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REDKEN SHADES EQ HAIR GLOSS

AMERICA’S #1 DEMI PERMANENT HAIRCOLOR

Shades EQ Gloss is a professional hair color service and hair toner that is offered in a salon. This salon service provides healthy-looking and feeling hair, refreshes and enhances color, and gives incredible shine and condition - all in just 20 minutes! Get personalized, professional results - whether you want to try a new shade of blonde, brunette, red, or anything in between, a Shades EQ Gloss service will help you flirt with a new color without the commitment. Read on to learn more about hair glosses and Shades EQ.
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WHAT IS A HAIR GLOSS?

Let's start with the basics. A Shades EQ Hair Gloss is a versatile professional hair color service offered in salons. Perfect for refreshing color and enhancing your hair's natural shine, Redken's Shades EQ Gloss service also leaves you with healthier-looking and feeling hair.
Because glosses are a form of demi-permanent hair color, they allow for color without the commitment. Looking to try a new shade or change your hair color for the first time? Demi-permanent hair color is a gentler form of color that fades gradually over time, meaning you won't get harsh root regrowth. With results that can last anywhere from 4-6 weeks, a hair gloss service is the perfect way to try that new shade while achieving shiny, healthy-looking hair.
While stylists typically use glosses as a way to tone, color-correct, refresh and add shine to hair, there are countless reasons to get a Shades EQ Gloss Service. Read on to learn more about hair glosses and see the magic of a Shades EQ Gloss for yourself.




REASONS TO GET A SHADES EQ HAIR GLOSS



There are countless reasons to get a gloss, from refreshing your hair color to needing a quick hair pick-me-up. Not only does this quick hair toner service act as the final touch to any gray coverage hair color service, but they also work as a stand alone service to fix dull, discolored hair. Stylists frequently use Shades EQ to remove brassiness and correct unwanted tones in your hair for that gorgeous, salon finish.
In just 20 minutes, a Shades EQ Gloss will condition and transform the health and feel of your hair. Whether you’re brightening your blonde or opting for a clear gloss to enhance your natural shine, read on for more reasons to get a Shades EQ Hair Gloss.




ACIDIC HAIRCOLOR FOR HEALTHIER HAIR


To understand the importance of acidic haircolor, it’s important to know that hair is at its healthiest when it has a pH of 4.5-5.5. Maintaining this natural acidity is necessary to avoid frizz, dryness and hair breakage.

You can get a Shades EQ Gloss service at any time, but it is critical to get a Shades EQ Gloss post-lightening services. When your hair is lightened, it goes into an alkaline state, and if it stays there for a long period of time, this is where damage can be incurred. This is where Shades EQ’s acidic formula comes in.
The acidic formula offers gentle processing on the hair while returning hair to a healthy pH. This also allows the cuticle to lay smoothly again, protecting from further damage and providing outstanding condition and shine benefits across endless shades.

Why is that?

When your hair is lightened, it goes into an alkaline state, and if it stays there for a long period of time, this is where damage can be incurred. This is where Shades EQ’s acidic formula comes in.




HOW OFTEN SHOULD I GET A GLOSS?


A Shades EQ hair gloss service is a low commitment hair color service that provides hair with high shine and a subtle wash of color that lasts up to 6 weeks. Since it’s a gloss, you don’t need to worry about visible regrowth, but you will need to revisit your stylist to get a fresh application once your gloss has faded. To keep your hair looking and feeling healthy, book your next appointment 4 to 6 weeks after your gloss.

Because Shades EQ is such a versatile product, you can flirt with almost any hair color imaginable. Are you dying to try the cool new greige blonde or looking to play around with deep, rich browns? Or maybe a pastel shade? Talk to your stylist and ask for a Shades EQ Hair Gloss Service!




BOOST YOUR SHADES EQ SHINE AT HOME


While a haircare regimen for color treated hair is key for everyone with colored hair, Redken’s latest innovation in haircare is a must have for anyone looking for that salon like shine. The new Acidic Color Gloss collection helps you preserve your color and vibrancy while boosting healthy hair. Not only will this collection help you maintain your Shades EQ Shine post gloss, the new Activated Glass Gloss Treatment is our first at-home glossing treatment for glass like hair.




SEE THE MAGIC OF SHADES EQ GLOSS





WHAT IS A HAIR GLOSS?

Let's start with the basics. A Shades EQ hair gloss is a versatile professional hair color service offered in salons. Perfect for refreshing color and enhancing your hair's natural shine, Redken's Shades EQ Gloss service also leaves you with healthier-looking and feeling hair. Because glosses are a form of demi-permanent hair color, they allow for color without the commitment. Looking to try a new shade or change your hair color for the first time? Demi-permanent hair color is a gentler form of color that fades gradually over time, meaning you won't get harsh root regrowth. With results that can last anywhere from 4-6 weeks, a hair gloss service is the perfect way to try that new shade while achieving shiny, healthy-looking hair.

