Beautiful color may be made at the salon, but it's maintained at home. In order to keep your new color salon-fresh and vibrant, you need to take care of your hair and use the right haircare regimen. From avoiding environmental factors or damaging ingredients like sulfate to using at home toning shampoos, there are many ways to protect and extend the life of your color.
In the summertime, your haircare routine is even more important. These warm months are filled with elements that put major stress on your strands, causing color to lose shine and vibrancy. To fight these factors and protect your beautiful color, we've rounded up the best Redken shampoos and haircare systems to keep your hair healthy and bright all summer long.
WHAT CAUSES HAIR COLOR TO FADE IN SUMMER?
Photo Credit: @jleighwebdoeshair
Summer months can be particularly harsh on your hair color. From fun in the sun to beach trips, there are so many factors that threaten to fade your hair.
Sun exposure is one of the most omnipresent threats. Just as sun is bad for your skin, the same is true for your haircolor. UV rays can oxidizie (break down) your color pigment, making your strands fade faster. Not only will your hair appear duller, brassiness will also become more visible. To help fight this, grab a wide-brimmed hat or cover up with some hair sunscreen.
Swimming can also cause discoloration. While pools may be one of the best parts of summer, chlorine will strip your hair dry, leaving strands dull and damaged. Unfortunately, salt water isn't much better. This water will also deplete moisture from your strands, causing hair to become brittle and more susceptible to breakage.
When your hair becomes damaged, it is much harder for the pigments to stay in place. This means you are more likely to experience color fading, discoloration, and brassy hair.
So, how do you prevent it?
FIND THE RIGHT SHAMPOO FOR YOUR COLOR-TREATED HAIR
You don't need to avoid summer fun to maintain your color. Besides tossing on a hat or lathering on hair sunscreen, you can protect against color-fading with the right haircare regimen. From moisturizing and strengthening your strands to toning your beach blonde, these are the best shampoos for color treated hair to try this summer.
REDKEN COLOR EXTEND MAGNETICS
Redken’s Color Extend Magnetics is a sulfate-free haircare system that helps to add shine and enhance color vibrancy for all hair colors.
“The RCT technology of Color Extend Magnetics targets the root, core and tip of each hair strand. With Soy Protein, Arginine and Sepicap, the hair receives protein to add structure, as well as conditioning and restoration benefits,” explains Redken Artist Jaclyn Harwood, “This system works to strengthen the hair and lock in color.”
REDKEN COLOR EXTEND BLONDAGE
If you've recently gone blonde, you know that summertime stressors such as sun and chlorine can cause blonde hair color to become brassy or even green, with unwanted yellow and orange tones showing through. Redken’s Color Extend Blondage is a color-depositing purple shampoo system that works to banish brass while keeping blonde haircolor cool and bright. Think of this as your at home toner.
“Redken’s Color Extend Blondage system tones, brightens and strengthens blonde hair,” explains Harwood, “The system’s pure violet pigments counteract yellow undertones leaving the hair brighter, while Redken’s Triple Acid Protein Complex strengthens the hair. Summertime sunshine and outdoor activities can contribute to loss of moisture in the hair’s proteins, leaving the hair brassy and adding unwanted warmth. Redken’s Color Extend Blondage neutralizes these unwanted tones to ensure blonde hair color stays bright and strong."
REDKEN COLOR EXTEND BLONDAGE HIGH BRIGHT
While our core Blondage line addresses unwanted brassy tones, blondes also experience dulling between their salon appointments—especially in summer months. If you notice your strands loosing brightness, the Blondage High Bright line is for you.
This 3 step regimen is powered by Vitamin C and our Brightening Care Complex to create an instantly brighter blonde in one use. The regimen features a clarifying shampoo that helps wash away product build up and impurities in your hair caused by dulling agents and pollution. After removing these impurities, you'll get that bright, salon-fresh blonde you know and love.
REDKEN ACIDIC BONDING CONCENTRATE SYSTEM
Maintaining beautiful color isn't just about toning shampoos. While color-depositing and sulfate-free shampoos are a must-have, one of the most important factors in protecting your color is your hair health. When your strands are damaged or dry, it's harder for pigments to stay in place, making you more susceptible to color fading or discoloration. To ensure your hair is as healthy as possible, add Redken's hair-saving Acidic Bonding Concentrate system to your regimen.
With our most concentrated all-in-one formula for strength repair, Acidic Bonding Concentrate Shampoo is the best option for all types of damaged hair, no matter your haircolor. Made with Citric Acid and our Bonding Care Complex, this shampoo balances hair pH and reinforces weakened bonds to improve hair strength.
When you use the Acidic Bonding Concentrate system together, you'll experience 14x smoother, 2x stronger, and 90% more conditioned hair*.
*use of Acidic Bonding Concentrate Intensive Pre-Treatment, Shampoo and Conditioner vs. non-conditioning shampoo