PIONEERED BY A WOMAN
HOW WE STARTED
Redken was created in 1960 by actress Paula Kent, who believed in the power of science. Realizing that there were no products on the market that took a scientific approach to haircare, Kent developed Redken - the first-ever hair brand to utilize the power of protein, moisture and acidic pH.
POWERED BY SCIENCE
From iconic formulas to hands-on education, our mission is to provide stylists and consumer with the tools they need to level up their looks and/or careers. Science is at the core of every single move we make, balanced by the support of our insanely talented Redken Artists. Our message is simple: Powered by Science. Prescribed by Pros.
PRESCRIBED BY PROS
PROFESSIONAL ASPECT OF THE BRAND
The heart of Redken, our pros make us who we are. Redken Artists are passionate, authentic and knowledgeable, brining a uniquely infectious energy to everything they do. Our dedication to education has helped build a power network of artists across the globe, all obsessed with developing their craft and creating life-changing transformations.