This site is intended for US consumers. Cookies and related technologies are used for advertising. To learn more, visit Ad Choice and our Privacy Policy.

Stay healthy, stay safe. We're in this together.  Redken

Here’s How to Bleach Your Hair…Without Damaging It

March 27, 2020

Whether you’re a natural blonde looking to go blonder, or a brunette wanting to cross over to the brighter side, you’re going to be lightening your hair. And while yes, this makes for a very pretty end result, all of that hair bleach can take a major toll on your tresses. The good news? It doesn’t have to. Keep reading to learn more about how to (correctly) lighten your hair—spoiler alert, see a pro—so that you can have the color of your dreams, without sacrificing the integrity of your hair. You'll also need the right at-home haircare regimen to maintain the health and strength of your strands following your lightening service, and that's where Redken's NEW Extreme Bleach Recovery haircare system is key.


Photo Credit : kiannasmystylist

Lightening your hair color is actually quite a complex chemical process that takes a high level of skill. To keep this from turning into a college-level chemistry class, think of it in two phases: Part one: An alkaline ingredient in the color (often ammonia), opens up the cuticle, the outermost layer of the hair strand. This allows for the hair lightener to get into the hair and do its thing, bringing us to part two of the process. “A hair lightener breaks apart the pigment in your hair so that light is reflected through it and the color looks blond. The pigment is still there, it’s just broken up so much that you can’t see it,” explains Redken Artist Celene Dupuis.

The thing about this chemical process is that every time a hair lightener or hair bleach breaks down these pigments, it also breaks up fifteen to twenty percent of the disulfide protein bonds in your hair. Since your hair is made up of 80 percent protein, this step cannot be done without knowing how to combat this protein loss (which would present as some pretty intense damage). This brings us to the most important part...


Photo Credit : georgegarciaredken

Repeat after us: I will not bleach my own hair. This is most definitely not the time to DIY as a lightening service has to be done just right to prevent major damage to your hair.

“It requires lots of care and skill to make sure that the hair lightener is being applied correctly and in a timely fashion so that you don’t end up with excess breakage,” she explains. Not only will a professional colorist know how to do this, they can also help you come up with a progressive lightening plan. Especially if you’re making a drastic change, it’s absolutely better to gradually lighten your hair in phases.

“This keeps the hair healthier, so you can ultimately push the color further and get a better end result,” Celene says. Depending on how light you want to go, this can mean spacing your coloring appointments at least six weeks apart, if not more.


Redken 2018 Shades EQ Toning Group
Photo Credit : georgegarciaredken

The other benefit of seeing a pro? PROducts. (Get it?) “Colorists can use hair lighteners, such as Redken's Flash Lift Bonder Inside, which will help protect those protein bonds in your hair from damage,” says Dupuis. “It can make the difference between it taking six sessions to get the color you want, versus three.” 

A professional hair colorist can also give you a toning service which will help condition the hair and keep your lightened locks in the healthiest state possible. A Redken Shades EQ hair gloss is quick service that will infuse your hair with shine while helping you to maintain your ideal hair color tone. Learn more about semi-permanent hair color and hair glosses here



Bleached hair needs extra care so the right at-home treatments are also crucial. The NEW Extreme Bleach Recovery system helps you cleanse, hydrate and treat lightened and bleached hair. Start with the gentle, fortifying shampoo which is made especially for post-bleach hair and is formulated to repair, nourish and combat hair rigidity while still cleansing. Step two is the Extreme Bleach Recovery Lamellar Water Treatment, which is the ultimate liquid band aid for bleached hair. The lamellar water creates a second cuticle that adheres to the hair for instant smoothness and manageability. Finish with Extreme Bleach Recovery Cica Cream Leave-In Hair Treatment, which penetrates into the hair shaft to increase the resilience and movement of the hair in-between lightening services.

Find a local Redken Haircolorist to talk about your personalized lightening service.

And for more blonde haircolor inspiration and tips on how to maintain your hair color between salon visits, follow @Redken on Instagram! 



Related Products


sign up for 15% off your 1st purchase

Recieve news on our latest launches and events, hair tutorials and 15% OFF your first purchase on!

Please enter a valid email address. Submit

Are you a salon professional? Register with our professional site to receive exclusive content, event invites and contest geared toward our salon professionals!

This sign up is for U.S. consumers. By registering, your information will be collected and used in the US subject to our US Privacy Policy and Terms of Use. Non-US consumers should visit the country website serving their region.

You are now signed up for the Redken Newsletter.