PRO-PRESCRIBED HAIR SCIENCE WITH A BEAUTIFUL PURPOSE
WITH A
BEAUTIFUL
PURPOSE
GREATER
SUSTAINABILITY,
POWERED BY SCIENCE
VIRGIN PLASTIC REDUCTION
Among our priorities is reducing the amount of material used in our packaging and shifting to recycled plastic and cardboard.
RESPONSIBLE FORMULAS
All of our color formulas are vegan.*
72% of our global shampoo portfolio is at least 90% biodegradable. And we are not done yet.
*No animal derived ingredients.
CONSCIOUS MANUFACTURING
3-in-4 Redken haircare products are made in factories using 100% renewable energy.*
*During the calendar year of 2022.
INCLUSIVE
COMMUNITY,
POWERED BY LOVE
LGBTQ+ SAFE SPACE
We are on a mission to ensure that the hairdresser’s chair is a safe space for the LGBTQ+ community. Read more about our Safe Space training.
ACCESSIBILITY & DISABILITY INCLUSION
All our shampoo and conditioner bottles have Braille on the back to benefit people with visual impairments.
STYLIST EDUCATION
Through award-winning education and global events, we empower stylists worldwide to realize their full potential.