BLONDAGE SHAMPOO
*Travel size excluded from promotions
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Color Extend Blondage Shampoo is a violet-pigment depositing purple shampoo that protects and tones blonde and highlighted hair experiencing warmth and brass. This shampoo features Citric Acid to gently cleanse while strengthening and removing unwanted brassiness to cool warm tones for a brighter, truer blonde hair color. This product is recommended for hair that contains orange or yellow undertones, and for those who experience persistent brassiness.
BENEFITS
• Toning and strengthening shampoo• Gently cleanses to remove brassy tones
• Repairs and strengthens hair from the core
• Features pure violet (purple) pigment to tone out brassiness
• Includes Citric Acid to repair hair from the core
THE SUSTAINABILITY
Made with
100% recycled plastic*
formula made in factory using
renewable energy**
vegan
formula***
* Except cap or pump. ** In the previous calendar year. Find more info on the L'Oreal Universal Registration Document. *** No animal derived ingredients.
THE TECHNOLOGY

THE SCIENCE INSIDE
Pure Violet Pigments
Vegan
Paraben-Free
DISCOVER BLONDAGE SHAMPOO
HOW TO USE BLONDAGE SHAMPOO
Wearing suitable gloves, apply Color Extend Blondage Shampoo to wet hair, lather and rinse well. Repeat if necessary. For maximum benefits, leave second lather on 3-5 minutes. Rinse. Follow with Color Extend Blondage Conditioner.
WHY REDKEN PROS RECOMMEND IT

Redken Blondage Shampoo is one of my top picks. The perfect purple deposit to kick out unwanted warmth and help to pre-tone prior to a Shades EQ service. As a colorist, I feel safe sending my clients home with Blondage knowing it won't over deposit and maintain their brightness.
BEFORE AND AFTER
Environmental & social impact

Environmental & Social Impact
Redken is committed to continually improving the impact of its products throughout the product lifecycle, including the production and anticipated usage. This tool is designed to help assess the relative environmental & social impact of Redken compared to other L’Oreal Groupe products in the same category around the world in 2020. The calculation method was developed with the help of independent scientific experts and Bureau Veritas Certification, an independent auditor. The score takes into account 14 environmental impact factors all along the product's life cycle.
Learn more about the methodology, here
Overall environmental impact
Compared to other similar L’Oreal Groupe Products sold worldwide in 2020









Every consumer product has some impact on the environment. A good score here does not mean a product has a positive impact or no impact on the environment. The letters and colors used in this tool are designed to help you make comparisons to other similar products in L'Oréal's global portfolio, so you can make more informed choices.
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Manufacturing conditions
Made in a responsible manufacturing plant.
Packaging Facts
Social impact of the product
The ingredients and components of this product are sourced from suppliers committed to respect the fundamental principles of the UN on labor standards.
Discover our evaluation methodology and all that we are implementing to reduce our impacts together.
Learn MoreFREQUENTLY ASKED QUESTIONS
Answers to Your Frequently Asked Questions