal Information to provide you services, contact us here. We do not control certain privacy settings and preferences maintained by our social media partners like Facebook and Twitter. If you wish to make changes to those settings and preferences, you may do so by visiting the settings page of the appropriate social media site.
4. ADVERTISING/TARGETED ADVERTISING; HOW TO OPT–OUT
L’Oreal USA licenses technology to serve advertisements on its own Sites and within its content as that content is served across the Internet. In addition, L’Oreal USA may use third parties to serve advertisements on the Sites and around the web, measure the performance of the Sites and the viewing of our content, and provide analytics services. These ad network providers, advertisers, sponsors, and/or analytics service providers may set and access their own cookies, pixel tags and similar technologies on your Device and they may otherwise collect or have access to information about you, including Usage Information. We and our network advertisers may target advertisements for products and services in which you might be interested based on your visits to both the Sites and other web sitesa . We may use a variety of companies to serve advertisements.
If you prefer to not receive targeted advertising, you can opt out of certain network advertising programs through the Network Advertising Initiative (NAI) Opt–Out Page. Options are Device-specific, so if you use multiple Devices, you may need to opt out on each one. You can also opt out of certain targeted advertising programs by clicking on the AdChoices icon that may appear on some of our advertising. We may use more than one third party company for placing this advertising, which would require you to opt out of each company’s program. Please note that even if you opt out you will still see advertisements while you're browsing online. However the advertisements you see may be less relevant to you and your interests. Additionally, many network advertising programs allow you to view and manage the interest categories they have compiled from your online browsing activities. These interest categories help determine the types of targeted advertisements you may receive. The NAI Opt–Out Page provides a tool that identifies its member companies that have cookies on your browser and provides links to those companies.