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REDKEN'S GUIDE TO DAMAGED HAIR

Damaged hair is one of the most common hair concerns to manage. From breakage, to dryness and split ends, there are many ways that your hair can show signs of damage.

Luckily, by choosing a strong haircare regimen that treats and restores the protein of your hair, you can strengthen your strands.

Redken’s Extreme Range offers three restorative haircare systems that address various types of hair damage, provide moisture and conditioning benefits while fortifying the hair. No matter what type of hair damage you have, there’s an Extreme haircare range that can revive your hair and repair your hair damage.


WHAT CAUSES DAMAGED HAIR?

According to Redken Artist Adina Doss @mastery_adinadoss, hair damage occurs when the hair has been compromised and the hair’s proteins are weakened. This can be caused by chemical services such as hair color or highlighting processes and mechanical services, like heat styling or blow drying.

“Damaged hair can look frayed and similar to a flyaway." says Redken Artist Julie Lahr @julie_lahr, "Sometimes you’ll begin to notice the damaged hair when split ends begin to appear.”


ACIDIC BONDING CONCENTRATE


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There are a lot of things that can damage your hair, including chemical treatments, friction, and the regular use of hot tools. While dealing with this damage isn’t fun, using the right products can noticeably improve how your hair looks and feels. And as far as products for damaged hair go, Redken’s Acidic Bonding Concentrate line-up can’t be beaten. The collection consists of five distinct products: A shampoo, two conditioners (one richer, one more lightweight for fine hair), a leave-in treatment and styling aid, an ultra-conditioning liquid mask, and a 24/7 day and night repairing serum.

The line is formulated for all hair types and textures, and provides an all-in-one solution to intensely condition, repair, and protect color-treated strands. Also worth noting is that the entire range is housed in recyclable plastic packaging, making it the perfect addition to your green beauty routine. And, Redken teamed up with The Braille Institute to add Braille instructions to the packaging, making the products more accessible to all consumers. That’s two points for the line right off the bat.

The Redken Acidic Bonding Concentrate system is formulated with citric acid, an alpha-hydroxy acid used in a variety of skincare products, and the brand’s Bonding Care complex. These ingredients work together to reinforce weakened bonds to help build your hair’s strength and resiliency. The acidic formulas defend against the damaging effects of hair coloring, styling tools, and even water while also helping to rebalance your mane’s natural pH levels for healthier-looking, stronger hair. In just one use, the complete system combats up to a full year of visible damage, reducing breakage by 56 percent, visibly reducing split ends by 82 percent, and leaving damaged hair up to 14 times smoother.



REDKEN EXTREME LENGTH


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If you’re experiencing hair damage and breakage and you’re struggling to achieve your ideal hair length, Redken’s Extreme Length haircare system is the best regimen for your damaged hair. With a powerful ingredient combination of Biotin, Soy Protein and Castor Oil, Redken Extreme Length helps you to grow your hair longer and stronger, even while receiving coloring or lightening services!

The Extreme Length system helps to fortify and strengthen hair for 81% less breakage. With Redken Extreme Length, Biotin acts a key ingredient to strengthen your hair from root to tip and can help you grow your hair longer and stronger.



REDKEN EXTREME


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One of the most common causes of damaged hair is heat styling. If you frequently flat iron, curl or blow dry your hair, your hair can become weakened and damaged. Redken's Extreme haircare system features arginine to strengthen and maintain the health of the hair at its core. This haircare system also features sepicap to restore hair's ends. Tip: In addition to regularly using a strong haircare regimen such as Extreme, remember to use a heat protectant spray such as Redken Thermal Spray Low Hold when styling your hair to protect from heat.




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