New Hue, New You: From Breakup To Beautiful (Episode 6)


In episode four of “New Hue, New You,” —a YouTube video series that revolves around Redken Artists providing makeovers to lucky Redken clients to build confidence and positively change their lives—we meet Alanna. After a breakup, Alanna is ready to put herself back out there with a haircolor transformation. 

You just landed your dream job. You’re moving to a new city. You just started dating someone very special. When a big change is happening in your life, a makeover can help you feel more confident about handling what lies ahead. Because when you look good, you can’t help but feel good—and there’s nothing like a trendy haircut, or a new bold fantasy haircolor to make you feel like a better version of yourself. That’s where Redken comes in!



Name: Alanna
Age: 30
City: Yonkers, NY
Occupation: Vet Technician 
Hair Challenge: Post-breakup, Alanna is ready to put herself back out there! What she's most looking for is a boost in confidence and to get noticed, but her grown out blonde highlights are holding her back. 

“Now that he’s gone, it’s time for a new look. I would really like my hair to reflect who I am - I want to be center stage, look at me.”

The goal: Give Alanna bold, purple hair with pops of red that will turn heads and remind her that a gorgeous haircolor is the best revenge. 


Ready to make a change to her look, Alanna teamed up with Redken Artist Blake Reed Evans who knew just what to do to make her hair look and feel like the strong, beautiful woman she is.

Blake added highlights to Alanna’s brown hair before using Redken’s City Beats shades to take Alanna from brokenhearted brunette to violet vixen.


Ready to take a risk and give yourself a haircolor transformation like Alanna did? Check out Salon Finder to locate your nearest Redken salon to schedule an appointment.

Coloring your hair for the first time is a big step. For ultimate selfie-worthy hair like Alanna’s, it’s always best to put yourself in the hands of a salon professional. As Redken Artist Blake touches upon in the video, only a salon pro has the skil lset to make any inspo picture come to life.


If you enjoyed watching Alanna's transformation, show some love by liking the video, and don’t forget to subscribe to the Redken YouTube channel to catch even more episodes from the New Hue, New You series!