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ACIDIC BONDING CONCENTRATE SHAMPOO

Sulfate-free, bonding shampoo that provides ultimate strength repair, intense conditioning and hair color fade protection to damaged hair.

UPGRADE TO 500ML FOR 67% MORE WASHES AND 21% SAVINGS.
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ACIDIC BONDING CONCENTRATE SHAMPOO

ACIDIC BONDING CONCENTRATE SHAMPOO

Sulfate-free, bonding shampoo that provides ultimate strength repair, intense conditioning and hair color fade protection to damaged hair.

UPGRADE TO 500ML FOR 67% MORE WASHES AND 21% SAVINGS.

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SPECIAL OFFER

Free All Soft Shampoo and Conditioner Mini Duo with $65+ order.

CODE: SOFT24

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Pdp Section Ingredients

THE BENEFITS



Acidic Bonding Concentrate sulfate-free shampoo is Redken's most concentrated all-in-one formula for strength repair on all types of damaged hair. Featuring Citric Acid, this shampoo contains a concentrated bonding care complex that reinforces weakened bonds within your hair to improve hair strength.

KEY BENEFITS:

• Combats 1 year of visible damage in 1 use*
• 56% reduction in breakage**
• 2x stronger**
• 14x smoother***
• 90% more conditioned***
• 82% visible reduction of split ends****
• pH balancing
• For all hair types and textures
• Ultimate repair, intense conditioning, and color fade protection
• Citric Acid, an alpha hydroxy acid, which helps reinforce weakened bonds in the hair

*System of Acidic Bonding Concentrate Acidic Bonding Concentrate Intensive Treatment, Shampoo, Conditioner, and Leave-In Treatment vs. undamaged hair
**Acidic Bonding Concentrate Shampoo & Conditioner vs. non-conditioning shampoo
***Acidic Bonding Concentrate Intensive Treatment, Shampoo & Conditioner vs. non-conditioning shampoo
****Acidic Bonding Concentrate Shampoo & Conditioner, Leave-In Treatment vs. non-conditioning shampoo




THE SUSTAINABILITY



Made of minimum
94% recycled plastic*

formula made in factory using
renewable energy**

93.64%
biodegradable formula***


* Except cap or pump ** In the previous calendar year. Find more info on the L'Oreal Universal Registration Document. *** As per OECD 301 or equivalent tests.

THE TECHNOLOGY



Redken Acidic Bonding Concentrate Shampoo For Damaged Hair Key Technology Ingredient


THE SCIENCE INSIDE



Redken Ingredient Citric Acid

Redken Ingredient Sulfate-Free

Redken Ingredient Paraben-Free

Redken Ingredient Suitable for color-treated hair

 
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DISCOVER ACIDIC BONDING CONCENTRATE SHAMPOO





PDP How To Apply

HOW TO USE ACIDIC BONDING CONCENTRATE SHAMPOO



Appy to wet hair, lather and rinse. Follow with Acidic Bonding Concentrate Conditioner.In case of contact with eyes, rinse them immediately.

REDKEN PRO REVIEW



ADRIENNE DARA
I strongly believe in these products because they actually work. When the line came out, I was immediately seeing a shift in how my clients’ hair looked and felt. The beauty of the line is that it's for all hair textures and types. it's incredibly effective for clients with compromised or weakened hair. It restrengthens, re-conditions and re-aligns the hair.

ADRIENNE DARA
BEFORE AND AFTER

BEFORE AND AFTER

FAQ

FREQUENTLY ASKED QUESTIONS

Answers to Your Frequently Asked Questions

PDP Section Routine

COMPLETE YOUR ACIDIC BONDING CONCENTRATE ROUTINE