New Hue, New You: Bye Bye Boring, Hello Sexy! (Episode 1)


In episode one of “New Hue, New You,” —a YouTube video series that revolves around Redken Artists providing makeovers to lucky Redken clients to build confidence and positively change their lives—we meet Ruby. Having started a new job, Ruby wants a new haircolor to up her confidence and go along with her thrilling new gig.

You just landed your dream job. You’re moving to a new city. You just started dating someone very special. When a big change is happening in your life, a makeover can help you feel more confident about handling what lies ahead. Because when you look good, you can’t help but feel good—and there’s nothing like a trendy haircut, a new haircolor, or some strategically placed babylights to make you feel like a better version of yourself. That’s where Redken comes in!



Name: Ruby
Age: 23
City: New York City (new resident!)
Occupation: Social Media Manager
Hair Challenge: Haircolor slump + curly hair

“We’re such a summery, exciting, sexy brand, and I’d love to put that more in my own look,” she says. “Right now my hair is so boring, and it kind of like brings me down a little bit, you know?”   

The goal: to give Ruby a haircolor as vibrant as her personality that will give her the confidence to slay at work. “My new job is important to me. We’re all about empowering women,” she says. “I really want to be able to walk into work looking like I totally own this role.”


To lift Ruby out of her haircolor slump, Redken Artist Justin Isaac came to the rescue.

Aiming to add some dimension— via a gorgeous mix of lighter haircolors—Justin accentuated her curls and bring an overall sexier vibe to Ruby’s curly dark hair.

Ruby couldn’t be in better hands. When it comes to coloring hair, Justin says, “I approach it like a puzzle—and it’s a piece. [I think to myself,] where do I put my color, and what’s going to work for this client’s lifestyle?”

We can’t get enough of Ruby’s new hair—and from the video, it seems like Ruby can’t get enough of it either. 


Ready initiate your own hair makeover? Check out Salon Finder to locate your nearest Redken salon to schedule an appointment.

Worried about coloring your curls? Visit a Redken salon and ask for the pH-Bonder service, unique synergistic system that helps protect bonds and reduce breakage during technical services (such as bleach and haircolor), and helps restore the hair fiber and smoothes hair’s cuticle for improved strength, shine and softness during/after technical services. He also used a decolorizer to lighten Ruby’s hair before dye was added.


If you enjoyed watching Ruby’s transformation, show some love by liking the video, and don’t forget to subscribe to the Redken YouTube channel to catch even more episodes from the New Hue, New You series!