EVERYTHING YOU NEED TO KNOW ABOUT PURPLE SHAMPOO FOR BLONDE HAIR

Blondes know that finding that perfect blonde shade often takes time, money, and a commitment to keeping color as fresh as when you left the salon. While it's up to your stylist to provide a blonde toning service at the salon, it's up to you to maintain your hair color at home—especially in the summer months! That’s where purple toning shampoo comes in.

Summer can be particularly harsh on blondes thanks to environmental factors like the sun, chlorine, salt water and more. In order to keep your blonde looking cool while preventing brassy hair, purple shampoo is an absolute necessity. To help you properly maintain your color, we've pulled together this guide. From understanding how it works to how often you should be using it, here's everything you need to know about purple shampoo for every kind of blonde.

Purple shampoo is a pigmented shampoo for blondes that neutralizes and removes unwanted brassy, yellow undertones. While your stylist uses a toner to eliminate these unwanted tones at the salon, you may notice yellow, orange, and red tones appearing in your hair as time passes.

That's where purple shampoo comes in! Think of it as your at-home toner.

While new blondes might be surprised to learn blonde shampoo is actually purple, there's a fairly simple reason for this. To help explain, we spoke to Redken Artists Adina Doss and Jaclyn Harwood.

“If you think of a color wheel, as basic as it sounds, whatever color you want to cancel out is directly across from it,” Doss says. “Directly across from yellow is purple. So, the purple helps eliminate the unwanted yellow colors from the hair.”

Those of us with blonde hair need purple shampoo because of how the hair is lightened in the first place. According to Doss, "When I lift a client's hair (colorist speak for lightening), there is an undertone that comes up, which I like to call 'raw blonde.' To get my clients to a richer, more quality blonde, I add a color treatment called a toner, specifically Redken's Shades EQ, to eliminate any undesired undertones, whether that color is yellow or yellow-orange or even a reddish undertone.”

Those undertones come out when the colorist applies a toner, but you may find they start to appear between color services as the toner fades. This is where the need for purple shampoo comes in—to adjust your tone at home!

Keep in mind that purple shampoo does not replace your regular shampoo and should only be used once or twice a week. Doss warns that there is such a thing as too much purple.

“When you eliminate too much yellow, it visually ends up darker and a lot of people don’t want it to look darker,” she says. “So if you wash your hair twice a week, use the purple shampoo only once a week to keep the hair bright but not yellow.”

Harwood also adds that purple shampoo can be mixed with regular shampoo to add some of the violet pigment into a regular hair cleansing routine without any risk of going overboard.

While your goal is to tone hair and prevent brassy undertones, it's also important to protect and strengthen hair after lightening services. Redken’s Color Extend Blondage is formulated with a Triple Acid Protein complex—amino, citric and maleic acids and wheat protein—that not only neutralizes unwanted undertones, but also helps strengthen hair’s cuticles. This color-depositing shampoo protects color and leaves blonde hair looking cool, all while repairing each hair from the core, a necessary bonus for color treated hair.

Don't forget that maintaining your brightest haircolor doesn't end with shampoo! Learn how a weekly vinegar rinse treatment will keep your blonde looking it's most vibrant.

When maintaining bright, toned, and beautiful blonde hair, it's important to also consider your hair mask regimen. Regularly incorporating an ultra-pigmented purple hair mask will help to deep condition color treated hair while neutralizing brassy tones. Keep your blonde haircolor cool and bright by using Color Extend Blondage Instant Anti-Brass Mask, which offers an instant 5-minute transformation for blondes.

To use, swap the Redken Color Extend Blondage Conditioner with the new Redken Color Extend Blondage Express Anti-Brass Mask once a week or more, as needed to neutralize brass and maintain a bright, cool blonde tone. It's the perfect finishing touch to your haircare regimen and will help you maintain your best blonde tone long after you leave your colorist's chair.