While stylists typically use glosses as a way to tone, color-correct, refresh and add shine to hair, there are countless reasons to get a Shades EQ Gloss Service. Read on to learn more about hair glosses and see the magic of a Shades EQ Gloss for yourself.

REASONS TO GET A HAIR GLOSS

There are countless reasons to get a gloss, from refreshing your hair color to needing a quick hair pick-me-up. Not only does this quick hair toner service act as the final touch to any gray coverage hair color service, but they also work as a stand alone service to fix dull, discolored hair. From brightening your blonde to color correcting, discover more reasons to get a hair gloss here.

1. ULTIMATE SHINE & CONDITION:

Have we mentioned just how glossy your hair will be after a Shades EQ hair gloss service? The formula is infused with amino acids that help to condition the hair and leave it looking super shiny.

2. REFRESHED HAIR IN JUST 20 MINUTES:

You read that right. Shades EQ Gloss takes only 20 minutes to process once applied. It’s a quick, easy service for those who want gorgeous color and professional results in an instant.

3. PERSONALIZED, PROFESSIONAL RESULTS:

Because you are going into the salon, your stylist is able to use their expertise to customize a color just for you while achieving results that keep your hair looking and feeling healthy.

4. ACIDIC HAIR COLOR FOR HEALTHIER HAIR:

To understand acidic hair color, it’s important to know that hair is at its healthiest when it has a pH of 4.5-5.5. Maintaining this natural acidity is necessary to avoid frizz, dryness and hair breakage. This is the foundation of our award winning Acidic Bonding Concentrate, the all-in-one haircare regimen that provides ultimate repair. Similarly, a Shades EQ gloss offers powerful hair health benefits because it is an acidic hair color. The acidic formula offers gentle processing on the hair for outstanding condition and shine benefits across an extensive array of shades.

You can get a Shades EQ Gloss service at any time for any result, but it is critical to get a Shades EQ Gloss post-lightening services. Why is that? When your hair is lightened, it goes into an alkaline state, and if it stays there for a long period of time, this is where damage can be incurred. This is where Shades EQ's acidic formula comes in. “Acidic color gently brings the hair back to a healthy pH, and also helps the cuticle lay smoothly again,” Redken Artist George Garcia explains. Not only is that helpful in and of itself, but it also makes a big difference when protecting the hair against damage. “After any kind of lifting service—be that highlights, balayage, or a single-process, hair is going to be in its most fragile state."" Shades EQ Gloss helps to keep the hair strand protected and smooth. This closed hair cuticle also allows for incredible shine.

5. NO AMMONIA:

Shades EQ is formulated without ammonia, so you won’t have to deal with any overpowering smell while the color processes. Relax and enjoy your gloss!

6. COLOR CORRECTION:

It's time to kiss brassy ends and regrown roots goodbye! Any type of discoloration or fading is immediately corrected after a Shades EQ Gloss. Once applied to the hair, the formula gently blends and tones the hair to create a gorgeous finish. Your hairdresser will know best how to achieve your hair goals!

HOW DOES A HAIR GLOSS WORK?

After your initial consultation, your stylist will head to the color bar to whip up a personalized hair gloss just for you. The gloss that your stylist mixes will be formulated to meet the color needs based on your discussion. After the gloss is mixed, your stylist will apply the gloss to your dry hair, let it process for 20 minutes, and then rinse. Be sure to have your phone ready – you’re going to need a picture of your fabulous, health-looking hair and refreshed color!

HOW OFTEN SHOULD I GET A GLOSS?

A Shades EQ hair gloss service is a low commitment hair color service that provides hair with high shine and a subtle wash of color that lasts up to 6 weeks. Since it’s a gloss, you don’t need to worry about visible regrowth, but you will need to revisit your stylist to get a fresh application once your gloss has faded. To keep your hair looking and feeling healthy, book your next appointment 4 to 6 weeks after your gloss.

Because Shades EQ is such a versatile product, you can refresh with almost any hair color imaginable. Are you dying to try the cool new copper blonde trend or looking to play around with deep, rich browns? Or maybe a blonde shade? Talk to your stylist and ask for a Shades EQ Gloss service!

WHAT MAKES REDKEN SHADES EQ DIFFERENT FROM OTHER HAIR GLOSSES?

Redken Shades EQ isn’t your run-of-the-mill hair gloss. It is the #1 demi-permanent hair gloss in the U.S. and used by over 400,000 stylists.* Shades EQ is the hair color that thinks it’s a conditioner and delivers fast, professional color results. After a Shades EQ gloss service, you'll leave the salon with healthier looking and feeling hair with beautiful shine.

*Based on 2022 Shades EQ Distribution.


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