Salon Finder
Site Search

print | email
Redken Experts are brand ambassadors.  Our experts are the top stylists and colorists as well as some of the most sought after professionals in the industry. Recognized for their areas of expertise in hair, Redken utilizes these “Experts” to provide our customers with the latest tips, tricks, trends and how-tos.
Get to know the Redken Experts on a personal level! What famous personalities have they worked with? How long have they been in the industry? When did they first show interest in becoming a hairstylist? Check back in for new snippets about their lives.
Ask these Experts your own questions and it may just be chosen as the "Question of the Month."

Redken Creative Consultant:


Expert Photo

Guido is considered to be one of the world’s most conceptual hairstylists. Renowned design houses including Calvin Klein, Prada, and Louis Vuitton go to Guido to create the looks that lead the direction of hair for the upcoming season. Having a strong presence in the industry for over 20 years, Guido has brought his radically expressive style to runway shows, fashion advertising campaigns and editorial work for such noted magazines as American, Italian and FrenchVogue, W and Allure.


   Interview with Guido backstage at NY Fashion Week


Styling a model's hair for
a fashion show


Who is the one person you’d love to work with? I have actually been very lucky in that I have ticked off most of the boxes when it comes to people that I would most like to work with.

Where do you get your inspiration from? I get inspiration from absolutely everywhere; always keep your eyes open!

Most memorable mishap on a shoot/fashion show/ or with a celebrity:
There have been a few, but one that sticks in my mind was on a shoot not so long ago. The shoot required so many wigs and in the end we had about fifteen. We were shooting in LA and had spent the past week prepping the wigs which involved wet sets, blow-outs, hot rollers and curling irons. Basically, a lot of work went into these wigs. The day of the shoot we were on location outside and we had the wigs set up on tables in a garden area. We were still working on several wigs when all of a sudden all around us a sprinkler system decided to go off!! The wigs and I were soaked! A weeks work gone in a flash!

Must-have hair product you use on yourself: Redken For Men maneuver. I love the matte finish!

Must-have tools when working: Hairdryer, tail comb, curling iron, flat iron Mason Pearson brush, and hot rollers!

Favorite vacation destination:
Ibiza, in the hills. I love that bohemian feeling you get there, it's so relaxing!

Favorite city:
New York City!

Where do you want to go on your next vacation?
St. Barts

Golden Rule to live by: Just enjoy it!!

Favorite store? Moss

Beauty Icon:
Pat Mcgrath!

Trend you love:
Anything that pushes boundaries

Favorite restaurant: The Waverly Inn in New York and the Wosely in London.