Known for her career-catapulting hair transformations and vibrant energy, Soo Joo is a favorite of fashion’s top designers and magazines.
GREW UP IN:
HER MODELING START:
Discovered in San Francisco Bay Area thrift store and then made the move to modeling in NYC
Beginning with one of her biggest supporters to date, fashion editor, Carine Roitfeld, saw her potential and shot Soo Joo for her namesake publication, CR Fashion Book
FUN FACT: She's in a band called Ore
HER ICONS: David Bowie and Charlotte Rampling
THE HAIR: First, the career-changing platinum blonde, then the short cut, and now... stay tuned!
Follow @redken5thave on Instagram to get a glimpse into Soo Joo’s multi-faceted life and her hair journey with Redken’s Extreme haircare line-up.