WHAT IS DIVERSION?
If you don't know the answer to this question - you're not alone. Nine out of ten consumers do not know what diversion is. But you probably have witnessed it.
Diversion is when products are sold in "unauthorized" places. For example, all genuine Redken products are sold exclusively in salons. But you might come across a few bottles in your local supermarket, drugstore, online or at a discounter. Salon professional products you find outside of a salon are considered to be "diverted."
WHY DIVERSION IS BAD
Diverted products can be counterfeit, diluted formulas, or old, expired formulas that may not be safe to use.
Redken states on all its advertising, "Genuine Products Guaranteed Only In Salons." This means if you buy our products in a supermarket, drugstore or any other outlet other than a salon, we cannot guarantee that it is an authentic Redken product that will perform as tested.
ARE YOU IN DANGER?
You could be. Contaminated or counterfeit products could cause irritation or even infection.
WHO IS DIVERTING PRODUCTS?
Products are diverted by unauthorized distributors and salons or their employees, plus other dishonest individuals who see profit in piracy.