Guido | Redken's Global Creative Director

August 01, 2016

In 2015, Redken and Guido celebrated their 10th year as partners, where they have worked hand-in-hand to create some of the most iconic hairstyles and influential trends that continue to shape the fashion and beauty industries.

BORN IN: Dorset, England

GOT HIS HAIRDRESSING START AT: The Sassoon Academy in London


Styled hair for George Michael's "Freedom! 90" video featuring Linda Evangelista and Cindy Crawford and won Sassoon Stylist of the Year at the British Hairdressing Awards. He won the title again 3 years later. CLIENT LIST: Marc Jacobs, Prada, Louis Vuitton, Calvin Klein, Versace, Lanvin, Jil Sander, Alexander Wang, Roberto Cavalli and many more

Follow @Redken on Instagram for the latest snapshots of Guido backstage at Fashion Week around the globe!


guidobookhairIn the world of beauty, and fashion, Guido is much more than a stylist—he is widely considered an artist whose medium happens to be hair. Working with the world’s most renowned designers, photographers, magazines, and brands, Guido’s hair style statements on the runway and in editorials are often as influential as the clothes worn, and have been known to bend beauty trends for the season.

With seventy unique looks created especially for the book, HAIR is a mesmerizing visual folio of inspired creative styling, and a testament to the fact that beauty can be found in the unexpected. With photography by Guido’s long-time collaborator, the renowned fashion photographer David Sims, and designed by the celebrated art director Abbott Miller, this monograph will be coveted both by Guido’s long-time fans, and anyone with an eye for the influential and avant-garde in fashion.

"As the constantly-called-upon pro for designers like Calvin Klein, Alexander Wang, and Marc Jacobs, Guido is known for setting trends with a flick of his brush."
— The New York Times T Magazine

Tags : guido , redken muse
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