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ACIDIC BONDING CONCENTRATE SHAMPOO

Sulfate-free, bonding shampoo that provides ultimate strength repair for damaged hair.

UPGRADE TO 500ML OR 1L FOR MORE WASHES AND SAVINGS.
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ACIDIC BONDING CONCENTRATE SHAMPOO

ACIDIC BONDING CONCENTRATE SHAMPOO

Sulfate-free, bonding shampoo that provides ultimate strength repair for damaged hair.

UPGRADE TO 500ML OR 1L FOR MORE WASHES AND SAVINGS.

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Pdp Section Ingredients

THE BENEFITS



Acidic Bonding Concentrate sulfate-free shampoo is Redken's most concentrated all-in-one formula for strength repair on all types of damaged hair.

BEST FOR:
• Damaged Hair
• All Hair Types & Textures
• Safe for Color-Treated & Chemically-Processed Hair

KEY BENEFITS:

• Combats 1 year of visible damage in 1 use*
• 56% reduction in breakage**
• 2x stronger**
• 14x smoother***
• 90% more conditioned***
• 82% visible reduction of split ends****
• pH balancing
• Ultimate repair, intense conditioning, and color fade protection
• Citric Acid, an alpha hydroxy acid, which helps reinforce weakened bonds in the hair

*System of Acidic Bonding Concentrate Acidic Bonding Concentrate Intensive Treatment, Shampoo, Conditioner, and Leave-In Treatment vs. undamaged hair
**Acidic Bonding Concentrate Shampoo & Conditioner vs. non-conditioning shampoo
***Acidic Bonding Concentrate Intensive Treatment, Shampoo & Conditioner vs. non-conditioning shampoo
****Acidic Bonding Concentrate Shampoo & Conditioner, Leave-In Treatment vs. non-conditioning shampoo




THE SUSTAINABILITY



Made of minimum
94% recycled plastic*

formula made in factory using
renewable energy**

93.64%
biodegradable formula***


* Except cap or pump ** In the previous calendar year. Find more info on the L'Oreal Universal Registration Document. *** As per OECD 301 or equivalent tests.

THE TECHNOLOGY



Redken Acidic Bonding Concentrate Shampoo For Damaged Hair Key Technology Ingredient

Redken's Bonding Care Complex + Citric Acid works at a molecular level and penetrates the cuticle capturing metal ions, reinforcing weakened bonds and improving hair strength.

THE SCIENCE INSIDE



Redken Ingredient Citric Acid

Redken Ingredient Sulfate-Free

Redken Ingredient Paraben-Free

Redken Ingredient Suitable for color-treated hair

 



THE ENVIRONMENTAL IMPACT

This product's environmental impact score: A

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DISCOVER ACIDIC BONDING CONCENTRATE SHAMPOO





PDP How To Apply

HOW TO USE ACIDIC BONDING CONCENTRATE SHAMPOO



Appy to wet hair, lather and rinse. Follow with Acidic Bonding Concentrate Conditioner.In case of contact with eyes, rinse them immediately.

WHY REDKEN PROS RECOMMEND IT



ADRIENNE DARA
I strongly believe in these products because they actually work. When the line came out, I was immediately seeing a shift in how my clients’ hair looked and felt. The beauty of the line is that it's for all hair textures and types. it's incredibly effective for clients with compromised or weakened hair. It restrengthens, re-conditions and re-aligns the hair.

Adrienne Dara, Redken Brand Ambassador, Philadelphia-based colorist at Adrienne Dara Hair.
Salon Expertise:toning, bold blonding and dimensional brunettes.
@AdrienneDara
BEFORE AND AFTER

BEFORE AND AFTER