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Acidic Bonding Concentrate 24/7 Night & Day Serum

Bond repair serum that combats daily damage overnight
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Acidic Bonding Concentrate 24/7 Night & Day Serum

Acidic Bonding Concentrate 24/7 Night & Day Serum

Bond repair serum that combats daily damage overnight

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Pdp Section Ingredients

THE BENEFITS



Redken's Acidic Bonding Concentrate 24/7 Night & Day Serum is a revolutionary bonding serum that repairs and strengthens processed, damaged hair. This hair treatment works 24/7 to nourish and revitalize your hair.

BEST FOR:

• Processed, damaged hair
• Suitable for color-treated hair​

BENEFITS

• Strengthens hair and repairs daily damage overnight
• Delivers 9x stronger hair, 3x more hydration, and 89% less breakage**
• Reduces frizz by 72% after just 8 hours of use*
• 92% of users agree that their hair looks and feels healthy after 24 hours
• Helps maintain color-treated hair and protect from damage caused by heat styling, environmental stressors, and daily wear and tear
• Scented with a calming lavender fragrance for a relaxing overnight hair treatment experience


*continued use of system of abc shampoo, conditioner, and serum vs. untreated hair ​
**system of abc shampoo, conditioner, and serum vs. non-conditioning shampoo​
**based on consumer test results, system of abc shampoo, conditioner, and serum




THE SUSTAINABILITY



Made of minimum
94% recycled plastic*

formula made in factory using
renewable energy**

vegan
formula***


* Except cap or pump ** In the previous calendar year. Find more info on the L'Oreal Universal Registration Document. *** No animal derived ingredients.

THE TECHNOLOGY



Redken Frizz Dismiss Instant Deflate Oil In Serum Key Technology Ingredient


THE SCIENCE INSIDE



Redken Ingredient CITRIC ACID penetrates 7 layers deep and strengthens hair*

Redken Ingredient POLYGLUTAMIC ACID + SQUALANE with high leave-in concentration magnetizes to hair for long-lasting protection & repair.

 



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DISCOVER Acidic Bonding Concentrate 24/7 Night & Day Serum





PDP How To Apply

HOW TO USE Acidic Bonding Concentrate 24/7 Night & Day Serum



1. Wash hair with Acidic Bonding Concentrate Shampoo & Conditioner or 5-Min Mask for a deep condition.
2. Apply a quarter-sized amount of ABC 24/7 Night & Day Serum to clean, dry or damp hair. Apply more as needed & desired. Do not rinse.
• Night Use: Apply generously mid-lengths to ends for overnight bond repair & hydration.
• Day Use: Apply as needed for instant frizz reduction, conditioning & shine.

WHY REDKEN PROS RECOMMEND IT



SABRINA
"When it comes to haircare, I want products that work just as late as I do – if not later! Redken’s A.B.C. 24/7 Night & Day Serum works around the clock to strengthen hair and fight daily damage.”

Sabrina Carpenter, International Superstar & Redken Global Ambassador
BEFORE AND AFTER

BEFORE AND AFTER

FAQ

FREQUENTLY ASKED QUESTIONS

Answers to Your Frequently Asked Questions

PDP Section Routine

COMPLETE YOUR ACIDIC BONDING ROUTINE

PDP Reviews
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