For over 60 years, Redken has been a leader in the professional salon industry, empowering professionals and consumers to achieve healthy hair transformations with confidence. Founded by Paula Kent, a woman who believed in the power of science, Redken was the first company to take a scientific approach to hair, defined as the right balance of protein, moisture and supported by an acidic pH, which remains the alpha and omega of haircare to this very day. All Redken products are made with the highest quality ingredients, and tested by salon professionals to ensure maximum efficacy, for every hair type and texture and every hair need. Based in New York City, Redken supports the expertise of salon professionals with principle-based education, cutting edge technologies rooted in protein-science, and a portfolio of products including Shades EQ – the #1 demi-permanent haircolor on the market – for maximum versatility and flexibility for clients of all hair types and hair textures.

Based in New York City, Redken is the #1 salon brand in the US. Powered by science, Prescribed by pros, Redken was created in 1960 by Hollywood actress Paula Kent who recognized the need for gentle, high-performing products and knowledgeable hair professionals. She joined forces with her hairdresser, Jheri Redding, to study the chemistry of healthy hair. Their groundbreaking research revolutionized the haircare industry.  Grounded in that same scientific focus today, all Redken products are made with the highest quality ingredients and tested by salon professionals to ensure maximum efficacy, giving clients the confidence to change their hair and change their life. Based in New York City, Redken is the #1 professional brand in the US, for every hair type and texture and every hair need.