Redken Blondage is a scientifically advanced hair care regimen designed to banish brassiness and enhance the beauty of blonde hair, platinum blonde hair, ash blonde hair, and all other blonde hair colors and blonde hair types. Addressing the crucial question of "how to take care of blonde hair", this color-depositing system utilizes Pure Violet Pigment to correct unwanted yellow tones, leaving your icy blonde hair, honey beige blonde hair, or rose blonde hair cool and bright. The Blondage system includes a pigmented purple shampoo for toning brass from blonde hair, a pigmented purple conditioner for toning brass from blonde hair, and a pigmented purple hair express mask to tone brass in blonde hair, providing a complete solution for maintaining your perfect blonde. Say goodbye to brassy hair and hello to radiant color with Blondage. If you're asking yourself, "what does purple shampoo do?", Redken Blondage has the answer. Whether you have curly blonde hair, platinum blonde hair, or any shade in between, this color-depositing system keeps your blonde looking its best. The Blondage purple shampoo and purple hair mask target brassy hair, leaving you with a gorgeous and perfect blonde. Anti-brass hair products are the only thing removing unwanted yellow tones and keeping blonde hair looking it's best. Whether you rock natural blonde hair, bleached blonde hair, or anything in between, this system helps you say "no" to brassy hair and "yes" to brilliant and vibrant blonde color. This blonding power trio of hair care for blondes will leave your blonde hair feeling as beautiful as it looks.