THE REDKEN ULTIMATE GUIDE TO VIBRANT BLONDE HAIR CARE

No matter your hair type, all blondes face haircare concerns specific to blonde shades. To address your needs, understand the challenges: from unwanted brassy tones to damaged blonde hair.

While all haircolors risk unwanted brass or fading, blonde hair is most affected. Understanding what causes brassy hair helps. More importantly, know how to prevent brassiness and fix those unwanted tones. Like all color-treated hair, always use color-safe or sulfate-free shampoos, known to fade color.

Products and harsh ingredients aren't the only culprits for color fade. Natural elements like sun, swimming pools, saltwater, hard water minerals, and pollution all work against your blonde strands. These elements can fade your color faster, making brassiness more visible and blonde hair dull. Preventing brassy hair is key. We've rounded up the best products to fight brassiness and extend your blonde's vibrant life.

Hair damage is a top concern with hair color changes. Weakened, damaged hair retains color molecules less effectively. While bleach damage is common for blondes and highlighted hair, everyone—natural blondes included—experiences damage from excessive heat tools and environmental factors like sun exposure. For the best chance at vibrant, healthy blonde hair, add the powerful Acidic Bonding Concentrate to your regimen. This color-protecting, super conditioning system is Redken's most powerful. This bonding line visibly transforms hair instantly, repairing damage from salon services and extending color life for healthier-looking, feeling hair.

As time passes after your salon appointment, notice brassy red or yellow tones appearing in your blonde hair. Often from excessive shampooing and environmental factors, brass is a problem for all blondes—even natural blondes experience brassiness! Your stylist applies a toner or hair gloss at the salon to neutralize unwanted tones, but this fades. That's where at-home toning purple shampoo comes in. Redken's color-depositing purple haircare system for blondes, Redken Blondage, is your secret weapon against all things brass. Its potent purple pigment formula cancels yellow and brassy tones, revealing bright, brass-free blonde. Use this blonde haircare system twice weekly or as needed to maintain your blonde tone, or at the first sight of any unwanted yellow or orange tones to eliminate them. For more concentrated at-home toning, add a Blondage Mask to your haircare routine.

In-shower hair products for your blonde haircare regimen are now covered. Here's an easy hair hack. Washing your hair is inevitable, contributing to the gradual fade of your blonde hair color. A quick, easy tip: use a color-safe shampoo like Acidic Color Gloss Shampoo to maintain color vibrancy and shine in between salon appointments. ! To further extend or refresh your color, visit a salon near you for a Shades EQ Gloss treatment. A professional hair gloss service tones, color-corrects, refreshes color, and more in just 20 minutes. A perfect way to keep your blonde bright and toned between hair color treatments!