In permanent haircolor, such as Redken Color Gels Lacquers or Redken Chromatics, artificial dyes interact with the hair's natural pigment to create a final haircolor. Therefore, the colorist must consider natural hair color and previously applied artificial haircolor to achieve the final color result. Permanent haircolor dyes are extremely small colorless molecules that penetrate through the cuticle and into the cortex with the aid of an alkaline substance such as ammonia. When these molecules combine with hydrogen peroxide, a chemical reaction occurs –they oxidize and react with other molecules called "couplers" to form complex dye molecules. The newly-formed dye molecules are embedded in the protein structure of the hair fiber, which makes them 'permanent' or more resistant to rinsing out. However, permanent doesn't have to mean monochromatic color. Your stylist can bring you multi-dimensional results that last.
Learn more about what Permanent Haircolor is and the myths that surround it.
 |
• Used to create rich, saturated haircolor with intense shine • Shorter processing time gets you in and out of the salon quicker than before • Low-ammonia based formula for a less smelly & less irritable experience • Completely covers up to 100% gray hair • UV-stable dyes are resistant to fading from sun exposure • Cooler shades help cancel out brass and warmth • New Red Shades create brighter, longer-lasting red haircolor • Pairs perfectly with Shades EQ Gloss for quick & healthy haircolor refresh between permanent color appointments |
 |
• Features Oil Delivery System (ODS2) + Protein Extract Technology to deliver amazing permanent haircolor without the ammonia • Leaves hair stronger than before it was colored • Features original Chromatics with a modern, multi-dimensional finish and Chromatics Ultra Rich for those looking for a more solid, monochromatic finish • Features two Chromatics Carmin’R red/violet shades to achieve unmatched and intensely powerful ruby red and copper shades that last up to 40 shampoos*. *Instrumental test vs. Redken traditional red dye. Chromatics base only. |
• No ammonia formula that completely covers gray hair  |
• Provides a massive palette of color to choose from, allowing for the perfect customized look • Multi-dimensional finish creates stunning, shiny hair with a modern feel • Dye technology that ensures long-lasting color • Features new Color Fusion Carmin’R red/violet shades to achieve unmatched and intensely powerful ruby red and copper shades that last up to 40 shampoos*. |
|
 |
MEET THE COOL FASHION COLLECTION! • 14 cool shades provide multi-dimensional, natural looking results with cool reflects • Starts cool and stays cool for up to 8 weeks • Mutes warm undertones to kick out brass • Great for traditional gray coverage to on trend permanent haircolor techniques |
|
 |
• Low-ammonia color cream • Conditioning agents add strength and manageability to gray hair • Completely covers up to 100% gray hair |
 |
•No-ammonia formula •Adds amazing condition and shine to the hair •Brings life and vibrancy to faded color •Helps correct overly “brassy” hair •20 minutes processing time |
 |
• SEQ Cream • No-ammonia formula • Gives hair a noticeably conditioned feel • Achieve lowlights, blend gray or add lasting shine • Features two new Shades EQ Cream Carmin’R red/violet shades to achieve unmatched and intensely powerful ruby red and copper shades that last up to 40 Shampoos*. |
 |
• SEQ Cover Plus • No-ammonia formula • Blends gray hair naturally in just 20 minutes • Grows out naturally and softens the line of regrowth |
 |
• RFM Color Camo • No-ammonia formula • Blends gray hair in just 5 minutes • Can be applied at the shampoo bowl for discreet service |
 |
• City Beats bold acidic conditioning color cream • 14 vibrant colors • No mixing with a developer is required • Allow to process at room temperature for 20 minutes and do not use heat • If you want more vibrancy, increase the processing time to 30 minutes |
Starting in January 2019, haircolorists can use take advantage of pH-Bonder technology without having to reach for any additional product with pH-Bonder Flashlift Inside.
Receive news on our latest launches and events, hair tutorials and 15% OFF your first purchase on hair.com!
Yes, I want to receive promotional emails from Redken and other L'Oréal brands. By clicking Submit, I confirm I am a US resident, 16+, agree to Redken’s Terms of use. I have read and acknowledge Redken’s Privacy Policy and Notice of Financial Incentives. I understand I may unsubscribe from promotional emails at any time.
