Redken partners with PRÊTE: Pair you Blowout with Lasting Shine! | Redken
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Pair you Blowout with Lasting Shine!
Redken partners Shades EQ with PRÊTE

Prete logo_white[1].pngCombining a blowout and a clear hair gloss has never been easier! Redken has partnered with the membership-based blowout app, PRÊTE, to making adding a Shades EQ Clear Gloss (SEQ) to a blowout service a breeze.

What is PRÊTE?

PRÊTE is the only blowout booking app that allows users to gain passport-like access to blowouts at the best salons in their city for a set price.

"When launching PRÊTE it was always in my vision to provide amazing services for salons as well as customers. Through this partnership with Redken, we are not only excited to add an amazing service to each blowout, but also provide salons with more tools to grow. "I am confident that women across our markets and beyond will never feel the same way about hair color or blowouts once they've tried Redkens clear Gloss EQ,” Nina Ojeda, PRÊTE CEO & Founder.

PRÊT only allows highly curated salons on their platform, and is currently available in these 12 markets: New York, Los Angeles, San Francisco, San Diego, Orange, Newport Beach, Chicago, Nashville, Austin, Dallas, Atlanta and Studio City.

Why do I need a clear Shades EQ Gloss?

SEQ is the #1 demi-permanent gloss that provides healthy-looking hair with high-shine results in only 20 minutes.

As the number one most versatile haircolor tool, Shades EQ Clear Gloss promises 100% more shine than any other product along with the ability to:

Shades EQ is formulated without ammonia, so you won’t have to deal with any overpowering smell or any discomfort during the process. The formula is infused with wheat amino acids that help to condition the hair and leave it looking super shiny.

Any type of discoloration or fading is immediately corrected after a Shades EQ service. Once applied to the hair, the formula gently blends and tones the hair to create a gorgeous finish. Shades EQ only takes 20 minutes to process once it’s applied. It’s a quick, easy service for those who want gorgeous shine in an instant.

"We all know that a blowout is a great way to update your style. With the addition of the Redken Shades EQ Gloss Service, clients can experience both a polished style and freshened-up color for a mini, in-salon makeover in under an hour. From toning strands to just a boost of shine, all clients can benefit from adding Redken Shades EQ to their blowout," Aditi Sharma Assistant Vice President Integrated Marketing Communications, Redken 5th Avenue.

Learn more about SEQ clear hair gloss >

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