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This Pride Month, Redken is proud to partner with the inspiring It Gets Better non-profit organization to launch a new initiative – Hairdressers United: Stand Together Against Bullying. Together, we're working to educate and uplift hairdressing as a welcoming and safe environment for the LGBTQ community while working to create an even more inclusive future.
Hairdressers have the power to not only transform hair, but also to transform lives. Often considered trusted confidants and unofficial therapists, salon professionals’ talents go beyond cuts and color. But, do we ever think about the mental health journey of the pros behind the chair? Recently, we conducted a Redken survey that revealed a staggering 100 percent of hair stylists had been bullied in the past.
Emerging hairstylists, especially those who identify as LGBTQ, faced challenges in finding acceptance throughout life. Only after finding hairdressing did they finally start feeling embraced for who they are, finding a home within the diverse professional hair community.
IT GETS BETTER X REDKEN: HEAR THEIR STORIES
HAIRDRESSERS UNITED: THE MISSION
We believe that the salon can be much more than a place to get your hair done. It's also safe space for LGBTQ people and a haven for hairdressers to find community and purpose. The mission of Hairdressers United is to share this message of hope and create an inclusive space and a better future for all in the community. By supporting our salon professionals with LGBTQ education and awareness, we aim to ensure the salon is always a safe space for all.
Since its inception in 1960, Redken has focused its efforts on educating and empowering hairdressers to be the best in the industry by equipping them with the tools and knowledge needed to excel in their career. Now, we're taking our education to a new level by working with our pros to make salons a safe space for LGBTQ stylists and consumers.
On top of Redken's new online LGBTQ education courses, we're leveraging the amazing It Gets Better education modules to upskill salon professionals with training certification. These courses will allow salons to become a Redken Certified Safe Space Salon.
Education isn't our only goal. We're also sharing personal stories from the LGBTQ stylist community to raise awareness and spread hope. With this initiative, our goal is to ensure the salon remains an inclusive, empathetic space for clients and stylists at every point of their journey.
HOW TO SUPPORT
As part of the Hairdressers United program, Redken is inviting stylists to share their personal stories on social media and inspire others to share theirs by tagging #ItGetsBetter and #RedkenHairdressersUnited. These authentic stories spread hope and shine light on the inclusive hairdressing community, inspiring fellow stylists, consumers, hairdressers of the future.
Support your stylists and the LGBTQ community by viewing and sharing their stories on social media under the hashtags #ItGetsBetter and #RedkenHairdressersUnited.
