The Best Red Hair Color to Try: Cherry Vinyl Red Hair Gloss

This isn’t your ordinary cherry red hair color. Like a freshly pressed record, Cherry Vinyl is a rich, saturated red, complete with a glossy result inspired by vinyl’s characteristic sheen. Created only by the #1 demi-permanent gloss in the world,* Shades EQ Hair Gloss, this trend delivers deep, vibrant color, mirror-like shine and dimensional highs and lows that are sure to turn heads.

And the best part? Cherry Vinyl is going straight from the red carpet to the salon, which means that you can easily get in on all the action. Maybe you’ve always wanted to go red. Or maybe you’re looking to add subtle dimension to your dark base. Whatever the reason, it’s time to step into your Cherry Vinyl Red era with a Redken Shades EQ Gloss.

A low-commitment hair-glossing service for all hair types and textures, a Shades EQ Hair Gloss visibly reverses damage in one use**, including roughness, frizz, dryness and dullness. The end result: hair that looks and feels insanely healthy, thanks to intense shine and conditioning. Whether you want to refresh or enhance your color, with a Shades EQ Gloss, you can always count on personalized, custom results with color that lasts up to 28 shampoos.