About Redken: Leaders In Hair

LEADING HAIR, HAIR PRODUCT AND PROFESSIONAL HAIRCOLOR INNOVATION

Redken 5th Avenue NYC is a professional haircare and haircolor brand dedicated to providing inspiring professional education, groundbreaking products and unparalleled creativity for clients and stylists alike. With a backstage presence at Fashion Week in New York, London, Milan and Paris, Redken has become a leader in backstage beauty, creating the runway looks for the industry's most prestigious designers. A unique mix of fashion, innovation and inspiration, Redken creates the buzz, sets the pace and establishes what's new, what's hot and what's next in hair, hair products, and professional haircolor.
WHAT MAKES REDKEN HAIR PRODUCTS DIFFERENT?

Professional haircare, haircolor and hair styling products have been a long-standing staple for innovation and prestige in the haircare industry. Redken's research and innovation team is responsible for developing breakthrough hair products with innovative systems, like Smart Haircare, and do so with our clients top of mind. If you want to maintain the integrity of your hair after a haircolor service, are looking for a custom routine for color-treated hair, or are searching for a styling product to do exactly what it says it's going to do, you should be choosing Redken professional hair products.
WHY SHOULD I VISIT A REDKEN SALON FOR MY HAIR APPOINTMENTS?

The answer is three fold: our haircolor, our haircare and, most importantly, our stylists.
If your stylist is Redken educated, you can rest assured that he or she is a master of their craft and is using proven haircolor, hair cutting and hair styling techniques. Redken's world-renowned educational programs help create industry masters and specialists. Redken approaches professional education with a hands-on learning classes, providing one-on-one attention in all learning environments, helping stylists and hair colorists build on their natural talent to become true experts.
Beyond our stylists, you know that Redken salons are using the haircolor lines that are focused on preserving the integrity of your hair and they have the application mantra to match. The Redken Haircolor Mantra teaches stylists how to maximize your haircolor results while minimizing stress on your hair. Your Redken stylist will then make the best recommendation for the right haircare products to help you protect your hair at home.
Find a Redken Salon near you!
Who Makes Up The Redken Team?

Redken's professional artist network is unrivaled in the industry. From partnerships with industry leaders like Guido Palau, Redken's Global Creative director, Josh Wood, Redken's Global Color Creative Director, Sam Villa, Redken's Global Artistic Ambassador, and more, Redken works with the best in the business to create inspiring, innovative and fashion-forward products and haircolor trends.
The Redken Artist network works with some of Hollywood's most notable names and creates global inspiration with their work through social media. Get to know the Redken Brand Ambassadors here!
UNSURE WHICH HAIR PRODUCTS YOU SHOULD USE?Fill out the Redken Hair Diagnostic Tool for a customized haircare and styling regimen based on your hair needs and lifestyle. |
ARE YOU A SALON PROFESSIONAL?Visit RedkenPro.com to get Redken product and education information that is just for our professionals. |