Soo Joo Park

Muse - Model & Style Trendsetter

Known for her career-catapulting hair transformations and vibrant energy, Soo Joo is a favorite of fashion’s top designers and magazines.

BORN IN: Seoul, Korea

GREW UP IN: Southern California

HER MODELING START: Discovered in San Francisco Bay Area thrift store and then made the move to modeling in NYC

BIG BREAK: Beginning with one of her biggest supporters to date, fashion editor, Carine Roitfeld, saw her potential and shot Soo Joo for her namesake publication, CR Fashion Book


FUN FACT: She's in a band called Ore

HER ICONS: David Bowie and Charlotte Rampling

THE HAIR: First, the career-changing platinum blonde, then the short cut, and now... stay tuned!

Follow @redken5thave on Instagram to get a glimpse into Soo Joo’s multi-faceted life and her hair journey with Redken’s Extreme haircare line-up.



Discover Extreme Length With Soo Joo Park Redken

Dream of longer hair? Take the Extreme Length challenge. Soo Joo Park made an extreme change to her look & bleached her hair white blonde before it started to break off. Hairstylists call that a chemical hair cut. She plans on growing it back with Redken Extreme hair care. #EXTREMELENGTHS