INTRODUCING REDKEN GLOBAL AMBASSADOR

Sabrina Carpenter

The singer and actress took the world by storm this year, releasing not one, but two, undisputed songs of the summer. Her singles “Espresso” and “Please Please Please” reached #1 on the Spotify global chart and #1 on the Billboard Hot 100 chart, respectively. Her much-anticipated album, Short n’ Sweet was one of the biggest global debuts of 2024, while her already sold-out global tour begins September 23rd.

The destined collaboration was born and bred in the salon throughout Sabrina's rise to fame - she has been a longtime lover of the esteemed professional haircare brand, attributing her signature blonde exclusively to Redken's Shades EQ, the #1 demi-permanent hair gloss worldwide. Sabrina's blonde bangs and bouncy style have captivated consumers around the globe, a trade secret her longtime hairstylist, Scott King, and colorist, Laurie Heaps, both credit to Redken.

"Beauty and especially my hair is a big part of my identity, says Carpenter. I've always dreamed of partnering with a hair brand and waited to find the right partner. It's been the secret to keeping my hair looking its best and I can't wait to share what we've been working on together."